Co-Owner/Director/Sales And Marketing Representative/Cfo
Ladyz Only Pty. Ltd (Hair Salon)
Bankstown, New South Wales, Australia
As Co-Owner, Director, Sales and Marketing Representative, and CFO, I directed all aspects of operations andmarketing for multiple locations of this busy hair salon business. I created business development and sales actionplans for target audiences, developed and executed advertising and marketing strategies, oversaw outbound salesand business development efforts, followed up on customer leads and referrals, and prepared and delivered salespresentations and proposals. Also, I acted as project manager for the grand opening of a new salon location, ledbusiness management and operations, created brand positioning, and oversaw operations management of the salons.Also, I managed purchasing and supplier communications.A few highlights of the value I brought to Ladyz Hair Salon, include:• Successfully increased sales by re-branding salon and creating new brand messaging as niche ladies only salonand developing and /executing innovative marketing plan.• Led management of a 12-person staff.• Spearheaded grand opening new salon location in Auburn and successfully led project management ofconstruction and renovations for grand opening.• Managed sourcing and purchasing of hair salon equipment and supplies.