Executive Creative Director : Founding Partner
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My expertise is in developing effective brands that unequivocally connects. This is the vehicle through which the consumer identifies and becomes attached to a product or service. It is the essential link between a brand and the marketplace. I strive to find the right chemistry between product attributes and your customer's aspirations, to create long-term growth and immediate action.My focus is on brand strategy development, positioning, design and implementation of communications for Initio's clients. An award-winning, integrated, full-service advertising agency, for well past two decades Initio has held an esteemed position in the highly competitive and crowded Minneapolis/St. Paul advertising community. I've taken the lead in creating and developing a wide range of marketing solutions for Interactive, Print, Broadcast, Radio, Identity, Packaging, and Social Media, most recently in the launch of Pinion, an engaging new social media platform. Over Initio's storied history, I've developed programs and brand marketing for a host of clients including: Keurig, Target, Best Buy, Bremer Financial, Calcium Products, Bailey Nurseries, Harley Davison, Time Warner Cable, American Finance Group, K2 In-Line Skates, The American Cancer Society, InMotion, United Asset Management, August Schell Brewery and many others.