As an independent senior design consultant, I put myself in the shoes of homeowners and developers to design custom solutions for outdoor living spaces while offering the very best products at affordable prices. Yes, there is always a cost/value ROI, but I also focus on the ROI value of healthy living that can only come from both the solitude and the gathering of friends and loved ones in your own private oasis backyard.

* Project Management, including materials, managed 16 Installers and handled customer relationships* Marketing Management, including print, digital, SEO/SEM, social, TV and ad placement/buyer* Inventory Control, Cost Analysis & workflow* Developed programs that saved over $100K annually by improving processes, measurements and standardized controls* Managed over 1.8M in start-up capital investment including lease agreements, fleet, materials and product

Senior Account Executive for X96 (KXRK), KSL Radio AM/FM, KSL.com, Arrow 103.5 (KRSP), KBER 101* Worked for nearly 15 years with hundreds of clients in nearly every industry at some of Utah’s best known, heritage, radio stations as a senior account executive * Generated $12 Million in sales over fourteen years as a Senior Advertising Account Executive* Created effective marketing plans and ad campaigns that were uniquely designed towards a specific narrative, building a brand, or delivering a call to action that targeted consumers by demographics and area, specific to my client’s industry or product* Developed a solid understanding of sales in prospecting, discovery calls, forecasting, qualified lead-gen, pipeline, recurring sales, funneling and value proposition* Designed ad creative and implementation, including script and voiceover* Center for Sales Strategy (CSS) Certified, in 3R Selling Pro, The Marketing Mind, The Agency Pro* Completed full Cumulus Strategic Training, testing out in the top 8% nationally * Worked with both Local Direct clients as well as Local & National AgenciesDigital Marketing Strategist / Account Executive for KSL.com * Built multi-channel Digital Ad Campaigns utilizing Google Ads, Social Media, SEO/SEM & several DDM platforms, A/B Testing* Developed Sales-Led Marketing strategies aimed at online branding, social media influence, cross-channel advertising and differentiating marketing by geosphere and granular demographics * Developed a strong CRM skillset, proficient at Salesforce * Developed unique strategies as a member of the board of directors for the annual Harley Davidson MDA fundraiser * Created campaign strategies for clients & business owners both as a marketing specialist and company executive with exceptional ROI

* Directed projects, 7 departments, 100 staff, $1 million operations budget and $500K annual capital budget* Created budgets, led project, infrastructure and capital planning and saved $100K annually* Led $2.2 million renovation project from design to completions on time and within budget* Successfully directed a $250K project that improved operations and customer satisfaction* Successfully completed the Hilton Corporate Management Development Program prior to joining Snowbird