Scott Rabe Email & Phone Number

Lincolnshire, Illinois, United States

Lincolnshire, Illinois, United States

Menomonee Falls, WI

Franklin, WI

• Led marketing and branding initiatives for largest domestic aquarium / terrarium manufacturer. Oversaw 1,200+ SKU’s in a wide range of product categories including food, chemicals, lighting, habitats, and electrical.
• Directed and coached team of 7 individuals responsible for brand management, new product development, P&L management, strategic planning, sales education, trade marketing, creative services and media (digital and print).
• Launched 85 new SKU’s annually with launch year sales ranging from $3MM to $6MM by managing 3-year new product development pipeline with over 120 projects.
• Established internal digital team and grew online sales nearly 20% incrementally by implementing an e-commerce ready (ECR) packaging program and strategic internet minimum advertise price (IMAP) program.

• Drove brand, product management and new product development activities for over 500 SKU's in aquatic food, water care and filtration categories.
• Led new product development and product management activities launching 65 new items in 2012, resulting in $3.7MM in incremental launch year sales through the use of account and consumer insights.
• Trade Marketing manager to a national account and drove three years of double-digit growth through new product placement, product merchandisers, promotional planning and private label initiatives.
• Initiated “Phase Review” process for new product development, ensuring executive buy-in and project approval, a process still in place today.

• Oversaw marketing, product management and new product development activities for Hasbro’s Adult and Family games category, including familiar brands like: Scrabble, Pictionary, Catch Phrase, Boggle, Taboo.
• Partnered with a national retail account to develop “soft-launch” strategy, creating the ability to introduce new items by taking advantage of under served portion of the games market, Boxers or Briefs?
• Managed agency through creative process in developing brand advertising plans and oversaw media production and execution of television commercials for Pictionary and Electronic Guesstures.
• Drove forward planning for adult category, developing 2007 blueprint plan for carry forward and new products by reviewing product lifecycles, assortment gaps, and category shifts.

Kaytee

• Managed over 500 SKU’s for KAYTEE bird and small animal categories and introduced 62 new products with fiscal 2004 projected sales of $6.9MM by monitoring category, and utilizing consumer and account insights
• Led package redesign process for over 200 SKU’s, including budgeting, design, leading team through project guidelines and timing, cost effective transitioning of packaging, and customer conversion.
• Created holiday display shipper programs, resulting in $119K in incremental sales for fiscal 2003.
• Pioneered new product launch into Koi food market, resulting in over $200K gross sales in first 3 months by researching the opportunity and obtaining executive approval.

• Assisted North Milwaukee Region to three consecutive years of sales increases
• Created local media relations – Radio, Newspaper, Billboard and Direct Mail
• Black History Month Activities nationally recognized as a McDonald’s “Best Bet”