Scott Waldman Email & Phone Number

Louisville, Kentucky, Us

•Develop marketing strategy based on knowledge of established policy, the market, cost & markup factors, and overall company brand strategy•Design & Implement Annual Marketing Plan•Analyze customer research, market trends and conditions, and competitor information and adapt strategy and annual plan accordingly•Manage day-to-day activity related to public relations, press and marketing communications agencies, website developers, and negotiation with outside agencies•Oversee the development of promotional materials including marketing collateral, educational materials, and training materials •Manage and continually refine SEO Strategy •Manage PPC Platforms•Liaise with Director of Sales to ensure efforts are aligned to meet constantly quotas•Craft Go-To-Market Strategy for new products & services•Manage the company’s CRM System•Develop Yearly Marketing Content Calendar from Emails, Blogs, Online Videos, Press Releases•Led the development of 2 new websites for the Company (Life Safety Services & sister company Hughes Environmental)

Louisville, Ky, Us

Providing overall direction to the implementation and delivery of marketing campaigns.• Planning and managing all aspects of a campaign including, but not limited to:• Defining campaign opportunities, objectives, target audience, key messaging, calls to action and budget• Scheduling and implementing campaign tactics• Tracking campaign activity performance and return on investment• Identifying variances and initiating corrective action to stay on target• Ensuring appropriate resolution of all campaign-related issues• Analyzing results to determine repeatable plays and best practices• Maintaining effective communication of status with the marketing team• Working closely and collaboratively with the Advanced Solutions Marketing, Product Management, Sales and Engineering teams• Attending and providing input in creative, organizational, and strategic meetings• Contributing content and ideas for marketing campaign communications, such as emails, press releases, website content, social media, sales tools and presentations

Louisville, Kentucky, Us

Planned, executed and evaluated projects according to predetermined timelines for a 15 member team.• Designed clear, concise, consumer friendly templates for new member Welcome Kits in 7 states.• Revised and updated over 20 projects effectively relating new brand guidelines for the Agent market.• Developed content and copy for over 15 projects including collateral material, brochures, fliers and web targeted to members and agents, reflecting health care reform changes.• Collaborated with project stakeholders to ensure on-time delivery.• Established and managed project schedule communicating expectations to team members and stakeholders and mediating between the two groups

Louisville, Kentucky, Us

Managed daily execution of 7 key client accounts with combined annual billings of $1.5M while overseeing 4 member creative team of 2 account executives, 1 account coordinator and a media planner. • Created, planned and implemented digital communications program for Kentucky Speedway using e-blast communications where open rate exceeded goal by 25%; • Developed the overall ticket sale digital strategy utilizing web banner advertising across multiple web sites achieving goal of 1M targeted impressions with 3-month period.• Established a digital retargeting campaign to lead potential customers back to the Kentucky Speedway website at a re-capture rate of 8% generating $900,000.00 in sales.• Developed copy and numerous collateral materials for the YMCA of Greater Louisville including quarterly newsletters, various brochures promoting specific programs and the Annual Report.• Established 2 new brands for Cogent Solutions Group, a Neutraceutical company developing multiple lines of joint support supplements focusing on gaps in product niches.• Directed print advertising program for all brands including placements in highly visible magazines. • Designed 5 new microsites to capitalize on SEO results moving negative search results to page 2 of Google search. neutralized• Launched new comprehensive campaign for The Eye Care Institute focusing on cataracts and cataract surgery in print, radio, TV and digital mediums.

New York, Ny, Us

Developed and implemented local and regional marketing advertising strategy for New England, Mid-Atlantic and Florida to support the U.S. Army ROTC recruiting mission with a $2.4M annual budget contributing to approximately 60% of the internal recruiting mission goal.• Led and developed regional team consisting of a Media Planner and 2 Account Executives to understand client objectives, analyze market climate and align marketing efforts, creating advertising plans that enhance mission achievement across multiple brands.• Negotiated all marketing program partnerships, sponsorships, and media plans creating broad range of marketing solutions, messaging strategy, brand extension, event activation, and trackable ROI programs averaging 35%savings through digital, online, print, radio, television, social media and event campaign outlets.• Partnered and aligned with diverse PR, grassroots initiatives, community outreach, asset allocation, national promotions and media outlet agencies to enhance the Army ROTC brand.• Established client support procedures and align key messaging to target specific demographics to enhance brand standards and augment existing campaigns to improve results.

Coordinated activities of twelve accounts related to media buying, media planning, copywriting, media relations, presentations to clients, budgeting, strategic planning, event planning and coordination, and product rollouts.• Landed 3 new key accounts in the first year and grew assigned accounts reversing previous 20% annual decline.• Designed new company website with creative team rebranding the Potash name. • Wrote high impact copy for all pages on the website.• Led Product Rollout team for two accounts debuting new products Q4 of 2004.

Responsible for Marketing / Incentive Programs for ticket sales. Responsible for driving customers to web site to book performances for individuals and groups. Managed media relations and public relations programs.

Louisville, Kentucky, Us