Scott Cook Consulting is a business focused on helping companies in the Beauty Industry succeed in the following areas: Growing New Distribution Channels Sales Building Winning Teams Growing Existing Business Store Programs DSC Programs Sales Meetings Communication Systems Team Building Motivational PresentationsPlease reach out to Scott Cook Consulting to grow your company’s sales, distribution, employee motivation, marketing/sales programs as well as an open discussion of your current business needs and/or a motivational presentation for your staff.

CONTRACT COMPLETED 9/30/24Chief Sales Officer / KeratherapyWork with all aspects and departments including Marketing, Operations, and Sales of North America. Develop and grow sales and education with new and existing distributor partners. Open New distributors, conduct sales meetings, VIP Events, and Education trainings.

Salon Owner of FS Cut & Color

I successfully oversaw distribution channels in the United States and Canada for the Neuma and ColorProof Brands. I also developed and executed yearly plans and budgets, sales goals, and sales trainings for distributors.𝙎𝙞𝙜𝙣𝙖𝙩𝙪𝙧𝙚 𝘾𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨 𝙄𝙣𝙘𝙡𝙪𝙙𝙚:• Implemented new door programs, sales events, education events, and promotions for both street and store.• Supervised the Canadian Business Development Manager as a direct report.• Develop and implement regional business strategies to achieve sales targets and market growth.• Analyze market trends, competitive landscape, and consumer behavior to inform strategic decisions.• Collaborate with senior management to align regional goals with the overall company vision.

As Regional Director, I managed distribution and sales operations for the eastern United States, collaborating closely with distributors to drive sales. growth for Neuma products. I also developed and implemented strategic sales, business, and education plans at regional and national levels.𝙎𝙞𝙜𝙣𝙖𝙩𝙪𝙧𝙚 𝘾𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨 𝙄𝙣𝙘𝙡𝙪𝙙𝙚: • Trained all DSCs on effective promotion of Neuma products to achieve sales targets.• Recruited national artists for industry shows and product training.• Achieved significant sales and business growth for the majority of assigned distributors.• Contributed to the development of National Marketing Programs at Neuma.

I successfully implemented strategic business plans to establish and achieve Redken and Pureology sales goals, effectively managing field staff, T&E budgets, and industry trade shows. I also achieved highest overall growth in sales for the South and East regions of SalonCentric in 2013.𝙎𝙞𝙜𝙣𝙖𝙩𝙪𝙧𝙚 𝘾𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨 𝙄𝙣𝙘𝙡𝙪𝙙𝙚: • Developed the highest number of Special Accounts in the country, with large purchases ranging from $100,000 to $1 Million.• Led team in creating the Centricity Show dedicated to the Redken/Pureology brand to create a unique market advantage for both existing and new customers.• Attained #1 Ranking for Elite Redken salons with $50K+ annual purchases per salon by providing customized education and promotion opportunities.• Cultivated key customer relationships and identified new business opportunities based on in-depth understanding of distributor organization.• Implemented programs that expanded Redken and Pureology brands, resulting in a significant increase in sales volume.• Produced innovative sales meetings and presentations for Salon Centric distributors that engaged and motivated sales team to promote Redken/Pureology products effectively.• Demonstrated high level of competency operating within internal distribution system.• Successfully achieved regional sales exceeding $128 Million.

I supervised field staff in Atlanta and Florida, as well as the Assistant Business Development Manager and his team in Chicago. I also developed and implemented business and sales plans for distributors and managed budgets for distributor and corporate industry events.𝙎𝙞𝙜𝙣𝙖𝙩𝙪𝙧𝙚 𝘾𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨 𝙄𝙣𝙘𝙡𝙪𝙙𝙚: • Received exceptional ratings on year-end TAP reviews in 2007 and 2008.• Met or exceeded yearly strategies (KPIs) for Redken and Pureology from 2006 to 2008.• Received praise from supervisor in year-end TAP review in 2006.• Created VIP Suites at distributor and corporate shows to drive new business and support existing Redken customers.• Managed, coached, and developed a team of twelve members who consistently excelled in performance and work ethic.• Successfully promoted to roles of increasing responsibility, from Assistant Manager to Manager to Sr. Manager of Business Development.

Successfully managed sales of Hallmark products to 72 retail stores in the Tampa Bay area, including Publix, K-Mart, U-save, Barnes and Noble’s, Target and Toys R Us.𝙎𝙞𝙜𝙣𝙖𝙩𝙪𝙧𝙚 𝘾𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨 𝙄𝙣𝙘𝙡𝙪𝙙𝙚: • Interviewed, hired, trained, and supervised a team of 50 merchandisers and 3 Territory Assistants to ensure efficient servicing of retail accounts.• Consistently met sales quotas and effectively managed compensation, travel expenses, and retail installation budgets to maximize profitability.