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• Highly motivated and experienced business analyst with expert proficiency that spans financial analysis, marketing campaign evaluation, and strategic planning for a Fortune 500 company; serves as a resource for data analytics and visualizations that foster evidence-based decision-making by executive leadership.• Skilled in developing strategies to measure the effectiveness and impact of marketing campaigns across social networks, with prior experience serving as a business analyst supporting the Contact Strategy and Small Business Lending teams.• Offers experience in the mapping of customer journeys, enabling the identification of opportunities to optimize customer experiences.• Successful entrepreneur with experience building content and managing e-Commerce operations, including affiliate partnerships and research into search and social traffic trends to influence strategic planning.Areas of Expertise• Business Analysis• Marketing Campaign Assessment• Financial Analysis• E-Commerce Operations• Data Analytics• Customer Journey Mapping• Data Visualization• Team Leadership• Strategic Partnerships• Strategic Planning• Testing StrategiesSelected Achievements• Capital One − Instrumental member of a team that established a testing strategy supporting an increase in monthly advertising spend from $200K to $3M.• Capital One − Redesigned the IVR experience for collections, improving minimum payment rates by 5% while lowering the volume of calls transferred to a call agent by 12%, translating to an NPV of $8M yearly.• Capital One − Consolidated six dashboards into a single view and wrote SQL to add new data sources, accelerating the team’s decision-making capabilities.• AcrylicPouring.com − Developed email marketing campaigns and product mentions to bolster affiliate revenue by 60%. Influences the strategic direction of the business through the analysis of search and social traffic trends, as well as the monetization strategies of similar sites.Email me at mcclells3@gmail.com or call me at (571) 326-9717
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Sr. Data ScientistMeta Oct 2024 - PresentMenlo Park, Ca, Us
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Product Experience AnalystMeta Jul 2022 - May 2023Menlo Park, Ca, Us
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Strategy Sr. ManagerIntellibed Jan 2021 - Jun 2022Salt Lake City, Utah, Us -
OwnerMilktape.Com Jul 2017 - Jan 2022Acquired the Milktape.com e-Commerce store, delivering 200% ROI in 2 years through product variation, improved conversion rates, and listings on Amazon.
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Partner And Management LeadAcrylicpouring.Com 2019 - 2020Fulfills a critical leadership role for this website dedicated to art, tutorials, and guidance on art supplies. Serves as the architect for site and e-Commerce strategy, based on insights into search and social traffic trends, as well as the monetization strategies of comparable sites. Skilled in delivering results and navigating the site to overcome declining revenue and drops in traffic through affiliate partnerships and partnerships with ad networks.• Engineered improvements to articles and the content creation process while expanding into other art-related topics to recover a drop in site traffic following an acquisition resulting from increased competition for search and social traffic.• Developed and strengthened relationships with six affiliate partners, negotiating the key terms of agreements to promote their products on the site. Crafted email marketing campaigns and product mentions to bolster affiliate revenue by 60%.• Outstanding results, consistently increasing baseline revenue through a combination of affiliate partnerships, advertising network partnerships, and site optimization.
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Senior Business Analyst For Paid Social Performance MarketingCapital One 2018 - 2019Mclean, Va, UsServed on the team that established a testing strategy supporting an increase in monthly advertising spend from $200K to $3MM. Responsible for all reporting and analytics to assess the impact of paid social performance marketing through the testing of advanced retargeting, interests, lookalikes, direct mail collaboration, platforms, creative, optimization tools, and cross-team testing. Oversaw analytics initiatives and distributed report creation responsibilities among seven team members. Work proved critical in influencing executive perspectives on how to value paid social performance marketing and justified continued investment in the paid social channel.• Planned and executed quality assurance and measurement processes supporting advertising campaign creation. Led guidance and testing of a process that used Excel spreadsheets and campaign software to ensure the proper implementation of each component of the strategy in the final campaign.• Collaborated with the Direct Mail Team to create a cross-channel test and assess the impact of targeting Facebook advertising to direct mail recipients.• Tested and implemented a third-party budget optimization tool on interest-focused ad sets, which enabled Capital One to achieve its first profitable cold traffic campaign at a scale of $1M+ in spend.• Championed the adoption of data analytics, visualization, and reporting, providing greater insight and transparency into the results of social performance marketing campaigns. This enabled the team to increase its budget and discover profitable strategies. -
Senior Business Analyst For Contact Strategy TeamCapital One 2016 - 2018Mclean, Va, UsExecuted a broad array of business analysis functions in support of the Contact Strategy team, including analyzing and valuing the decision to transition 15% of collections accounts to a manual dialing strategy. This analysis explored the impact of execution on agent requirements, technical limitations on expected value, overall NPV, and anticipated reduction in losses.• Mapped customer flow through the menu options and listened to calls to re-engineering the IVR experience for collections, improving minimum payment rates by 5% while lowering the volume of calls transferred to a call agent by 12%, translating to an NPV of $8M.• Performed a valuation of the credit impact of moving a $5B portfolio of cobrand accounts from Cabela’s servicing system to the Capital One core system. Calculated short term loss increases based on adjusted comparable conversions balanced with long term performance improvements.
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Business Analyst For Small Business Lending TeamCapital One 2015 - 2017Mclean, Va, UsLed the calculation of cost, severity, and attrition assumptions for an NPV model that serves as the basis for the automated pricing and approval/decline of applications for small business loans in amounts up to $250K, with a volume of over $500M in applications annually.• Credited with consolidating six dashboards into a single view and wrote SQL to add new data sources, accelerating the team’s decision-making capabilities.
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Assurance InternEy Jun 2014 - Aug 2014London, Gb•Conducted analysis on accounts receivable and was able to quantify discrepancy between aggregate billings and accounts receivable by discovering differences in sales distribution for the quarters back•Prepared an in depth partner presentation on Intel and the semiconductor industry to develop expectations for 2014 and coming years including analysis of growth rates, and potential effects of new technologies -
Accounting InternImsar, Llc Jan 2013 - Apr 2014Springville, Ut, Us•Analyzed cost structure of entire company to calculate government contract overhead rates; these rates are essential to receive over 90% of imSAR’s revenue from government entities•Performed financial analysis on planes including depreciation schedules and cash flow estimates; this information was used to decide to buy a 1.2 million dollar plane the next spring -
Business And Market Research AnalystThinkatomic Apr 2012 - Aug 2012•Researched market to find a niche for newly acquired software; based on my research and recommendations they made the decision to sell IP rather than enter the market•Constructed projected financials, business plan, and marketing strategy to analyze potential of recruiting software•Conducted research and formulated plans for a new non-profit and for-profit organization with the purpose of providing employment opportunities and improving healthcare for Native Americans on Montana reservations
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Campaign ManagerTaz Murray'S State House Campaign Mar 2012 - Aug 2012•Coordinated efforts for information gathering and data analysis of 150 delegates to pass preliminaries and go on to a district wide campaign•Led over 60 volunteers in campaign efforts including precinct walking, a parade, and get-out-the-vote calling
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InternThe Work Itself Group Jan 2012 - Apr 2012Salt Lake City, Utah, UsThe Work Itself Group is a consulting group emphasizing strategy and alignment. They help eliminate "Fake Work" in business. "Fake Work" is defined as work that doesn't align with the overall goals, or strategies, of the company. As an intern I was part of a team that conducted research on the positioning of The Work Itself Group. We interviewed a number of partners and customers to find what their main concerns were with the company image and product as well as what they considered strengths. As we analyzed the information we gathered we found a few common trends and made recommendations based on the most prevalent responses. -
Volunteer RepresentativeThe Church Of Jesus Christ Of Latter-Day Saints Oct 2009 - Oct 2011Salt Lake City, Ut, UsAs I served in various leadership positions I saw the importance of teamwork and unity. As we all understood the purpose of our work, and worked together we saw much success. To keep all the representatives moving forward I conducted one on one training as well as in group settings with up to 60 representatives in attendance. I also worked with the local LDS leaders and supported their goals as well as involve them in our work. It was amazing to see how much was accomplished as we worked together.
Scott Mcclellan Skills
Scott Mcclellan Education Details
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Brigham Young UniversityAccounting
Frequently Asked Questions about Scott Mcclellan
What company does Scott Mcclellan work for?
Scott Mcclellan works for Meta
What is Scott Mcclellan's role at the current company?
Scott Mcclellan's current role is Data and marketing analytics | Business strategy.
What is Scott Mcclellan's email address?
Scott Mcclellan's email address is mc****@****ail.com
What is Scott Mcclellan's direct phone number?
Scott Mcclellan's direct phone number is +170344*****
What schools did Scott Mcclellan attend?
Scott Mcclellan attended Brigham Young University.
What are some of Scott Mcclellan's interests?
Scott Mcclellan has interest in Guitar, Skiing, Learning, Soccer, Music.
What skills is Scott Mcclellan known for?
Scott Mcclellan has skills like Leadership, Microsoft Excel, Accounting, Powerpoint, Microsoft Office, Teamwork, Strategy, Microsoft Word, Finance, Management, Financial Analysis, Strategic Thinking.
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