Leading communications, marketing and retail for the innovative, beloved and award-winning Official State Botanic Garden and Arboretum of Texas, dedicated to inspiring the conservation of native plants.

Gathered Foods, makers of Good Catch plant-based seafood, is a leading-edge food tech company focused on propelling change through plant-based protein alternatives. The team is dedicated to creating craveworthy plant-based foods for anyone who wants to minimize their ecological impact.

Dubbed "the Beyond Meat of seafood" by Yahoo!Finance, Good Catch plant-based seafood products offer the taste, texture, and eating experience of seafood without harming the environment, and are available across 23 countries and 3 continents, with wider distribution planned.

∙ Managed budget up to $48 million and a team of 50+ ∙ Served as interim CMO twice • Led and launched the brand's first national omni-channel ad campaign• Led collaborative marketing program development across company

• Led national marketing program supporting local makers• Built new store opening interior design team• Oversaw PR and Media Relations; served as key spokesperson

• Drove regional advertising, PR and retail marketing strategy for 20+ Whole Foods Market stores.• Hired and managed Field/Store Marketing and PR teams. • Opened 7,000-sq-ft spa at Dallas Whole Foods Market location, the first of its kind