Chief Executive Officer
Destination Great Lake Taupo
Taupo District, New Zealand
Destination marketing, destination management, trade sales, product development and business support for the Taupo District. Major activities have included developing a new destination brand for the region and the delivery of extensive new marketing tools and major campaigns. Leading this regional tourism organisation requires a high profile role, managing 18 staff and two visitor information centres. A significant contribution has been made to the local tourism economy, having stabilised and now grown visitor numbers despite tough economic conditions. The role requires; working with a wide range of international distribution channels; strategic and operational planning; development of digital marketing capabilities; market research; project management; stakeholder engagement and performance monitoring initiatives.