• Successfully developed and executed a visionary strategy and roadmap for the offering in Asia, Middle East, and Africa (KMEA), resulting in significant market expansion and increased revenue. • Implemented effective pricing and volume development strategies, leading to enhanced profitability and improved competitiveness of the offering in the market. • Spearheaded offering development priorities in KMEA by fostering close collaboration with country units, resulting in the timely launch of innovative products tailored to local customer needs. • Translated customer needs into highly successful product development initiatives, outperforming competitor offerings and consistently meeting customer expectations. • Collaborated with the global offering team to drive continuous improvement of the offering and prioritize area-specific needs, contributing to overall product excellence and market leadership. • Facilitated solution development and successfully managed the deployment and ramp-up of new product releases, ensuring seamless integration and widespread adoption by customers.

• Successfully deployed KONE Way sales programs in Asia Pacific, resulting in improved sales performance, increased customer satisfaction, and enhanced market penetration. • Managed and drove the local new equipment business (NEB) offering, successfully aligning it with market demands and achieving significant revenue growth. • Coached sales management and salespersons on effectively communicating the benefits and advantages of KONE's new equipment offering, leading to increased customer engagement and improved conversion rates. • Developed and executed a highly effective local new equipment strategy and roadmap, optimizing from the global offering portfolio, resulting in successful product launches and a competitive market position. • Engaged with authorities, business and professional associations, and other related influencers to influence standards and codes, establishing KONE solutions as industry benchmarks and driving market acceptance. • Defined and managed the implementation, ramp-up, and ramp-down of new products and releases, ensuring seamless integration, efficient processes, and timely responses to market dynamics

• Developed and implemented winning offering strategies for APA countries, utilizing cutting-edge tools and processes to drive substantial growth and achieve market leadership. • Conducted comprehensive market analyses, identifying emerging trends and opportunities, and successfully defined compelling market strategies that resulted in increased market penetration and revenue generation. • Facilitated high-impact pricing committee meetings in APA countries, leading to optimized profitability and maximized market share through effective pricingstrategies and tactics.

• Successfully led the stream for the South East Asia market and competitors in developing and executing the 2020 vision, resulting in increased market share and a strategic advantage over competitors. • Conducted comprehensive market sizing analysis for South East Asia, providing valuable insights into market potential, identifying growth opportunities, and supporting strategic decision-making. • Developed effective product positioning strategies for Asian markets, aligning offerings with customer needs, preferences, and cultural nuances, resulting in increased customer engagement and market acceptance. • Collected offering requirements from countries to drive product development, ensuring that customer demands were captured and translated into successfulproduct launches, ultimately driving revenue growth and customer satisfaction.

• Led market pricing committee meetings with regional leadership teams, presenting analysis and facilitating collaborative discussions to agree upon optimal pricing levels for individual branches. This streamlined pricing decisions, improved profitability, and ensured pricing consistency across the organization. • Successfully set market pricing levels for the ENA MonoSpace 500 product in the United States and Canada, strategically positioning the product to maximize revenue and market share while maintaining competitiveness. • Acted as team leader for the smart design strategy, driving the development and implementation of innovative tools and processes to enhance the design experience for architects. This resulted in an engaging and user-friendly design process, fostering stronger relationships with architects and increasing adoptionof KONE solutions.

• Led the Volume Offering Booster Program (VOB), analyzing Front-line (FL) business performance, consolidating findings, and presenting them to FL business leaders. This provided valuable insights into FL market trends, customer preferences, and competitive positioning, leading to informed decision-making and strategic actions.• Proposed actions to FL business leaders on optimizing offerings, positioning against competition, and reducing local costs to improve cost competitiveness. These recommendations resulted in enhanced market share, increased profitability, and strengthened competitiveness at the Front-line level.• Advised FL New Equipment Business (NEB) leaders on differentiating offerings and exploiting competitor weaknesses. By leveraging market insights and competitor analysis, FL NEB business leaders were able to effectively position offerings and gain a competitive advantage.• Created supporting sales material that demonstrated the strengths and technology preferences of offerings, equipping FL sales personnel with effective tools to communicate value and drive sales.• Consulted with FL teams on large volume projects, providing guidance on optimizing offerings to improve cost competitiveness, boost contribution margin (CM2%), and increase the success rate of winning projects. This resulted in improved project profitability, enhanced cost efficiency, and increased project wins at the Front-line level.