Strategic Leadership: Collaborated with founders to create and execute a comprehensive platform business strategy, resulting in significant market success and value creation.Go-To-Market Excellence: Authored and implemented GTM and partnership strategies, driving platform innovation and strategic collaborations.Community Engagement: Designed a transparent community feedback loop, enhancing trust and engagement with core members, leading to a 330% increase in token value and $11.5M NFT trading volume.B2B & Creator Partnerships: Spearheaded partnerships targeting adjacent technology communities, achieving the #1 WAX game status within 30 days post-launch.

DeFi Gaming Strategy: Developed and executed a 5-year DeFi gaming platform strategy, establishing Illuvium as an industry leader.Innovative Marketing Campaigns: Produced first-of-its-kind DeFi gaming segmentations, driving deep target insights and platform enhancements.Revenue Generation: Led the successful 1st Illuvium Land Sale, generating over $72M in sales in a bearish crypto market, showcasing the platform’s strong market positioning.Partnership Management: Orchestrated production, promotion, and partnership programs, extending the value of owned and partner content.

Content Strategy Transformation: Retooled Twitch’s game publisher content strategy, attracting new demand from AAA-to-Indie game publishers.eSports Innovation: Conceptualized and launched Twitch Rivals, scaling it to become the largest global eSports platform by annual ad revenue.Strategic Partnerships: Secured impactful publishing partnerships, contributing to over $100M in annual ad revenue and solidifying Twitch’s position as a top gaming content platform.Platform Execution: Led platform execution for high-profile game launches, driving significant user engagement and growth.

Brand Revitalization: Revitalized the PlayStation brand through innovative segmentation strategies and GTM approaches, leading to market share gains.Redefined PlayStation GTM : Using data driven consumer insights and content demand models, pioneered a quarterly GTM approach that drove home console sales through the best use of content, publishing partnerships, owned, earned and paid media. High-Impact Hardware + Content Launches: Led launches of PlayStation 4, PlayStation VR, PlayStation 4 Pro and co-marketed game launches driving pre-launch excitement and exceeding business goals.Strategic Media Execution: Managed proprietary portfolio and publisher co-marketing media strategies, contributed to achieving the largest operating profits in PlayStation history.

Franchise Revitalization: Orchestrated the revitalization of multiple game franchises, unlocking their full revenue potential.Innovative Revenue Models: Introduced groundbreaking initiatives, such as microtransaction recurring revenue models, setting new precedents in the gaming industry.Cross-Collaboration: Worked closely with Major League Baseball to re-brand MLB: The Show, enhancing franchise visibility and audience engagement.New IP Success: Spearheaded the launch of MAG, generating 145% of launch targets on day one through innovative marketing and pre-launch strategies.

• Chief Consultant for asset evaluation for Venture Capital investment opportunities. o Led evaluations for multiple investment groups looking to fund console, PC and Mobile games.

Responsible for the Management and Branding of FUNimation products and initiatives including The FUNimation Channel, FUNimation Films and Co-Production Strategies.