Scott Mccrea Email & Phone Number

Winston-Salem

Responsible for consulting with internal partners to identify and define business requirements and translate marketing needs into complex analysis designs and recommendations. Ensures adherence to compliance regulations and policies.Responsibilities include data mining and predictive modeling, profitability analysis, new product support, customer segmentation, customer retention/satisfaction research and reporting, and campaign testing and evaluation;evaluating potential data sources and opportunities for additional statistical models; participating in development ofenhanced management information capabilities; and interpreting and presenting results and recommendations tomanagement. Manages project teams and provide guidance to less experienced analysts.