I've spent 19 years as a dedicated researcher, splitting my career between Europe and Asia, with a strong focus on international studies. In essence, I'm a qualitative researcher stemming from a design background, putting people at the heart of everything I do, and with an inherent focus on culture alongside.In 2018 I founded LORE with the goal of making a bigger impact with brands. A place where a serious amount of thought can be given to revealing the real problem, and illuminating the right answer.Whether the field is B2C or B2B, I apply a method-agnostic approach in designing and delivering strategic research studies for leading global and regional brands, creative agencies, brand consultancies and government bodies. I partner with leading researchers and field agencies from around the region to deliver the best mix of project design, quality control, fieldwork delivery, local market understanding and strategic thinking.Inherently curious, consultative and entirely focused on cracking the problem at hand.