Scott Russell is a Commercial Leadership | GM | Strategy | Building High Performing Teams | Revenue Growth at Greene King. He possess expertise in fmcg, key account development, trade marketing, shopper marketing, beer and 11 more skills. Colleagues describe him as "I’ve worked closely with Scott on several projects where he’s played an invaluable part making change happen and in shaping the future ways of working within the business. Many of these projects were all related to delivering more value from the On-Trade sales channel and included our approach to trade loans, value management, aligning trade terms as well as various control and ways of working initiatives. In all cases Scott brought a broad industry knowledge and a fresh approach to some of our processes and policies, challenging what we were doing and proposing ways in which we could improve things from day 1. Scott was always results driven, had high energy levels and a “can do” attitude, was comfortable in challenging the status quo with solutions and was successful as he was able to quickly build collaboration across the business and especially with the finance team. " and "I have worked with Scott on 2 separate occasions over a period of 14 years. The first occasion was in my capacity as Business Development Director for Miller Brands UK. The second occasion was during the 4 year period where I was Group VP of Sales for Carlsberg. Scott is quite simply an exceptional operator. He has succeeded in every role that I am aware of. His work ethic is only matched by his strong commercial acumen. Scott is very results driven. During his spell at Miller Brands UK, Scott operated in difficult channels, but was always able to deliver growth, whilst still managing to defend the emerging equity of the Peroni Brand. A few years later, whilst in the Carlsberg group role, I was delighted to be one of the people that convinced Scott to join our business in the UK. During his time with Carlsberg UK Scott carried out his role professionally and again drove growth in tough circumstances. Scott has the ability to balance Strategic Thinking with Operational efficiency. He is as comfortable in developing a Channel Strategy as he is driving front line execution through a field sales force. Scott is a great leader and inspires the very best from his team. I would recommend any employer looking to recruit someone to relentlessly drive an execution-driven growth agenda to speak with Scott. I have no hesitation in strongly recommending him. "