Scott Mcdonald Email & Phone Number

Vancouver, Bc , Canada

Edmonton, Canada Area

Edmonton, Canada Area

Handpicked to join the executive Sales and Marketing team following departure of VP, Sales and Marketing. Trained Club General Managers, conducted club audits, and facilitated sales courses. Tracked and analyzed all club sales data and led sales meetings with fitness consultants, GMs, and personal trainers. Revived sales at struggling clubs and drove adherence to proven sales processes and lifecycles. Strengthened staff engagement, retention, and development.

Edmonton, Canada Area

Appointed to Regional role after generating historic results at the club level; led multimillion-dollar sales training and sales system management for all 10 clubs in the region. Supervised 10 Integration Managers and ultimately supported ~100 personal trainers. Introduced manager accountability and standard processes and performance tracking across the clubs; conducted regular site visits to resolve chronic challenges and deliver ongoing coaching.KEY… Show more Appointed to Regional role after generating historic results at the club level; led multimillion-dollar sales training and sales system management for all 10 clubs in the region. Supervised 10 Integration Managers and ultimately supported ~100 personal trainers. Introduced manager accountability and standard processes and performance tracking across the clubs; conducted regular site visits to resolve chronic challenges and deliver ongoing coaching.KEY RESULTS:• Overhauled existing sales process; transitioned organization from a dated, hard-sell model (detailing features and benefits) to a consultative approach that focused on client desires and motivation.• Led implementation and deployment of an organization-wide nutrition program; hired and trained all nutrition coaches and created a nutrition-specific sales process.• Assumed Club General Manager role at 2 different clubs during position vacancies; oversaw all day-to-day operations including supervision of 20+ staff, recruitment and hiring functions, maintenance, and audit compliance.• Reversed history of declining revenue at first location (within 3 months).• Elevated NPS score (customer satisfaction) by 20+ points (from 7 to 30) within 4 months; reinvigorated club atmosphere and maintenance.• Catapulted personal training engagement from 10% to 35% of all new members booked into personal training.• Returned to Regional position and halted trend toward a $600K decline in regional personal training sales (experienced during absence from the role and while operating as a Club GM).• Selected to facilitate regularly-held continuing education classes for personal trainers; created in-house courses that covered sales skills, building rapport, language usage, asking questions, how to listen, and handling objections. Show less

Edmonton, Canada Area

Oversaw sales for entire personal training department; established and deployed effective sales systems, delivered ongoing coaching, monitored and tracked performance metrics, and directly supervised up to 15 personal trainers.KEY RESULTS:• Doubled average club performance – delivered $25K+ in monthly personal training revenue (compared to $10k-$15K at other clubs).• Transformed personal training sales culture to incorporate more consultative techniques; directed entire… Show more Oversaw sales for entire personal training department; established and deployed effective sales systems, delivered ongoing coaching, monitored and tracked performance metrics, and directly supervised up to 15 personal trainers.KEY RESULTS:• Doubled average club performance – delivered $25K+ in monthly personal training revenue (compared to $10k-$15K at other clubs).• Transformed personal training sales culture to incorporate more consultative techniques; directed entire sales process from lead capture to closing. Analyzed sales lifecycle data to identify gaps and improvement opportunities. Show less

Edmonton, Canada Area

World Health2013Engaged upon completion of PTA Global certifications (certified personal trainer). Rapidly established rapport and trusting relationships with customers; built a lucrative and sustainable base of personal training customers; developed and delivered personal training programs that consistently supported customer goal achievement.KEY RESULTS:• Exceeded club average roster of personal training clients by nearly double within months of hire; netted 20 new… Show more World Health2013Engaged upon completion of PTA Global certifications (certified personal trainer). Rapidly established rapport and trusting relationships with customers; built a lucrative and sustainable base of personal training customers; developed and delivered personal training programs that consistently supported customer goal achievement.KEY RESULTS:• Exceeded club average roster of personal training clients by nearly double within months of hire; netted 20 new clients (versus club standard of 7 new clients). Generated $250K+ in first year.• Promoted within 4 months of hire to Integration Manager; mandated with training other Personal Trainers on systems and processes to replicate personal success. Drove record sales for entire PT department. Show less

Edmonton

Recruited to generate sales and achieve strict performance targets. Consistently outperformed other sales representatives to earn bonuses; rapidly selected to conduct new-staff training and coaching. KEY RESULTS:• Ranked #1 for sales per hour and for weekly sales, within a couple weeks of hire.

Edmonton

Bachelor Of Science In Engineering, Computer Engineering

Leadership Training, Leadership Training For Management

Pn Level 2 Master Coaching, Coaching

Certification In Applied Functional Science, Casf

Advanced Personal Training, Personal Training