Scott Meslin Email & Phone Number

• Fully manage our largest and most strategic accounts end-to-end while sustaining & developing long-lasting customer relationships• Support in every pipeline of the Productsup cycle - sales assistance, client integration, technical implementation & ongoing account maintenance to ensure customer success is achieved• Onboard complex, multi-faceted datasets to Productsup SaaS system. Own multi-month launch projects and manipulate data feeds for a wide scope of marketing channels through Productsup capabilities• Own optimization and syndication of product data feeds for use externally on behalf of clients (Google, Bing, Facebook, Instagram, etc)• Conduct bi-monthly client calls to ensure all deliverables are met and relationships are in good-standing• Train internal colleagues on all things Productsup

• Support 30+ clients as implementation consultant, technical account manager, professional service manager. Assume ownership over client accounts from pre-sales involvement through to ongoing account management.• Support end-to-end product content syndication use case. Includes technical implementation, independent customer calls, platform training, project launch and ongoing support to ensure sales momentum is carried over and retailers are happy. • Lead integration onto Productsup with 3rd party systems (ERP, SAP, Salesforce, etc)• Support clients with syndication to marketplaces (Amazon, Walmart, Home Depot, etc) through item setup sheet configuration• Build lasting relationships with clients through account ownership, knowledge sharing & proactive communication• Lead training sessions with internal and external stakeholders on knowledge sharing, best practice advice and identifying opportunities/risks

Houston, Texas, United States

• Manage client integrations to 'onboard' data feeds to Productsup software and launch feeds to various marketing channels. Involvement includes pre-sales data validation, technical implementation, training/support & ongoing account management directly with retailers• Sole account manager for 30+ retailers in various verticals such as home improvement, apparel, travel, makeup, electronics, etc. Respond to technical client questions within scope of SLA agreement and lead ad-hoc troubleshooting/training calls• Work with internal & external stakeholders across departments (sales, account management, marketing, engineering) to deliver quality platform improvements and ensure success for client advertising shopping campaigns• Identify opportunities for all partners to have the fastest & most efficient processing of their product data • Support launches of new feed programs to assist with client marketing efforts in a changing online landscape• Implement scalable fixes on existing data & provide feedback on improvements that require multi-month project launches

Seattle/New Orleans

• Manage paid search optimizations in-house for a portfolio of 4+ million keywords & 450+ shoe brands• Monitor activity, analyze performance & identify areas of opportunity within paid search campaigns & PLAs• Manage daily spend targets across multiple platforms to hit daily, weekly & monthly goals on revenue, ROAS & new/repeat customers• Manage integration of product feed management program & own day-to-day management of product listing coverage across a variety of shopping platforms (Google Shopping, Bing Shopping, PriceGrabber, Shopzilla, Facebook, Shopping.com, Polyvore and Tellapart among others)• Conduct A/B tests to improve CTR and Quality Score• Partner closely with merchandising team to help launch & optimize new & existing brand campaigns through search initiatives• Prepare ad hoc, weekly & monthly reports - update management on performance• Assist with paid social, remarketing & display digital marketing channels• Assist with transition of paid search efforts from agency to in-house management with Marin software• Manage campaigns through Marin identifying and executing on areas of opportunity & expansion

Greater Seattle Area

• Serve as client manager for a large number of local businesses across North America - execute PPC and SEO work to increase quality organic and paid traffic across a variety of online advertising platforms• Manage on-site SEO for clients to ensure healthy online presence and increase organic web traffic • SEO work included content creation on site, website management and social media presence• Build and manage PPC campaigns with monthly budgets of $400-$5,000 across multiple platforms in order to drive targeted, high-quality leads• Create high-quality content for client websites and blogs in a wide variety of fields. Content work includes video insertion, page optimization for Wordpress built sites and relevant blog post creation. • Analyze and interpret PPC/SEO results on weekly & monthly bases - communicate effectively with business owners about performance, strategy & measures for improvement• Coordinate social media posting to effectively promote branding across multiple social platforms (Twitter, LinkedIn, Facebook, Yelp and Google Plus)

Chiang Rai, Thailand

• Train & supervise 12 offshore employees in India• Institute 3 month SEO training programs from Thailand• Training focused on how to analyze account performance on Google Adwords and Bing Adcenter. Identifying opportunities and best practices to generate more quality leads for local businesses• Update in-house client supervisors in Seattle on offshore optimization training progress, difficulties & improvement measures

Greater Seattle Area

• Develop short & long term SEO strategies for in-house portfolios of small businesses• Train campaign managers across local leads teams on optimization analysis & performance trends• Maintain and manage publishing partner/supplier relationships to ensure that partners receive optimal mix and volume of traffic• Work with publishers and advertisers to achieve margin and revenue goals by recommending key strategic actions• Create & manage a successful testing initiative on Facebook

Greater Seattle Area

• Responsible for performance of a portfolio of 6000+ Pay-Per-Click accounts for the Yellow Pages Group• Optimize on individual and category levels to meet budget & lead metrics• Perform weekly bid adjustments utilizing SQL queries to optimize the placement of ads & keywords on Google & Bing search• Analyze account performance & identify areas of improvement• Create optimization projects for a team of 14+ employees in order to capitalize on account weaknesses• Create testing initiatives to gain insights and capitalize on opportunities in geo-targeting, category & structure• Participate in daily management meetings & weekly client calls with YPG partners

• Manage 7-10 retail clients' SEM campaigns in paid inclusion, comparison shopping engines, and pay-per-click• Create targeted keywords and enticing descriptions to help improve online presence• Analyze performance based on sales & cost to achieve each client’s goals within monthly budgets• Assist in the creation and quality control of Excel/SQL database system to facilitate shopping engine submissions• Produce reports for weekly client calls & manage client communication

Greater Seattle Area

• Build & manage Pay-Per-Click campaigns on Google, Bing & Yahoo for local businesses in a variety of verticals and locations in the US• Optimize campaigns to hit client goals on budget & lead generation• Analyze & adjust targeting, keywording, ad copy, scheduling & bidding for optimal performance• Led training sessions with colleagues in order to improve team quality

Spokane, Washington Area

Bachelor Of Business Administration (Bba), Business Administration, Management And Operations

Business, Operations Management, International Business

Activities and Societies: Varsity Soccer