Scott Smith Email and Phone Number

As the Head Digital Marketing Strategist at Thinkless, I spearhead innovative marketing strategies that harness the power of data and creativity to drive business growth and enhance brand visibility. With over 8 years of experience in digital marketing, I am passionate about leveraging cutting-edge technologies and analytical tools to deliver impactful marketing solutions. Role & Responsibilities:Lead the development and execution of comprehensive digital marketing strategies across multiple channels (SEO, SEM, Social Media, Email, Mobile, and Display Advertising).Manage a talented team of marketing professionals to achieve exceptional results and exceed performance metrics.Collaborate with cross-functional teams to align marketing initiatives with business objectives and optimize customer engagement.Drive digital innovation by staying ahead of industry trends and adapting strategies to maximize effectiveness.Oversee the marketing budget and ensure ROI through meticulous campaign analysis and data-driven decision-making.

With a deep understanding of the digital landscape and a passion for innovation, I thrived as a Senior Digital Consultant at Thinkless Digital. Leading a high-performing team, I developed and executed cutting-edge digital strategies for a diverse portfolio of clients, spanning various industries. Comprehensive market research and analysis allowed me to identify key opportunities for growth and crafted data-driven strategies to enhance brand visibility, customer engagement, and revenue generation. Utilising my expertise in SEO, SEM, social media marketing, and content strategy, I optimise digital campaigns, resulting in increased website traffic, higher conversion rates, and improved ROI for clients. Adept at leveraging emerging technologies and industry best practices, I ensure clients stayed ahead of the curve in the rapidly evolving digital landscape. Collaborating closely with cross-functional teams and clients, I provided strategic guidance, conducted performance analysis, and recommended optimizations to achieve business objectives.

Founded with the same ideation and analytical processing of previous marketing experience, Scale Marketing was created to give quality service back to clients which were looking for quantitative decision making. By leveraging my expertise in market research, competitive analysis, and customer insights, I identified untapped opportunities and crafted customized strategies tailored to each client's unique goals and target audience. This differentiation in the agency industry allowed the business to grow predominately from word of mouth, increasing the client base from 3 initial clients to 8 clients and adding white labelling services to 3 different agencies concurrently.

Leveraging a strong background in marketing strategy and consumer engagement, I played a pivotal role in driving the brand's growth and establishing it as a trusted name in the rehabilitation industry. Spearheading comprehensive marketing campaigns, I led a team of talented professionals to develop impactful messaging, positioning Hope in Health as a reliable provider of quality healthcare services. Through my strategic guidance, the organization witnessed a significant increase in brand awareness, customer acquisition, and revenue generation. Utilising my expertise in digital marketing, I successfully implemented content across various online platforms, resulting in a substantial boost in online engagement and conversions. I collaborate with key stakeholders to launch innovative community outreach programs, fostering strong relationships with patients, healthcare professionals, and community organisations. Through my effective leadership and data-driven decision-making, I consistently exceed marketing goals, delivering measurable results and contributing to the overall success of Hope in Health.

Working with OLS to ensure they have confidence in ad structures and capacity to facilitate workload where needed.

Ran the social media campaigns across national and international clients, with experience across several industries in ecommerce, app download, and lead generation spaces.I helped to lead the team into a new phase of growth across its social media client list with record sales for multiple brands during the period. Working with some of the largest brands in property development, skincare, catering and supplements.

As a key member of the Online Marketing Gurus team, I played a pivotal role in developing and executing comprehensive social media strategies and managing pay-per-click (PPC) campaigns for a diverse list of clients. During this period, I serviced the management of 35 clients concurrently across multiple digital channels. These clients included both startups and national clients, some of the clients I worked on include ASN, VPA, Valleygirl, Temt, FOMO festival, Jaycar, King Living, Black Milk Clothing, Neptune blanket and Sasha Drake. Leveraging my expertise in social media management, content creation, and PPC advertising, I consistently delivered outstanding results and exceeded client expectations. In October 2019, I was awarded employee of the month for exceptional work ethic and client results. Collaborating closely with a team of junior consultants and freelancers, I ensured seamless integration between social media and PPC strategies, while teaching the juniors how to manage and optimise client accounts. Pitches to new clients were also created through my initial audits and presented by the sales team resulting in new client acquisition.

As a key member of the UniSport Australia team, I played a vital role in supporting marketing and communication initiatives to promote university sports and engage with the target audience. Leveraging my expertise in content creation, social media management, and brand communication, I developed compelling and engaging content across various channels to increase brand visibility and drive student participation in sporting events. With meticulous market research and analysis, I identified target demographics, allowing me to tailor marketing messages and campaigns to resonate with the university community. I collaborated closely with internal stakeholders and external partners to ensure consistent brand messaging and alignment with strategic objectives. During ‘The Nationals’ event (previously ‘UniGames’), I supported event coordination and execution, working alongside the events team to promote and enhance the overall experience for participants. With a keen eye for detail, I contributed to the development of marketing collateral, including brochures, newsletters, and promotional materials. Furthermore, I actively monitored and analyzed campaign performance metrics, providing valuable insights and recommendations for future marketing efforts.

Ran day to day operations, content research and publication for a growing social media content page.

Constructed an event registration plan and develop new strategies for the Southern Cross University sporting calendar. This involved volunteering my time to score events, help with the touch football competition and create registration links for participants for major sporting events. This experience fostered administrative skills and exposed me to the practical side of a convener role. I undertook this role simultaneously to working for UniSport Australia.

Organised and facilitated a weekly touch football competition for the Gold Coast campus in a social sport format. Alongside being a key contributor to the ongoing organisation of the competition fixture, I participated and was nominated as the touch football captain of the SCU team in 2017-2018.