Scott Ramirez Email & Phone Number

Irvine, Ca, Us

- Manage TCL’s home theater product marketing and portfolio planning - Develop go-to-market strategies and actions plans- Responsible for pricing, funding, and weekly roadmaps- Create product messaging and manage channel marketing- Analyze demand planning and KPI goals as part of overall S&OP- Establish new processes to improve organizational efficiency

Irvine, Ca, Us

Establish and manage product portfolios across the various business silos- Help the product and marketing teams establish messaging- Act as a business intermediary between the product and sales teams- Ensure that operations, finance, and accounting teams are fully informed and preparedManage roadmap and pricing across the various business silos- Utilize strategic benchmarks and share goals to drive volume and manage profitability- Monitor and respond to changes in the marketplace- Help the sales team communicate logic and benchmarks

Tasked with launching and building the KONKA brand in North America. Hold overall responsibility for sales and marketing, including brand strategy, distribution, business planning, product planning, product marketing, channel marketing, and marketing communications.• Crafted a “Bridge Brand” position with associated product strategy and distribution plan• Set-up a completely new North American subsidiary including staff, office, digital brand presence, sales operations partners, policies and procedures, sales forecasts, and P/L• Launched the TV category in 2020 with a managed mid-term strategy in place• Developed adjacent product and business plan, including Smart HomeKonka is a leading digital home entertainment company, one of the top five TV brands in China, and a prime manufacturer with sales in over 100 countries. Konka North America will offer a variety of consumer electronics products, with a mission to provide quality, technology and value. Immediate focus will be to utilize Konka’s extensive development and manufacturing power to market a compelling range of high quality 4K Ultra HD televisions that are specifically designed to meet the needs of the North American consumer.

Repositioned and elevated the computer products offering, while developing additional categories. Established new processes to improve organizational efficiency, and refocused marketing direction and brand/product presentations.• Enhanced brand positioning and product strategy• Obtained Microsoft corporate financial support, and won all-store product assort at Walmart• Created multi-stage product roadmap for YAA Tech, featuring a variety of new technology products including Smart Cameras, Smart Lighting, and Mobile Accessories

Minato-Ku, Tokyo, Jp

Created and managed new Toshiba Commercial Display business division, including sales, marketing, training, and tech support teams. Developed new business structure and distribution plan and coordinated event planning for commercial display market.• Managed sales and marketing team, integrator footprint, and pipeline• Built new national sales network with 10 sales representative firms, 4 national distributors, and DMR, implementing sales touchpoints for all targeted integrators• Created a commercial website, social networking, product videos and other deliverables• Helped Develop the Company’s first smart home product, enabling 2017 launch.

Minato-Ku, Tokyo, Jp

Rebuilt new Product Marketing and Development department in California, including hiring, training, and mentoring a staff of 10. Served as primary marketing interface to sales, including daily action plan meeting with Sales VP. • Worked directly with key accounts at assort meetings and QBRs• Negotiated, and managed $28M marketing budget for channel marketing to achieve Sales Goals• Responsible for all product planning and product marketing for TV and Digital AV products, including weekly development meetings with hardware engineering and software engineering • Managed S&OP to achieve sales and profit goals, including KPI Analysis, Sales Plan Reviews, creating New Strategic Initiatives, and adjusting the Pricing, Promotions, Production Plan and Financial Plan

Held responsibility for product marketing and development for all consumer electronics products. Directed team of 10 product marketing professionals. Managed over $1.5B in annual sales revenue.• Consolidated marketing programs and procedures, improving efficiency, and removing customer pain points• Official Toshiba spokesperson to all press, providing high-attendance press events, keynote speeches, panel member presentations, and one-on-one interviews, attaining consistently strong brand presence

Initiated Convergence of TV Marketing and TV Product Management Groups. Controlled marketing and product planning for all TV and TV accessory products. Managed PSI and life-cycle planning and ensured achievement of corporate C/M goals. Directed both qualitative and quantitative research. Led cross functional teams in execution of all product and marketing plans, sales support direction, and retail merchandising collaboration.• Engaged with key national and regional accounts in the USA, including Best Buy, Wal-Mart, Sears, Costco, Amazon, Conn’s, NATM Group, NMG, ProSource and Distributors• Analyzed product and sales trends, developing value proposition and go-to-market strategies, creating proactive business direction, and driving sales• Managed launch of multiple TV product categories, including CTV, PTV, Plasma TV and LCD TV, developing unique talking points for each area, and creating industry excitement and strong initial demand• Created innovative sales incentive programs including sell-in, sell-out and volume rebates, buy-in programs, flex bundles, flex financing, retail contests, and spiff debit cards, increasing sales, while minimizing corporate expenses• Surpassed sales and profit goals for over $1B business unit, doubling PTV sales from 1998 to 2002, 2004 to 2005, and growing Plasma TV by 100% to 450% per year from 2002 to 2006, and LCD by 50% to 200% per year from 2003 to 2008• Selected as key TACP executive to participate in Global Executive Forum program in Japan, learning corporate strategy, and sharing best-in-class business tactics• Received Toshiba President’s Global Innovation Award in 2008 for developing new creative sales and marketing strategies

Elevated position of Toshiba Television in industry. Collaborated with product planning and engineering teams in Japan and Nashville. Negotiated with accessory vendors and interfaced with OEM / ODM’s and technology partners.• Changed product direction from price based to product and profit based to build the brand, increase sales and improve profitability• Altered pricing structure, allowing for more control and targeted lift• Worked closely with press and reviewers, improving the product and brand image• Created more impactful Toshiba presentations, making Toshiba events among the most attended and appreciated