Scott Mccown Email & Phone Number

Dallas, Texas, United States

Responsible for all marketing campaign activities promoting Nokia software solutions across the entire software portfolio. This includes digital marketing from an organic and paid perspective as well as working with other stakeholders on content creation/curation as well as event planning and execution (both physical and virtual).

Dallas/Fort Worth Area

Responsible for the execution of digital marketing campaigns and any tactics used to promote the campaign message, from organic and paid social media, programmatic display, search engine marketing, and email marketing. This includes creating UTM tracking, custom tracking tokens, as well as pixel and tag management. Once campaigns are live, I create customized dashboards to review results and conduct optimization meetings with key stakeholders to review results and make changes to… Show more Responsible for the execution of digital marketing campaigns and any tactics used to promote the campaign message, from organic and paid social media, programmatic display, search engine marketing, and email marketing. This includes creating UTM tracking, custom tracking tokens, as well as pixel and tag management. Once campaigns are live, I create customized dashboards to review results and conduct optimization meetings with key stakeholders to review results and make changes to campaigns as needed to improve performance and increase conversions as well as marketing qualified leads.Also act as a super user/admin for our campaign orchestration/content management platform. This involves troubleshooting and rectifying issues, ongoing user training and support, and vendor management. Show less

Addison, Tx

Worked with agency heads to transform The Ad Place from a traditional ad agency to a full blown multimedia agency offering a full suite of digital products to complement their current service line. Created and closed custom presentations for current clients that included programmatic display and preroll video, email marketing, search engine marketing, social media advertising/management and OTT/CTV. Worked with multiple vendors on program execution and optimization and reported results to… Show more Worked with agency heads to transform The Ad Place from a traditional ad agency to a full blown multimedia agency offering a full suite of digital products to complement their current service line. Created and closed custom presentations for current clients that included programmatic display and preroll video, email marketing, search engine marketing, social media advertising/management and OTT/CTV. Worked with multiple vendors on program execution and optimization and reported results to clients to ensure continual renewals. Show less

In this role, I handled all of the touch points that our clients will have with our company to ensure a fantastic customer experience throughout the fulfillment process and beyond as well as handling all the details of the services that they purchase to ensure smooth delivery. These services include marketing strategy, programmatic display, search engine marketing, search engine optimization, digital transformation, website creation, and content marketing.

Dallas/Fort Worth Area

Provide direct oversight of all Client Success team members as well ad Ad Operations. Work with team members on campaign strategy by focusing on the needs of the client and building a proposal based of those needs. Work with team members on interpretation of reporting metrics and constructing meaningful reporting that focuses on storytelling and customer retention. Ensure that all workflows and internal processes are followed for a smooth campaign fulfillment process.

Fort Worth, Tx

Oversee all advertising operations (including staff) of online fulfillment platforms, including banner advertising (direct sold and programmatic), search engine marketing, paid social, and native advertising. Work with multiple ad servers to ensure fulfillment of all campaigns. Responsible for all database marketing projects for online and print advertising. Provide specialized data analysis for advertisers using Nielsen PRIZM segmentation profiling to identify new possible customers.… Show more Oversee all advertising operations (including staff) of online fulfillment platforms, including banner advertising (direct sold and programmatic), search engine marketing, paid social, and native advertising. Work with multiple ad servers to ensure fulfillment of all campaigns. Responsible for all database marketing projects for online and print advertising. Provide specialized data analysis for advertisers using Nielsen PRIZM segmentation profiling to identify new possible customers. Create customized maps using ESRI ArcMap as needed for advertiser presentations and internal data analysis. Show less

Work with sales staff and management of all CRM initiatives for classified advertising. Use Relationals CRM Package to assist with sales and lead generation. Design marketing campaigns to promote advertising packages to new and exisiting customer base.

Oversee ad design and production workflow of a weekly classified automotive niche publication DFW Auto Finder Magazine.

Managed all aspects of our free rack distributed real estate niche product, DFW Find A Home Magazine.

Managed production as well as many other day to day operations of the Star-Telegram's free rack distributed real estate niche publication.

Started Wednesday real estate advertising section from the ground up. Produced over $400,000 worth of new business.