Scott Shepley Email & Phone Number

Portland, Or, Us

Milpitas, California, Us

My mission is to craft emotional connections with our audience, weaving elevated storytelling into both our physical and digital experiences. I leverage my profound expertise in consumer insights to continuously innovate marketing strategies and activations, ensuring that each segment of our product portfolio resonates deeply with consumers worldwide.It is my passion and commitment to not only elevate the Amazfit brand but also inspire millions to prioritize their health, fitness, and wellness.In this multifaceted role, collaboration is key. I forge synergies with cross-functional teams to curate an integrated marketing blueprint that seamlessly traverses all channels. With a proven track record in leading transformative creative campaigns from ideation to execution and measurement, I have been instrumental in carving a dominant niche for Amazfit in the global arena. Driving Forces Behind My Role:* Storytelling & Strategy: At the heart of our growth lies the power of storytelling, curating captivating content, shaping our portfolio to inspire consumers worldwide.* Synergy & Systems: With a blend of regional and global strategies, I ensure every piece of our marketing fits perfectly, be it Advertising and Paid Social, Websites, Email, or the art of SEO and SEM.* Innovation & Integration: I continuously paint our future, charting multi-year roadmaps and fostering innovation, especially in Brand Marketing and holistic storytelling.* Optimization & Organization: Beyond ideation, it's about the perfect execution. I champion a calendar-based approach, leveraging analytics and CRM data to refine our marketing prowess, amplifying efficiency and customer acquisition.* Team & Talent: I cultivate the talents of my world-class Integrated Marketing team, fostering an environment of growth, inspiration, and unwavering excellence. We are not just promoting a brand; we're elevating an experience. An experience that nudges millions to prioritize health.

El Segundo, California, Us

At Jaanuu, a leading D2C performance scrub brand, I was entrusted with the pivotal task of reshaping our brand.The Vision: Collaborating with our CMO, I leveraged market research and consumer insights to refreshed our Mission & Vision, and co-authored a groundbreaking Brand Playbook. The outcome? A double surge in our fiscal revenue and skyrocketing our Net Promoter Score to 70 in 2021.The Pivot: I spearheaded a brand strategy transformation, creating integrated yearly and seasonal blueprints. In this strategic shift, my focus remained on bolstering cross-functional synergies, refining workflows, and designing consumer-centric journeys. The result? A brand that not only resonates but also engages, building profound connections with its audience.The Communication: Overseeing a multifaceted marketing communication mix, I steered campaigns spanning Online advertising, PR, events, and product launches. Our brand voice echoed consistently, thanks to my leadership and go-to-market strategies.The Milestones: Under my watch, Jaanuu's brand presence amplified, our debut OOH campaign and complimentary E-commerce strategies magnified brand visibility, doubling traffic and sales. I also pioneered a new brand ambassador program, igniting social media interactions, and masterminded messaging for new product category, which resulted in significant sales. Furthermore, I orchestrated a comprehensive overhaul of our organic social presence, increased platform engagement.The Collaborations: I managed our overall Marketing Budgets, ensuring every dollar spent yielded tangible results. My vision extended beyond our brand; securing strategic collaborations with likes Thrive Global to enhance our consumer experience. Achievements:* Catalyzed a 2x surge in fiscal revenue for 2021.* Championed efforts leading to a series-b funding injection of $75M.* Amplified our brand, reflected in heightened brand awareness and social engagement.

Beaverton, Or, Us

Within the halls of Nike, one of the world's most iconic brands, my role as Global Brand Manager painted the strategic vision for Nike Golf, drawing inspiration from the sport's passion, heritage, and future potential.My leadership style, rooted in inspiration and collaboration, empowered my teams to soar to new heights, translating collective goals into tangible successes. Together, we charted a course that spurred business growth, driven by double-digit membership expansion and stellar brand management.The challenge was to strike the perfect balance between Nike's legacy and the evolving world of golf. Leveraging my brand acumen, I crafted integrated brand blueprints in synergy with cross-functional teams. This harmonized approach drove results, both online and offline.Our marketing strategies and plans were further amplified by forging strong bonds with notable Sport Governing bodies, like PGA Tour, USGA, and PGA of America. Through keen consumer insights and agile strategy adjustments, these partnerships flourished beyond mere contractual ties, culminating in transformative consumer engagements. Highlight Reel:* Spearheaded the creation and roll-out of digital engagement strategies that illuminated the @nikegolf brand. This included weaving narratives through athlete/influencer channels and integrating Nike App events, resulting in boosted brand engagement and a substantial uptick, double digit growth, in membership.* Proudly curated the end-to-end consumer journey, from the drawing board to the greens. My blend of creativity, brand equity modeling, and product positioning acumen saw golf outshine all performance categories at Nike in 2020.

Beaverton, Or, Us

Embarking on a transformative journey at North America's helm, my mandate was crystal clear: weave innovation into every thread of the brand narrative, turning visions into actionable plans that would resonate with our customers. Engaging deeply with Global functional teams, I became a vital conduit, channeling Geography and Territory insights. This ensured that our brand always had its finger on the pulse, staying attuned to changing consumer rhythms.One of undertakings was steering the North America Golf Demand Creation. Yearly and seasonal fiscal strategies weren't just about numbers; they were stories waiting to unfold. My responsibility was to ensure they were told in the most captivating manner, with resources optimally harnessed.Collaboration was our mantra. I instilled a sense of unity across cross-functional teams, ensuring our marketing endeavors mirrored the overall North America strategy and ethos.Noteworthy Achievements:* Fueled by innovative marketing plans, we witnessed big wins with revenue surge, growing over 10% YoY and exceeding our budget by a whopping 44%.* Under my stewardship, North America's Nike.com golf business flourished, doubling its growth. Furthermore, during pivotal golf tournament weeks, we tripled consumer engagement, amplifying our brand's resonance.

Beaverton, Or, Us

At the center of Nike Golf's marketing, I lead our National Account Marketing efforts as the Marketing Manager for National Accounts. Here, strategy met execution, creating innovative marketing initiatives tailored for the US National Strategic Golf Accounts. My role encompassed the vast digital expanse and the tactile nature of offline channels, ensuring our brand's voice was harmoniously synchronized across both. My vision wasn't limited to the broader landscape; it zoomed into the granular intricacies of retail strategy for pivotal categories and our most valued accounts. This meticulous approach enabled me to tailor strategies that didn't merely amplify our brand but resonated deeply with specific retail partners and the consumers they catered to. It wasn't just about splashing our brand across various channels; it was about creating narratives – narratives that were woven from potent messaging and media choices, infusing life into our brand and products, and compelling consumers to engage and embrace. While the creative and strategic facets of my role were thrilling, the smooth orchestration of partner marketing operations remained paramount to Nike Golf's success in the market. Landmarks of Success:* Steered Nike Golf to uncharted territories with a record-breaking consumer trial program, setting benchmarks not for one, but two consecutive years.* Channeling my marketing acumen, I played a pivotal role in driving a staggering $535M in net revenue while astutely managing demand creation expenditures, maintaining them at an efficient 11%.

Milwaukee, Us

DCI Marketing – a vanguard in crafting immersive retail environments and pioneering marketing programs – my role was one of strategy, creativity, and leadership.One of my paramount projects was overseeing the conception, production, and unveiling of the "House of the Hoops by Foot Locker" fixture program. This was more than a project; it was a testament to our commitment to revamp retail experiences for Nike and Foot Locker. Every decision, every strategy was directed toward one vision: amplifying business success and carving new revenue streams for this trailblazing retail experience agency.But beyond the expanse of strategic ideation and execution, lay the granular. It was here that I honed in, streamlining our operations with a laser-focused approach, ensuring peak efficiency and profitability.Milestones of Triumph:* Championed a paradigm shift in the way we approached globally sourced programs. Through astute value engineering, we significantly reduced the total cost of ownership per square foot, a move that garnered accolades from our clients.* Orchestrated a revitalized business plan presentation process, a transformative strategy that not only culminated in a remarkable $3M in confirmed sales but also boosted our overall margins by an impressive 25%.

Beaverton, Or, Us

At Nike, I stood at the nexus of brand vision and its realization. As Brand Manager, my canvas encompassed everything from weaving intricate marketing plans for diverse product lines to amplifying the iconic Nike brand pulse amongst our retail allies and consumer cohorts.My journey was one of relentless innovation and meticulous execution. With precision, I elevated the Nike Brand essence through every consumer experience, ensuring that our brand initiatives and category drivers were not mere plans on paper but palpable realities echoing with resonant results.Moments of Triumph:* Commissioned an unparalleled consumer research study—the most most comprehensive in retail brand marketing. Through meticulous category reviews, store audits, and insightful shopper interactions, I unveiled groundbreaking design solutions that redefined how we approached our brand and product presentation at retail.* Conceived a holistic year-long running platform in collaboration with our Key National Account. This ambitious project was a symphony of print, OOH, digital, and mobile marketing channels, punctuated by marquee events like the Portland & Honolulu Marathons and the Gasparilla Distance Classic.* At the strategy table, I forged a visionary 3-year brand/business blueprint that reimagined our brand with our key national account, repositioning it in the sporting goods arena. This plan, once crystallized, was presented compellingly to executive leadership teams, receiving acclaim and endorsement.* Beyond grand strategies, I delved into the details—relentlessly tracking mission-critical metrics and ensuring that every retail strategy we adopted was translated into immersive consumer experiences.