Scott Murff Email & Phone Number

Indianapolis, In, Us

Indianapolis, In, Us

Dallas, Texas, Us

- Strategize and execute organic and paid social media marketing campaigns that support organizational objecives.- Collaborate across departments internally and manage vendor relationships to support campaign execution and measurability.- Drive brand awareness and user acquisition across channels, especially as it pertains to the acquisition of high-ARPU customers for the purpose of positive ROI spending practices

Indianapolis, Indiana, Us

Highlights- Served as a point of contact on all accounts, excelling in client communication, education, and stakeholder presentation. - Managed and evaluated several direct reports, serving as strategic mentor to new account leads.- Directly executed $4M+ in annual spend and supervised $6million. - Developed internal processes and knowledge base articles to facilitate the training and development, as well as onboarding, account maintenance, and assist client scaling.While I was excited to continue the work I started as a Senior SEM Strategist, I needed to do so while spreading what I had learned across the agency and supporting long-term team growth.- Collected data on workload capacity and task time constraints.- Researched, Vetted, and Deployed an agency wide Knowledge Base Management System.- Spearheaded efforts to increase cross-team collaboration to take advantage of specialized skillsets in cross-functional teams.

Indianapolis, Indiana, Us

Highlights- Serve as point of contact for all accounts, excelling in client communication and education.- Collaborate with cross-functional teams that support successful campaigns.- Manage multiple accounts in excess of $1M/year in ad spend.- Spearhead learning and development of ad platforms and features, such as Tiktok, Snapchat, Spotify, Lead Gen ad formats, Chatbots, etc. During this role, I further honed my skills as an account manager focused on designing and optimizing campaigns to meet stakeholder goals, leading to the development of campaigns that delivered wholistic results more cost effective than ever before. Within this aim, I developed processes to:- Improve QA processes for hundreds of ads across dozens of campaigns.- Enhance transparency into campaign performance.- Incorporate and optimize towards additional KPIs and organizational objectives.

Indianapolis, Indiana, Us

Executed digital ad campaigns for 5+ clients at a time, performing daily budgeting, execution, campaign buildouts, and as a strategic mind for the execution team. More than that, I used my new perspective that comes with inexperience to innovate and develop my skills and expertise. During this time, I introduced consumer behavioral frameworks that could be used to give methodology to our campaign structures, tools, and copy. While exploring lesserknown, underutilized, and beta features in the ad platforms we use daily, I found a place for me to use my coding and automation skills, by developing scripts to improve account visibility, alerts, and reporting through Google Ads Scripts and Google Workspace Scripts. Overall, this position was a great period of personal growth that allowed me to develop the processes, skills, and tools that would become foundational to my path to becoming a fullstack marketer.

Indianapolis, Indiana, Us

* Build and review Search Ad campaigns to generate clicks and leads for clients* Research internet search behavior and the client's industry to expand campaign width* Analyze our client's competition to gain insights on how to improve performance

Seattle, Us

At REI, the Office Specialist supports the daily sales operations of the retail environment by performing Banking duties such as:* Counting the cash register amounts from previous sales dates and reconcile them with estimated cash inflow amounts* Completing and managing associated paperwork and handling submitted forms/documents for sales operations.

Seattle, Us

As a Sales Associate at REI, it has been my duty to develop and use expert product knowledge to assist customers in finding what they need. Any given day at work, I will be:* Providing consistently pleasant and welcoming customer service* Listening to customers when they tell me their needs and using that information to recommend products to best suit their usage case(s)

Indianapolis, In, Us

This role sparked my interest in processes, guidelines, and clear instructions. Within this role, I reviewed and updated IT policies, requiring an attention to detail, an understanding of the processes involved and an understanding of the resources people need to understand policies clearly and concisely.A secondary part of this role was managing the implementation of IT Governance and Change-related processes. In doing so, I was introduced to Scrum-style project management, sprint planning, and facilitated projects across execution departments.

Indianapolis, In, Us

As an intern for Butler's Center of Urban Ecology, I conducted Market Research to determine the viability and potential for a foray into exotic or ecclectic produce. The project required me to research foreign grocers and restaurants, understand their supply networks and conduct pricing and other business logistic calculations to determine whether that would be a good path forward for Butler's COE.This opportunity also sparked my interest in having a complete understanding of marketing, businesses, logistics, and all of the other thought processes and tools required to make a definitive strategic business decision. (My first of many.)

Indianapolis, In, Us

The Belmont Advanced Water Filtration Plant, then known as United Water of Suez, functioned as my first full-time summer job/internship the previous summer. Upon returning in 2015, I learned new job functions within the same department, which gave me insight into my previously narrow and limited perspective on this particular workplace. This functioned as my first multifaceted glimpse into workplace dynamics, inequities, and politics that my mentors navigated.

Indianapolis, In, Us

The Belmont Advanced Water Filtration Plant, then known as United Water of Suez, functioned as my first full-time summer job, teaching me the importance of following directions and learning quickly, arriving on time and consistently, and acting professionally in a work setting.

Bachelor'S Of Science, Marketing And Management Information Systems

Education record