Scott Rust Email and Phone Number
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As a Manager of Marketing Science at Yum! Brands, I leverage my analytical skills to develop and deliver data-driven solutions for the company and other clients. With over 12 years of experience in the marketing research industry, I have a strong track record of leading and supporting complex projects for various clients, including Yum! Brands, as a Senior Director and a Director at Nielsen. Clients I have worked for include but not limited to P&G, Kimberly-Clark, J&J, Reynolds, Campbells Soup, and Post. I have extensive knowledge and experience in using Nielsen data and analytical models to provide insights and recommendations on consumer behavior, market trends, product performance, and brand strategy. I value innovation, collaboration, and excellence, and I strive to bring diverse perspectives and experiences to the team.
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Manager - Media And Marketing AnalyticsBimbo Bakeries Usa Jul 2024 - PresentHorsham, Pennsylvania, Us
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Manager - Marketing ScienceYum! Brands Aug 2023 - Jul 2024Louisville, Ky, UsCurrently leading MMM program for key clients including delivery and modeling for all Media and Promotional executions for internal and external clients. Leading media and promotional optimizations for clients, working with Media agencies as well as brand members in delivering results. -
Senior DirectorNielsen Jul 2022 - Aug 2023New York, Ny, UsLed delivery of all MMMs, A/B Testing, and Pricing work across large CPG companies (including P&G, K-C, and J&J) totaling more than $8MM in total yearly revenue for the company. led discussions with client in setting up work, final delivery and actionable recommendations to ensure client satisfaction. Leadership team for the MMM Program. -
DirectorNielsen Jun 2021 - Aug 2023New York, Ny, Us
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Senior Client ManagerNielsen Aug 2017 - Aug 2023New York, Ny, Us• Senior Client Manager working across multiple Fortune 500 CPG companies covering wide variety of products and offerings. • Managing MMM, MTA, MPA, and SIM deliveries for Fortune 500 company • Managed personal within my own office, other office locations, and overseas analysts while maintaining project timelines and client expectations.
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Client ManagerNielsen May 2014 - Aug 2017New York, Ny, UsClient Manager independently leading MMMs, PnPs, MPAs, and Sim Tests across a variety of key CPG companies.
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Senior AnalystNielsen Aug 2012 - May 2014New York, Ny, Us• Lead Mix Market Modeling and Marketing Simulations on European projects including work in Germany, England, Italy, Poland, and Turkey working with P&G across Hair Care, Air Care, Baby Care, and Dish Care covering brands such as Pantene, Head & Shoulders, Febreze, and Pampers.• Presented findings and key recommendations for future marketing plans to Country and European Brand Managers• Assisted with Trade and Promotion modeling.• Expanded work to assist with MMMs with Sargento, Kimberly Clark, and Wrigley.
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AnalystNielsen Jul 2011 - Aug 2012New York, Ny, Us• Custom Analytic Group primarily building Mix Market Models. • Worked P&G account to determine the market effectiveness of marketing activities and trade promotions primarily within Oral Care category working with key brands including Crest & Oral B.
Scott Rust Skills
Scott Rust Education Details
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University Of KentuckyGeneral -
University Of LouisvilleEconomics And Sports Administration
Frequently Asked Questions about Scott Rust
What company does Scott Rust work for?
Scott Rust works for Bimbo Bakeries Usa
What is Scott Rust's role at the current company?
Scott Rust's current role is Manager - Media & Marketing Analytics @ Bimbo Bakeries.
What is Scott Rust's email address?
Scott Rust's email address is sm****@****ail.com
What schools did Scott Rust attend?
Scott Rust attended University Of Kentucky, University Of Louisville.
What are some of Scott Rust's interests?
Scott Rust has interest in Social Services, Children, Economic Empowerment, Politics, Civil Rights And Social Action.
What skills is Scott Rust known for?
Scott Rust has skills like Marketing Mix Modeling, Analysis, Analytics, Marketing Analytics, Client Presentation, Trend Forecasting, Spss, Statistical Data Analysis, Project Management, Sas, R, Statistical Modeling.
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