Responsible for the strategy and delivery of digital experience for Fidelity’s managed account products and "Robo" product Fidelity Go.

Responsible for the strategy and execution of the digital client experience for managed account products, including Web, mobile, messaging and advertising through digital channels. Built and led cross-functional Agile teams of business stakeholders, information architects, designers, and content strategists in in the redesign of key client touch-points. Manage client research activities including user research, usability testing, and redemption research.

Responsible for AARP's product web sites, including web strategy, development, content, online advertising, SEM, SEO, usability testing, optimization, and conversion.

Responsible for web strategy and user experience for upromise.com, including member acquisition, development and retention.

Defined strategy and executed national rollout of web-based insurance markets to intermediaries.

-Defined strategy and managed front-end development of Pioneer's Top-Ranked US and international web sites. Also managed email campaigns and all electronic marketing programs. -Oversaw budget and managed teams of developers, marketing managers, writers, content specialists and business analysts. -Responsible for development and implementation of US and International content management systems, website strategies and content, multimedia applications, database marketing campaigns, front-end development, project management, site metrics and internal reporting, branding and promotion.