Helping improve the transparency and trustworthiness of digital and mobile experiences for consumers and businesses.

I specialise in executive engagement in business case development around digital strategy, data driven marketing and data commercialisation.I provide thought leadership in digital innovation, disruption and the power of data to transform businesses and business models.I assist internal teams and partners on strategic topics, business development and sales outcomes.

I work as a lead strategy & marketing expert within key industry verticals leveraging my domain knowledge and experience to assist Adobe's key clients across Asia Pacific to become best-in-class digital and marketing organizations.I lead client strategy including executive level engagement (esp CMO & CIO), strategy workshops, industry insights, industry best practise, industry benchmarking & business case development & delivery.I provide industry thought leadership including authoring, speaking, evangelism and leadership in Adobe events, industry conferences, executive round tables and other events.I assist internal teams & partners with strategic topics, training and education, account planning, engagement and collaboration to sales outcomes.

For 6 months from October 2012 until March 2013 I was seconded from my Sensis Development Manager position to act as a Senior Digital Marketing Manager in the Telstra Chief Marketing Office. I briefly returned to Sensis but rejoined the Telstra CMO officially in July 2013 and worked through to March 2014 to complete my work there.My time in Telstra was spent developing the strategic capability to identify, target, track and report on marketing activity to known customers in digital channels on a one to one basis.This brought digital channels in line with other marketing channels such as outbound calls, direct mail, electronic direct mail, door to door and SMS. It allowed customers to be allocated the optimal and least intrusive channel to achieve the most cost effective purchase outcome.

Led domain architects to develop end-to-end architecture for Sensis wide Digital Strategy.Communicated the digital strategy and its component business cases to all IT GMs and achieved unanimous signoff on the entire digital strategy program of work.Actively assisted in development of eCommerce product and technical capability strategy for Sensis’s website solutions.Actively assisted in development of CRM, social marketing and monitoring product and technical capability strategy for Sensis.Took a lead role in the global RFP process and project for the delivery of Telstra Advertising Network’s ad platform replacement, effectively replacing Microsoft AdManagerand Solbright AdSuite with Google DoubleClick and Operative One.Actively assisted in the planning of VAST and VPAID compliant solutions for the Telstra Advertising Network.Led IT due diligence on the acquisition of Life Events Media, a cost per leads company.Led IT due diligence on several search engine marketing & eCommerce targets.Contributing editor for Strategic Marketing’s Market and Competitor Watch publication.Participated in Line of Business and IT strategy planning sessions for FY12-14, FY13-15.

Acted as CTO for a start-up company focusing on one-to-one marketing software for online and mobile video advertising.Designed product for automation of personalised, interactive video advertising solutions including Ad Slot – Ad Builder (http://www.adchamp.com/)Author of several patent applications on automation of personalised content generation, non-linear video editing, social networking interaction and dialogue-based communication .Met with management of WPP Group M (UK), Ogilvy (UK), Wunderman (UK), Adstream (UK), Behavioural Science (US) and SpotRunner (US)Managed the hiring of a 7 person development team and managed a 15 month development project with a budget of $1.3M and an 18 month development project with a budget of $2.4M.

Worked as a combination senior architect, development manager and technology evangelist for Computer Associates in the eTrust Security brand. Created products in the Public Key Encryption domain.Architected/Managed eTrust PKI, a public key cryptography product.Architected/Managed eTrust Identity and Access Management, an integrated security suite of products that formed a competitive product to the IBM Tivoli suite.

Technical lead for projects including document management solutions for Woodside Offshore Petroleum, National Grid and British Energy. Ensured ITSEC and CESG security solutions compliance for British nuclear Industry and atomic weapons establishment.Created web application for DealerLink which formed the basis for CarSales (http://carsales.com.au)

Created first version of SPATIALweb (http://www.spatialinfo.com.au/sdmweb.htm), the first vector based GIS application for the web.

Taught computer science and programming to 1st, 2nd and 3rd year students while completing honours and beginning my PhD in Artificial Intelligence.