Providers of family haircare services, name brand and private label retail products, e-commerce and 85 salons in five states.Orchestrates and manage all aspects of brand-focused, multi-channel marketing program spanning traditional, digital and social media, collateral and environmental media, corporate website, e-commerce program, direct to consumer, and transactional email marketingDevelop and manage annual marketing strategies, budgets, and partner/vendor shared-cost… Show more Providers of family haircare services, name brand and private label retail products, e-commerce and 85 salons in five states.Orchestrates and manage all aspects of brand-focused, multi-channel marketing program spanning traditional, digital and social media, collateral and environmental media, corporate website, e-commerce program, direct to consumer, and transactional email marketingDevelop and manage annual marketing strategies, budgets, and partner/vendor shared-cost initiatives initiatives, as well as store-level promotions, collateral and signageCreated opt-in customer email marketing program comprising 110K+ clients; generating significant trial and repeat visitsLead marketing team, both on-site and remote, while leveraging expertise in vendor selection and management process resulting in savings exceeding $75K per annumCoordinating transactional CRM email program within framework of newly deployed POS system, generating over $102K in revenueManaged development of e-commerce store within corporate website, leading to over $10K in new channel sales upon launchLed re-branding, packaging, and marketing of 30 SKU private label retail line, increasing line sales by 13% first year of launch.Leverages expertise in cost-effective organizational management to develop and maximize impact of materials and programsActively drives collaboration between internal business segments and senior management, as well as external partners Show less

Full service advertising and marketing communications firm serving regional and national clients across multiple industries. Purchased agency in 1998 transforming business into a competitive market leader, doubling client base and revenue during leadership tenureOversaw all aspects of operations, including strategic planning, creative and brand development, media planning and placement, production, client relations, financial and human resource management and business… Show more Full service advertising and marketing communications firm serving regional and national clients across multiple industries. Purchased agency in 1998 transforming business into a competitive market leader, doubling client base and revenue during leadership tenureOversaw all aspects of operations, including strategic planning, creative and brand development, media planning and placement, production, client relations, financial and human resource management and business development while building a culture of collaboration, innovation and growthLed agency team in the development of effective, award winning, creative strategies and tacticsCultivated long term and diverse client base spanning a wide range of industry categories, from local startups to large regional and national brands including Kentucky Fried Chicken, DQ, Cadillac Motor Car Division, Organic Valley, Rejuvenation Lighting and House Parts, Intel Corporation, Marquis Healthcare, Maxcess International and Salmon Safe (pro bono) Show less