With over 20 years of experience driving impactful marketing strategies and campaigns, I am a seasoned marketing professional renowned for using evidence-based methods to inform and develop marketing plans that deliver results. My career has been defined by a consistent track record of success, translating insights into actionable strategies that deliver measurable business growth.Global Perspective and Strategic ExpertiseHaving recently completed a 15-month sabbatical traveling the world with my family, I bring a fresh, global perspective to marketing challenges. I believe the foundation of effective marketing is market orientation—understanding the consumer and the "jobs to be done" that our products and services fulfill. This consumer-centric approach allows me to create strategies that build both mental and physical availability, ensuring our brand is top of mind and easy to find in buying situations.Key Strengths and Expertise:Market Research: Deep expertise in understanding brands, consumers, categories, and competitors. Skilled in building detailed customer segmentation to effectively inform strategy choices.Strategy: Proven ability to develop comprehensive marketing strategies, including targeting, positioning, and setting strategic objectives. Expertise in identifying and building distinctive brand assets that set brands apart.Tactics: Experienced in product development, pricing strategies, distribution, and integrated communications. Adept at ensuring all marketing elements work harmoniously to achieve strategic goals.Budgeting & Tracking: Strong background in setting and managing budgets and brand tracking. Committed to continuous improvement through iterative learning and optimisation.Seeking New Opportunities I am actively pursuing a Director of Marketing position where I can leverage my extensive experience and fresh perspective to drive brand growth and strengthen market presence. If you’re in need of a strategic marketing leader who delivers results and inspires teams, let’s connect.