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Scott Mccarthy Email & Phone Number
Head of Product and Platfomr Strategy
at
Liz Biz Inc
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 100%
Current company
Role
Head of Product and Platfomr Strategy
Location
Gig Harbor, Washington, United States
Who is Scott Mccarthy? Overview
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Quick answer
Scott Mccarthy is listed as Head of Product and Platfomr Strategy at Liz Biz Inc, based in Gig Harbor, Washington, United States. AeroLeads shows a matched LinkedIn profile for Scott Mccarthy.
Scott Mccarthy previously worked as Head of Marketing at Colonize Mars and Head of Marketing at Illuvium.Io. Scott Mccarthy holds Bachelor'S Degree, Sports Management from San Jose St University.
Company email context
Email format at Liz Biz Inc
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Liz Biz Inc
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Profile bio
About Scott Mccarthy
With two decades of experience driving platform growth, I am a thought leader in the interactive industry. My tenure as a strategic leader at PlayStation and Twitch, coupled with measured impact as a hands-on leader at multiple content studios, shows my ability to create a contagious network effect into platforms. I build and lead teams while nurturing partnerships to drive value and I am at my best when collaborating with leadership on the vision, purpose and products that drive our work.
Listed skills include Promotions, Marketing, Brand Management, Video Games, and 18 others.
Current workplace
Scott Mccarthy's current company
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12 roles · 26 years
Scott Mccarthy work experience
A career timeline built from the work history available for this profile.
Head Of Marketing
CurrentStrategic Leadership: Collaborated with founders to create and execute a comprehensive platform business strategy, resulting in significant market success and value creation.Go-To-Market Excellence: Authored and implemented GTM and partnership strategies, driving platform innovation and strategic collaborations.Community Engagement: Designed a transparent.
Oct 2022 - Present
Head Of Marketing
DeFi Gaming Strategy: Developed and executed a 5-year DeFi gaming platform strategy, establishing Illuvium as an industry leader.Innovative Marketing Campaigns: Produced first-of-its-kind DeFi gaming segmentations, driving deep target insights and platform enhancements.Revenue Generation: Led the successful 1st Illuvium Land Sale, generating over $72M in.
Oct 2021 - Nov 2022
Head Of Marketing Partnerships, Esports And Original Content; Gaming
Content Strategy Transformation: Retooled Twitch’s game publisher content strategy, attracting new demand from AAA-to-Indie game publishers.eSports Innovation: Conceptualized and launched Twitch Rivals, scaling it to become the largest global eSports platform by annual ad revenue.Strategic Partnerships: Secured impactful publishing partnerships.
Oct 2018 - Oct 2021
Director Of Marketing: Home Console And Vr Product Planning And Business Innovation
Brand Revitalization: Revitalized the PlayStation brand through innovative segmentation strategies and GTM approaches, leading to market share gains.Redefined PlayStation GTM: Using data driven consumer insights and content demand models, pioneered a quarterly GTM approach that drove home console sales through the best use of content, publishing.
Jan 2012 - May 2019
Sr. Product Manager
Franchise Revitalization: Orchestrated the revitalization of multiple game franchises, unlocking their full revenue potential.Innovative Revenue Models: Introduced groundbreaking initiatives, such as microtransaction recurring revenue models, setting new precedents in the gaming industry.Cross-Collaboration: Worked closely with Major League Baseball to.
Jun 2010 - Jan 2012
Product Marketing
Jul 2009 - Jun 2010
General Manager
Smacc Promotions
- Chief Consultant for asset evaluation for Venture Capital investment opportunities. o Led evaluations for multiple investment groups looking to fund console, PC and Mobile games.
Nov 2007 - Dec 2009
Director Of Marketing
Responsible for the Management and Branding of FUNimation products and initiatives including The FUNimation Channel, FUNimation Films and Co-Production Strategies.
Jan 2006 - Nov 2007
Sr Brand Manager
Take 2 Interractive
2005 - 2006
~1 yr
Brand Manager
Aug 1999 - Sep 2005
Brand Manager
Infogrames, Inc.
2000 - 2005
~5 yrs
1 education record
Scott Mccarthy education
-
San Jose St University
FAQ
Frequently asked questions about Scott Mccarthy
Quick answers generated from the profile data available on this page.
What company does Scott Mccarthy work for?
Scott Mccarthy works for Liz Biz Inc.
What is Scott Mccarthy's role at Liz Biz Inc?
Scott Mccarthy is listed as Head of Product and Platfomr Strategy at Liz Biz Inc.
Where is Scott Mccarthy based?
Scott Mccarthy is based in Gig Harbor, Washington, United States while working with Liz Biz Inc.
What companies has Scott Mccarthy worked for?
Scott Mccarthy has worked for Liz Biz Inc, Colonize Mars, Illuvium.Io, Twitch, and Sony Computer Entertainment America - Playstation.
How can I contact Scott Mccarthy?
You can use AeroLeads to view verified contact signals for Scott Mccarthy at Liz Biz Inc, including work email, phone, and LinkedIn data when available.
What schools did Scott Mccarthy attend?
Scott Mccarthy holds Bachelor'S Degree, Sports Management from San Jose St University.
What skills is Scott Mccarthy known for?
Scott Mccarthy is listed with skills including Promotions, Marketing, Brand Management, Video Games, Product Marketing, Monetization, Strategy, and Product Development.
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