Sr. Product Manager for Goals SaaS application and associated external/third party integrations.• Drive and manage the development efforts of two Agile pods (based in U.S. and India)• Define and maintain product vision and associated roadmaps• Develop use cases, gather and communicate feature requirements

• Primary product evangelist, technical product & project liaison for multiple departments and teams, including I/T, marketing & communications, finance, customer service and business development• Define and maintain product vision and associated roadmaps• Drive MRR growth by optimizing acquisition channels and customer journeys• Develop, maintain, and communicate OKRs (including MAUs, run rates, adoption rates, activity metrics, product lifecycles)• Develop and maintain market-based personas and segmentation based on existing clients and emerging industry trends• Lead all product and web development efforts as the Agile Product Owner and Principal Product Manager for principal web development teams• Validate user experience and use case design, gather requirements, and execute solution validation testing through interviews, usability labs, prototyping and survey construction• Coordinate marketing efforts for all product literature, campaigns, and new product releases

• Perform extensive competitive and prospect analysis; identify and present opportunities and challenges in key product areas to senior management• Manage the web product development process (writing the functional specification, managing projects, and initiating/maintaining communication between marketing, web development and sales teams) for four business units (ForRent.com, CorporateHousing.com, SeniorOutlook.com, AutoExtra.com and Marine Web Services)• Manage business-based product teams including Traffic Coordinators, Graphic Artists and SEO Specialists• Direct the efforts of a matrix-style web operations team that includes web developers, database administrators and designers• Serve as primary liaison between the technical operations team and the business-level sales management, customer service, and marketing groups• Developed and launched products that facilitated a 300% rise in site revenue (ForRent.com)• Analyze web and product performance data- advised changes/corrections in products and/or website architecture

• Managed and created content & various graphics for website• Created graphical/HTML email Newsletter program• Researched/recommended business development strategies, including co-op, partnerships and link share• Analyzed website performance through Web Trends software and UUNet reporting mechanism; made corrections/improvements to website as necessary• Managed corporate opt-in email database• Contributed/edited html, graphics and ASP code for various web projects as needed• Responsible for systematic retrieval of data from company database for use by sales department• Responsible for managing keyword campaigns, analyzing web activity reporting (WebTrends) and researching and recommending search engine optimization strategies, including content, meta data, page titles, and website ranking within all of the major search engines

• Created, initiated and subsequently managed graphical/HTML email marketing communications including banner ads• Researched Internet advertising channels and coordinated advertising for all sales departments• Analyzed site performance through reporting mechanism, and implemented adjustments/corrections• Wrote copy, designed layout for web pages and printed marketing collateral• Liaison for web development, MIS, merchandising and sales departments• Wrote and distributed corporate press releases