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SENIOR MARKETING PROFESSIONALDynamic marketing strategist who translates trends and brand value into sustainable, record-setting growth and profitability. Consummate executive with exceptional record of motivating sales and operation teams through periods of rapid growth and change. Proven ability to quickly introduce new products and services to market, establishing strong market position. Expert in aligning effect marketing to a company’s strategies, as well as understanding the voice of the consumer through customer insight and knowledge management.• Increased overall marketing & sales by 42% in one year (SmartCo Services)• Conceived innovative marketing/sales strategy by increasing annual revenue by 56% (TMLP Online Internet Services)• Increased marketing/sales penetration by 28% for B2B clients throughout the Southeastern Mass territory. (Comcast Business Class)CORE COMPETENCIES• Key Partnership Development • Creative Visionary • Project Organization• Global Audience Delivery • Tactical Market Planning • Risk Management• Negotiations • Budget / Sales Forecasting • Product Marketing
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Sr. Partner Marketing ManagerMarketing Advocate 2012 - 2013Centerville, MaRapidly reversed declining sales, profits, and market share by leading marketing and sales execution of a specialized software program, targeted toward high tech companies and their channel partners. My particular efforts accelerated revenue growth through the channel with combined lead scoring, co-branded nurture campaigns, omni-channel marketing, and lead management in order to drive effective B2B channel marketing and branding for various business partners. • Developed and executed an efficient channel marketing program for lead nurturing and co-branding to software resellers.• Designed various marketing collateral to be used as various sales tools. • Monitored multiple projects with help of internal resources to achieve all market deliverables. • Maintained progress track and prepared required reports through the CRM and dashboards. -
Product Marketing ManagerBiyn Development 2011 - 2012Brought onboard to develop a marketing /sales strategy that would help the company to broaden their US manufacturing of advanced surveillance DVR/NVRs for other industries beyond just the US military. Was responsible for expanding existing markets with those current clients, as well as discovering additional areas where the company could potentially introduce product . This included both their hardware and software solutions into law enforcement agencies, gaming, banking, and property management areas.• Strong familiarity with marketing video surveillance hardware and software to channel distributors.• Ability to provide presentations, quotes, webinars surrounding a wide range of surveillance issues and solutions.• Extensive familiarity with gaming industry surveillance issues and what is required to protect wide range of assets.• Able to identify and capture new and emerging markets that can be a potential client for the company.
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National Marketing/Sales ManagerSmartco Services Llc And Smartco Consulting And Training Llc 2009 - 2010Orchestrated comprehensive marketing and sales for a software program (Software as a Service) suite targeted toward large number auto manufacturers. Revamped and expanded the marketing platform to support direct sales and call center related issues to end-user accounts. Oversaw and developed channel partners programs to maximize growth and revenues. • Defined strategies to manage and support national channel marketing programs, increasing business by 42% in one year.• Created brand awareness of specialized software programs across three manufacture lines.• Presenting webinars to train new clients and OEM sales staff on software platform and updates. -
Marketing/Sales ManagerComcast Business 2004 - 2009Taunton, MaCOMCAST BUSINESS SERVICES, Plymouth, MA 2004-2009Regional Marketing ManagerProvided marketing and sales support for Comcast in the areas of business communication sales of cable, telecommunications, and internet. This included lead generation, qualitative marketing analysis, customer service to support their expansion of current business and corporate strategies.• Created responsive marketing/sales programs to deliver high-speed communication solutions to businesses. • Increased marketing/sales penetration by 28% for the Southeastern Mass territory. • Opened new marketing channels, establishing strategic alliances within operational groups in Comcast. -
Product Marketing ManagerTmlp Online Internet Services 1995 - 2004Taunton, MassachusettsRapidly promoted through progressive levels of responsibility delivered targeted marketing initiatives for the utility company for high-speed fiber optics, internet, and telecommunications to both residential and business clients. This called for large scale product promotions to support sales efforts. Achieved 90% success rate on new introduction and increased sales by 20% annually over three three years. • Conceived innovative sales/marketing strategies that increased annual divisional revenue by 56%.• Captured extraordinary market share with Internet/Telecom resulting in expansion of high-speed services.• Provided marketing/sales for infrastructure systems: LAN, WAN, telecom, fiber optics, and data networks.
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Marketing & Commuincations
Frequently Asked Questions about Scott Newall
What is Scott Newall's role at the current company?
Scott Newall's current role is Director, Marketing & Sales - Advanced Network Connections, Inc..
What is Scott Newall's email address?
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What is Scott Newall's direct phone number?
Scott Newall's direct phone number is +150829*****
What schools did Scott Newall attend?
Scott Newall attended University Of Massachusetts Dartmouth, University Of Massachusetts Dartmouth.
What skills is Scott Newall known for?
Scott Newall has skills like Marketing Communications, Advertising, Social Media Marketing, Direct Marketing, Crm, Copywriting, Positioning, Powerpoint, Management, Microsoft Excel, Photoshop, Outlook.
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