Scott Rayburn Email & Phone Number

New York, Ny, Us

Zapopan, Jalisco, Mx

- Served as second-in-command to CMO, leading a cross-functional marketing team through hypergrowth- Led content strategy and development of 140+ blog posts, 20 public case studies, 200+ case study slides, 7 whitepapers, 25+ sales playbooks, and 40+ email scripts- Collaborated with sales to win deals of $500K up to $8M, respond to RFPs, develop proposals, and create bespoke content based on the customer’s challenges- Steered social media strategy, increasing followers by 85% (41K in Dec. 2020 to 76K in Mar 2023) and generating 18.4M impressions and 228K clicks in 2022)- Acted as Product Manager of Wizeline.com, growing total website users by 205% in FY 2022 compared to FY 2020 and publishing 40+ SEO-friendly landing pages- Launched verticalized GTM offerings for industries such as Retail & Consumer, Media & Entertainment, and Financial Services- Worked as brand copywriter-in-chief for the most high-visibility ad copy- Managed significant portion of $1M+ Marketing budget in 2022- Oversaw additional team functions, such as Communications, Presales, Graphic Design, Multimedia Production, Partner Marketing, and TA Marketing, as needed

Philadelphia, Pa, Us

- Led multichannel marketing campaigns to support RMA's product portfolio, including RMA Dual Risk Rating, Model Validation Consortium, eMentor, Annual Statement Studies, and Risk Analysis Service- Developed content marketing assets — blogs, whitepapers, infographics, etc. — to demonstrate thought leadership and grow awareness of RMA's products- Created sales enablement assets to arm sales and advance prospects through the sales funnel- Collaborated with marketing, product, sales, and SMEs to ensure the delivery of the right message at the right time to the right audience- Supported the events team on product-related events with communications, course descriptions, and presentation review as needed

Philadelphia, Pennsylvania, Us

- Served as the bridge between product management and marketing, ensuring alignment between Proscia's messaging, product features & differentiators, and the brand's forward-looking vision to perfect cancer diagnosis- Worked to demonstrate product-market fit and increase adoption of the Concentriq digital pathology platform and a growing pipeline of AI modules through the strategic creation and deployment of blogs, whitepapers, social media posts, and other forms of content- Performed competitive analysis and persona research, using findings to inform marketing and product strategies- Collaborated with key stakeholders to drive joint GTM efforts with a growing ecosystem of partners, including Dell EMC, AWS, Hamamatsu, and Visiopharm- Worked closely with leadership, product, and agency teams to develop key messaging and refine it for deployment across different channels

Newtown, Pa, Us

- Led the website launch of SolutionsHub, a one-stop shop for EPAM’s 60+ enterprise software products, open source solutions, and accelerators- Launched and maintained marketing sites and owned the development and execution of content calendars for InfoNgen and TelescopeAI, EPAM’s flagship enterprise products - Worked on various other product marketing projects, crafting GTM messaging, web copy, presales decks, brochures, battlecards, and more- Owned all content marketing efforts for EPAM’s emerging blockchain practice - Provided content marketing support for EPAM's Financial Services and Life Sciences verticals (blogs, whitepapers, brochures, case studies, etc.)

Newtown, Pa, Us

- Worked with business leaders and key stakeholders throughout the global organization to develop, publish, and promote content and marketing campaigns to exemplify EPAM's products and services- Grew and optimized EPAM's digital presence on our corporate website, social media, and other channels- Planned and executed strategic content calendars to support the promotion of various EPAM products, verticals, and service offerings- Produced messaging, marketing collateral, and web content for EPAM's enterprise software products, including InfoNgen and TelescopeAI- Wrote and edited copy for web pages, brochures, blogs, whitepapers, customer stories, infographics, and other forms of content for the above activities- Managed multiple streams of work and projects independently while contributing to the big-picture goals of the marcomm team- Assisted other marketing org functions, including Alliances, ABM, TA, External/Internal Comms, and Analyst Relations, in the development of content as needed- Led team efforts in web content optimization and campaigns for SEO/SEM

Newtown, Pa, Us

- Collaborated with a team of talented communications, design, content, and web professionals to produce and publish creative for EPAM, a global brand with locations in 25+ countries and 35,000+ employees (at the time)- Supported EPAM’s Tier 1 partners, including GCP, Microsoft Azure, AWS, SAP, Adobe, and TIBCO Spotfire, by crafting joint GTM messaging, accelerators, brochures, presales decks, landing pages, and other marketing assets- Wrote and edited copy for everything from sales collateral (brochures, case studies, etc.) to thought leadership content (blogs, whitepapers, etc.) to other creative works (infographics, videos, etc.)- Planned and executed global and regional marketing campaigns based on the above materials- Worked with stakeholders from around the world to draft impactful messaging that clearly demonstrates the value of EPAM's expertise- Adhered to a consistent style, tone, and voice across a variety of digital and physical touchpoints

Conshohocken, Pa, Us

- Head of the department responsible for all content, social media and email marketing efforts for clients and the agency- Implemented content marketing strategies on behalf of agency’s largest clients- Assigned workloads for all in-house and freelance writers- Worked directly with CEO, COO, CTO and writing department to execute large-scale projects such as websites and SEO campaigns for clients

Conshohocken, Pa, Us

- Composed content for SEO, websites, social media channels, and blogs on behalf of clients spanning a wide range of industries- Served as point of contact and dedicated content marketer for select accounts- Swiftly promoted to manage team of in-house copywriters working in this capacity

Us

- Managed sales and customer service operations for a family of security hardware eCommerce websites- Played an instrumental role in planning and executing company marketing campaigns- Led and trained full- and part-time customer service team members- Answered calls and emails from customers requesting pricing and product information- Crafted SEO-centric articles for numerous content marketing blogs focusing on security hardware products- Formulated and launched marketing emails to large opt-in lists