Scott Mcclellan Email & Phone Number

Menlo Park, CA, US

Menlo Park, CA, US

Salt Lake City, Utah, US

Acquired the Milktape.com e-Commerce store, delivering 200% ROI in 2 years through product variation, improved conversion rates, and listings on Amazon.

• Fulfills a critical leadership role for this website dedicated to art, tutorials, and guidance on art supplies. Serves as the architect for site and e-Commerce strategy, based on insights into search and social traffic.
• Engineered improvements to articles and the content creation process while expanding into other art-related topics to recover a drop in site traffic following an acquisition resulting from increased competition for.
• Developed and strengthened relationships with six affiliate partners, negotiating the key terms of agreements to promote their products on the site. Crafted email marketing campaigns and product mentions to bolster.
• Outstanding results, consistently increasing baseline revenue through a combination of affiliate partnerships, advertising network partnerships, and site optimization.

Mclean, VA, US

• Served on the team that established a testing strategy supporting an increase in monthly advertising spend from $200K to $3MM. Responsible for all reporting and analytics to assess the impact of paid social performance.
• Planned and executed quality assurance and measurement processes supporting advertising campaign creation. Led guidance and testing of a process that used Excel spreadsheets and campaign software to ensure the proper.
• Collaborated with the Direct Mail Team to create a cross-channel test and assess the impact of targeting Facebook advertising to direct mail recipients.
• Tested and implemented a third-party budget optimization tool on interest-focused ad sets, which enabled Capital One to achieve its first profitable cold traffic campaign at a scale of $1M+ in spend.
• Championed the adoption of data analytics, visualization, and reporting, providing greater insight and transparency into the results of social performance marketing campaigns. This enabled the team to increase its.

Mclean, VA, US

• Executed a broad array of business analysis functions in support of the Contact Strategy team, including analyzing and valuing the decision to transition 15% of collections accounts to a manual dialing strategy. This.
• Mapped customer flow through the menu options and listened to calls to re-engineering the IVR experience for collections, improving minimum payment rates by 5% while lowering the volume of calls transferred to a call.
• Performed a valuation of the credit impact of moving a $5B portfolio of cobrand accounts from Cabela’s servicing system to the Capital One core system. Calculated short term loss increases based on adjusted comparable.

Mclean, VA, US

• Led the calculation of cost, severity, and attrition assumptions for an NPV model that serves as the basis for the automated pricing and approval/decline of applications for small business loans in amounts up to $250K.
• Credited with consolidating six dashboards into a single view and wrote SQL to add new data sources, accelerating the team’s decision-making capabilities.

London, GB

• Conducted analysis on accounts receivable and was able to quantify discrepancy between aggregate billings and accounts receivable by discovering differences in sales distribution for the quarters back
• Prepared an in depth partner presentation on Intel and the semiconductor industry to develop expectations for 2014 and coming years including analysis of growth rates, and potential effects of new technologies

Springville, UT, US

• Analyzed cost structure of entire company to calculate government contract overhead rates; these rates are essential to receive over 90% of imSAR’s revenue from government entities
• Performed financial analysis on planes including depreciation schedules and cash flow estimates; this information was used to decide to buy a 1.2 million dollar plane the next spring

• Researched market to find a niche for newly acquired software; based on my research and recommendations they made the decision to sell IP rather than enter the market
• Constructed projected financials, business plan, and marketing strategy to analyze potential of recruiting software
• Conducted research and formulated plans for a new non-profit and for-profit organization with the purpose of providing employment opportunities and improving healthcare for Native Americans on Montana reservations

• Coordinated efforts for information gathering and data analysis of 150 delegates to pass preliminaries and go on to a district wide campaign
• Led over 60 volunteers in campaign efforts including precinct walking, a parade, and get-out-the-vote calling

Salt Lake City, Utah, US

The Work Itself Group is a consulting group emphasizing strategy and alignment. They help eliminate "Fake Work" in business. "Fake Work" is defined as work that doesn't align with the overall goals, or strategies, of the company. As an intern I was part of a team that conducted research on the positioning of The Work Itself Group. We interviewed a number.

Salt Lake City, UT, US

As I served in various leadership positions I saw the importance of teamwork and unity. As we all understood the purpose of our work, and worked together we saw much success. To keep all the representatives moving forward I conducted one on one training as well as in group settings with up to 60 representatives in attendance. I also worked with the local.