Scott S. Email & Phone Number

Alloy Design is a one-stop, full service design studio specializing in all forms of print and web visual communications. Our capabilities not only include corporate communications, sales and marketing materials, advertising, brand and identity development, POP and retail design and Out-of-Home but also, video and television advertising, online web marketing and site optimization, and online interactive application development. These are services not normally found outside of large advertising agencies. Alloy Design has extensive graphic design, illustration and web site development experience and is capable of acting on projects from all directions and with a depth of field and reach that allows Alloy Design and its partners to meet the clients demands.

Roanoke, Va | Charlotte, Nc

Building and growing the online organic presence via SEO/SEM and the design and implementation of strategies to build lead and demand generation funnels via multi-channel inbound and outbound marketing.

Chattanooga, Tn

-Focus on smarketing (sales and marketing) synergy making sure that the multiple parts of the company are coming together and are updated to the activities that are relevant. -Development of smart content/targeted content. Primarily in the use of geotargeting options, social media marketing and PPC advertising-Consistent study of the funnel whether it be the top of the funnel for larger marketing campaigns that are intended to draw in mass numbers or the bottom of the funnel where the participants may already have shown interest via contact but need further information or incentive.-Responsible for the re-branding of company, its advertising, and other aspects of marketing ranging from give away materials to conference displays. -Developed programmatic marketing to ensure timely advertising for auction and real estate business. Increased engagement in Social Media via regular and pertinent posting in conjunction with HootSuite and Constant Contact based electronic communications.-Currently engaged in growing business via government contract work, most recently organizing and submitting winning bid and marketing plan for first ever State of TN auction of property.-Develop schedules and workflows for completion of print, web, email marketing, social media, digital media, OOH, radio and television.-Refined and grow contacts (242% growth over 4 years)-Tasked with growing overall registration/customer base (681% growth over 4 years with a 216% growth in associated revenues)-Led marketing efforts for United States Marshals Service for auction of 30 property assets in a 45 day nationwide campaign culminating in auction sale valued at $3M

Rocky Face, Ga

Responsible for the maintenance and growth of market share via online advertising and strengthening the flow of organic online traffic to website. Collaborate with webmaster to keep website current and improve the UX/UI as necessary to make online navigation and purchasing easier for site visitors. Add visibility and growth to the brand via social media, conventional media exposure, and continued use of company related blog (floortalk.com). Maintain consistency of the brand by developing, executing, and/or designing all necessary images, advertising, graphic design, press releases, voice overs, and overseeing the development of video in conjunction with the producer and video production vendor. Making recommendations for the enrichment of current marketing efforts and for new marketing initiatives along with making the necessary planning and materials available to the webmaster and IT department to make any new plans possilble.

Successfully implemented new branding strategy and graphic identity for company gaining new marketplace exposure. Successfully increased amount of organic web trac for both 2010 and 2011 over previous year(s)-Organic traffic accounted for 57 percent of site trac in 2009 compared to 69% in 2011. -Overall site traffic has increased by 41 percent over 2009 and a 13 percent increase in 2011 over 2010. -New traffic accounts for 52 percent of all traffic in 2011 versus 49 percent in 2009.Primarily responsible for the successful planning, creating, and management of all print and internet media, to ensure that goals are met and exceeded.As part of company sales and marketing team the overall sales increased 28.5 percent in 2010 and sustained growth of 17 percent in 2011.

Primarily responsible for the successful planning, creating, and management of all types of internet media, to ensure that goals are met and exceeded. Develop and execute strategic marketing initiatives that not only meet but also exceed company online objectives.Work cohesively with media and sales teams to manage all phases of interactive campaign cycles, from research, planning/buying to optimization and analysis Identify and test revenue generating online media and marketing campaigns, including the following: Banners, Emails, Contextual, PPC, CPA.Create and execute paid search media strategies and plans Eectively manage and optimize PPC campaigns on time and within budget on major search engines including Google, Yahoo, MSN and various smaller engines. Prepare optimization reports and bid recommendations based upon key campaign metrics including CTR, conversion rate, A/S Ratio, and ROI.Develop buying strategies and determine ad placements that maximize eectiveness of clients media budgets.Construct technology, media, and research strategies as well as oversee the production of creative units.Evaluate required media data for the execution of media plans including competitive spending, tracking plan, delivery schedules, and rates.Analyze results, make recommendations for future campaigns, and deliver relevant reports to client. team.Eectively manage numerous campaigns on time, and within budget.Produce media planning documents, and competitive analyses as well as internal presentations.Research during campaign development utilizing media research tools and resources such as Hubspot, GetClicky,Google Analytics, etc.Work cohesively with internal departments to implement new relationships, launch new campaigns and additional internal eorts.Manage media negotiations and vendor relationships.Monitor and evaluate the latest trends in the interactive media landscape especially as related to paid search.

Oversaw team of 5 graphic designers for the creation for new POP and retail display and OOH advertising for clients including: Linen's N Things, Wal Mart Portrait Studios, Dollar General, Sears Automotive, Shaw Industries and Rich's Department Stores. Developed and implemented the initial store signage concepts for Dollar General Market stores. A Dollar General concept store that included an expanded grocery component in thirty market regions.

Bfa, Graphic Design

Education record