- Lead the US Trade. Wholesale and DME sales teams- Manage executive salespeople calling on the largest retailers, drug wholesalers and DMEs in the US, responsible for annual gross sales exceeding $2bln.- Secure distribution, implement training initiatives and lead new product launches- Partner in development and implementation of innovative marketing programs to support explosive growth in CGM category with retailers and DMEs

- Led the US Healthcare Provider Sales & Marketing Organization comprising 95 sales specialists, 11 - District Sales Managers, 2 Regional Sales Directors, and the Marketing Team. Report to: Divisional VP of Commercial Operations.- Led sales and marketing teams to achieve revenue and market share goals across products, and produce top-line growth.- Strategized and planned the sales process management, forecasting, pricing, key account management, expenses, profitability, new product launches, market research, and brand strategy for all US HCP activities to maximize business outcomes.- Engaged in the development and delivery of comprehensive sales, marketing, and field force effectiveness, while promoting a collaborative work culture that inspires personal accountability to facilitate team success.- Produced and delivered high-level presentations and reports to executive management to summarize channel performance, identify market gaps, and generate solutions and action plans to close gaps.

 Promoted for extensive background in sales, product management, and marketing to manage a team encompassing 5 District Sales Managers and 45 Diabetes Sales Specialists generating annual sales revenues of $200M. Led a company-wide workforce reduction that resulted in 50% decrease in sales team; achieved #1 ranking Regional Sales Director in the nation across all sales channels and earned President’s Club Award within first year of eligibility. Established aggressive and achievable sales objectives by forecasting and developing annual sales quotas for region and territories; tracked sales team accomplishments and instilled a high-performance mentality to build cohesiveness and drive teams to reach peak revenues.

 Coordinated 3 Product Managers; maintained accountability for a managed care rebate plan budget exceeding $200M. Fostered strategic relationships with healthcare organizations, including providers and health plans; developed and executed multifaceted programs that helped ADC remove barriers to access and demonstrate value to key audiences. Collaborated with Abbott SMEs, Sales, Marketing, Contracts and Pricing teams to identify new business opportunities, create pricing strategies, evaluate contract proposals, and establish financial models. Oversaw the Managed Care marketing and brand-recognition-building processes through strategic crafting and honing of key messages aligned with customer strategy; managed vendors to support creation of programs and materials. Delivered comprehensive marketing presentations detailing creative and differentiated strategies, programs, and tools supporting the corporate objectives for the Abbott Diabetes Care executive team.

 Stepped in as acting Regional Managed Care Sales Director for a 4-month period to manage, coach, and develop a 7-member national and regional account management team; gained valuable leadership experience.

 Led a 10-member sales team covering territory in California and Hawaii as District Manager; coached team members to achieve sales goals, uncover hidden opportunities, and secure buy-in using focused tactics. Delivered substantial market share growth through ongoing sales development; received President’s Club Award in 2008 and 2009, as well as the #3 and #2 rankings out of 20 districts nationwide in 2008 and 2009 respectively. Earned a seat on the Sales and Marketing Advisory Council in 2009 in second year as District Manager.

 Promoted to Product Manager after demonstrating a knack for aligning sales, profit, and marketing tactics alongside the development of the brand strategy for all US HCP and Managed Care products within the Diabetes Care Division. Provided instrumental leadership and guidance for the launch of the FreeStyle Freedom and FreeStyle Lite glucose monitoring devices; facilitated collaboration between manufacturing, QA/QC, Forecasting, and Marketing/Sales teams. Managed a $26M annual budget for the FreeStyle monthly meter sample program; coordinated multiple timelines to determine the ordering mix and allocation of monthly samples to Sales teams to meet meter placement targets. Collaborated with advertising agencies and internal graphic designers to create engaging promotional programs and materials; led creative development and strategy of 3 consecutive trimesters of HCP sales collateral.

 Drove sales performance and ensured sales goals were met or exceeded for FreeStyle and Precision product lines. Developed superior diabetes device and disease knowledge to effectively educate and engage healthcare professionals in dialogue about clinical evidence, approved indications, and product efficacy/safety profiles for patients. Achieved consistently higher national sales rankings from top 20%, to 10%, all the way up to top 5% of nationally ranked sales representatives; won President’s Club Award for 2 consecutive years in 2003 and 2004. Appointed as District Field Trainer in 2003; prepared new sales representatives by conducting orientation and training sessions to sales processes, developed customized coaching plans, and provided assistance to senior management.