Scott Trainor Email & Phone Number

New York, Ny, Us

New Plymouth, Id, Us

- Prepared and executed marketing plans for Freight Matching product, with the objective of achieving or exceeding company goals- Created messaging, positioning, value proposition, identified target audiences, and other product marketing areas- Refined product messaging through user feedback and market research techniques- Developed expertise regarding competition, target markets, customers and technologies- Managed internal and external communications plans from product development to release- Guided product development from concept and creative development to rollout and optimization across all distribution channels- Acted as liaison between product management, technology and sales, and marketing teams- Served as a brand steward, upholding brand and trademark standards and consistency

Scottsdale, Arizona, Us

- Control and oversight of a $1.6 million annual, global marketing budget covering regions,verticals and product categories- Direct marketing, PR, event, and internal and external communications efforts for the Americas- Manage the strategic transition from a product-centric to a vertical marketing focus- Support the implementation of Salesforce.com and corresponding marketing automationsolutions- Analyze industry trends and competitive landscape; overseeing opportunity identification andevaluation- Work with business leaders to identify product development and extension opportunitiesaccording to business needs- Lead a multi-national, global marketing organization with team members in the U.S., Singaporeand China, with indirect leadership of support staff in LATAM and Europe

Singapore, Sg

- Responsible for all global-level, B2B, marketing and brand execution activities for APL and APLLogistics- Managed Singapore-based marketing team, and extensive vendor relationships- Geographic marketing responsibilities: North and South America, South Asia and Middle East- Business unit marketing responsibilities: APL Trans-Pacific Trade (TP, TATL and LATAM),Government Trade, eCommerce, Environment and APL Logistics (International LogisticsServices, Global Automotive Logistics and Land Transport Services)- Directed global advertising program, including creative and placement- Supervised agency creative staff in developing new logos, copy, collateral, direct marketingpieces, advertising, maps, video and other marketing tools- Drove branding guidelines across the organization and with external partners

Bonn, De

- Directed all communications and training efforts in support of DHL Express’ customer-facing eCommerce technology program- Managed staff of technical training specialists in development and delivery of standard andcustomized training sessions for internal and external audiences- Coordinated all facets of software / application product launches, including P.R., marketing,direct mail, collateral, legal review and communications- Lead technology responses to DHL global RFI/RFP/RFQ process- Interacted closely with global sales and marketing personnel to ensure accurate representationof operating units’ corporate goals and objectives- Wrote communication and promotional pieces for external and internal publication, includingcollateral, case studies/white papers, sales presentations, trade articles and other vehicles

Alpharetta, Ga, Us

- Established formal marketing and sales support program for organization- Developed marketing strategies to ensure long-term business growth and success- Championed international trade and customs brokerage brand/product- Established telesales and direct marketing initiatives in support of revenue targets- Directed the design and creation of sales support, training and marketing collateral- Established product development plans for UPS Supply Chain Solutions’ trade products- Directed competitive / market research activities

Greenwich, Ct, Us

Us

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Bonn, De

Mba, Aviation Business

Ba, Aviation Business