Scott Murphy Email & Phone Number

San Francisco, California, US

San Francisco, California, US

Newark, DE, US

Leads three separate analytical teams in support of Private Student Loans (PSL). These teams have specific charters, which are designed to drive measurable impacts across the organization: — Direct Marketing Analytics Targeting, segmentation, test construction, attribution and performance analysis of all direct marketing campaigns. — Product Analytics.

Toronto, Ontario, CA

-Leads the product analytics team, which supports all of TD - branded credit cards with actionable analytical insight, intuitive reporting, and benchmarking studies.-Responsible for the growth of the US Bankcard portfolio P&L, including EOY Outstandings and NII targets.-Develops semi annual KPI benchmarking study to executive leadership team.-Equips key.

New York, NY, US

• Responsible for creating the overall vision and strategy for all portfolio marketing and growth activities for 20 million Chase Freedom customers, the largest Chase credit portfolio in outstandings and sales.
• Strategic ownership of key campaigns such as offers, retention, rewards earn/redemption, and re-acquisition.
• Leads business support groups to ensure efficient and timely execution of marketing strategies.
• Develops framework for robust blender and offer strategy to increase Chase share of wallet.
• Increased YOY sales growth and debit active rates among matured vintage customers
• Created end to end marketing experience for the new Freedom Unlimited card, launched in March 2016.

New York, NY, US

• Responsible for acquiring new, profitable, and life-long customers for the Chase Slate business unit
• Accelerated account originations and outstandings to record-levels for Slate, of which the latter was 21% above forecast.
• Devised marketing acquisition strategies which resulted in 50% YOY growth.
• Established and orchestrated direct mail universe expansion efforts which culminated in an additional 55MM mailbase annually and an incremental $12MM in NPV for the firm.
• One of twelve JPMC employees selected into a corporate leadership program which fulfilled JP Morgan’s 5 year, $100MM commitment to the city of Detroit.
• Guided and aligned cross-channel teams to deliver unified, consistent marketing messaging that provides measurable results.

New York, NY, US

• Managed team of analysts to support all Chase-branded Brands Business, including Slate, Freedom, Chase Sapphire and Business Card.
• Created and recommended investment scenarios to Brands business that have booked 165M accounts to date, and have delivered $183MM in outstandings.
• Developed offer permutations for Chase Freedom, projected to book 43M accounts and deliver $3.7MM in NPV.
• Advised business units on optimal pricing and offer structures given the business goal, worked with various teams to install the new strategy, and analyzed results to determine effectiveness.
• Regularly met with senior leadership to share findings and influence marketing decisions through analytical recommendations.
• Proposed and installed a new touch strategy for Chase Freedom, which is leading to more efficient mail and lower CPAs.

Charlotte, NC, US

• Measured, analyzed and implemented direct marketing strategy for all of the Bank’s new acquisition pre-approved mail, resulting in 60 million mail pieces and 120,000 profitable accounts annually.
• Profiled and mined prospect database containing 230 million leads, applied appropriate targeting and segmentation, and executed selection strategy within timeline expectations.
• Developed new database process with internal and external business partners, which allowed Strategies to use model projections and assumptions to understand revenue impact for the Bank.
• Dimensioned and analyzed partner provided marketing lists for segmentation opportunity.
• Created optimal account growth strategy for clients using geographical and credit bureau targeting, and by utilizing test/control methodologies.
• Performed complex analysis on the profitability and responsiveness of direct mail efforts.

Philadelphia, PA, US

• Conducted detailed analysis on enrollment and pricing trends, and provided regular reports and recommendations to Senior Director, Marketing VP, and Chief Marketing Executive.
• Produced quarterly report presentations for Chief Operating Officer to communicate current product, pricing and enrollment trends to Executive Operating Committee.
• Collaborated with senior management to determine goals for sales incentive programs.
• Forecasted short and long-term enrollment projections to drive corporate planning.
• Performed detailed analysis of actual result vs. monthly and year-end goals.
• Tracked, monitored and reported major strategic goal initiatives and adjusted marketing business plans accordingly.

US

• Responsible for planning, executing, and evaluating credit card solicitation campaigns through direct mail and online channels.
• Determined targeting and segmentation criteria for existing Fleet customers to maximize number of accounts.
• Drove campaign planning and execution with internal marketing and external consultants and vendors.
• Led weekly cross-departmental status meetings to ensure timely and accurate campaign launch.
• Collaborated with project management to determine campaign volume and performance.
• Analyzed credit card usage trends to identify and report on potential profitable segments.

US

• Designed and developed e-commerce enabled storefronts for clients across 59 B2B online communities.
• Counseled clients on utilizing their website as an e-marketing tool designed to drive business.
• Led cross-departmental team to conduct customer needs analyses.

B.A., Communications

Education record