Scott Wall Email & Phone Number

Detroit, Mi, Us

San Francisco, California, Us

Create and execute Global / Regional / Local campaign plans, delivering results in a highly matrixed, cross-functional, and global organizationManage timelines and delivery of program assets into the campaign playbook and Northam program teams, across content, creative, and activation for: TOFU and MOFU programs (paid media, social, roundtable event activation templates)Manage program strategies and roadmaps, organize work streams and milestones, across functions and regionsDevelop a reporting framework to deliver holistic views for global and regional campaign performance, partnering with internal teams on events, email, direct mail, etc.Communicate status of core deliverables, dependencies, and performance through weekly report outs, interlock forums, and meetupsExecute campaign localization process with regional stakeholders for each campaign’s build and refresh

Northville, Mi, Us

Developed comprehensive measurement plans and KPIs for digital properties and campaigns, converting them into data structure diagrams (DSD) within a BI and analytics platform to ensure data-driven decision-making.Conducted quantitative and qualitative analysis on CRM data, providing valuable insights into engagement behavior, pipeline development, and lead-scoring thresholds, demonstrating strong analytical capabilities.Collaborated with cross-functional teams, including leadership, sales, and business development, to define the MQL/SQL hand-off process, ensuring lead status transparency throughout the customer journey and fostering alignment between marketing and sales efforts.Led the creation of campaign journey maps in collaboration with content and product marketing teams, supporting a comprehensive demand generation strategy that aligns marketing initiatives with business goals.Transformed creative assets into deployment-ready digital assets and oversaw A/B and QA testing in the pre-deployment phase, ensuring the effectiveness of marketing campaigns.Executed the deployment of multi and omnichannel campaigns across owned channels and managed relationships with paid media vendors, optimizing campaign performance.Applied advanced statistics to develop customer segmentation models, identifying high-value accounts and re-engagement opportunities, resulting in a 15% increase in pipeline velocity. Additionally, played a key role in implementing CRM & MAP systems to reduce data fragmentation and track intent data at the account level, streamlining operations and improving data quality.

Royal Oak, Mi, Us

Successfully led the delivery of diverse marketing and advertising projects, including print, video, and digital, ensuring on-time and budget adherence.Collaborated with development teams on the construction and redesign of six websites spanning the hospitality, manufacturing, and commercial construction sectors.Spearheaded quality assurance processes to guarantee websites met client expectations for functionality and design.Managed online advertising and Email marketing campaigns, emphasizing ad creative quality and compliance, resulting in a significant 35% web traffic increase and a 15% boost in online orders during Q1.Facilitated client and cross-functional team meetings to define project scope, establish budgets, set deadlines, and manage schedules effectively, enhancing project outcomes.

Royal Oak, Michigan, Us

Led the Insights team, driving forward-thinking analysis and recommendations that aligned with client growth objectives, demonstrating a strategic mindset.Managed complex reports to meticulously track and measure paid and organic digital marketing performance across various channels. Successfully scaled client's monthly ad spend to exceed $90K, showcasing financial acumen.Proficiently visualized data using tools such as MS Excel, R Studio, and Google Data Studio, enabling effective communication of campaign performance and the identification of valuable KPI trends.Spearheaded research, development, and testing of statistical models to ensure precise data analysis, addressing stakeholder inquiries with data-driven insights.Demonstrated technical prowess by writing and modifying SQL queries for data mining, manipulation, and extraction, contributing to robust data analysis capabilities.Applied advanced statistical analysis to identify highly engaged users, collaborating with Senior Strategists to deliver client recommendations that resulted in a remarkable 10% boost in engagement and a 5% increase in ARPU.

Farmington Hills, Mi, Us

Drove revenue growth for two luxury class-A multifamily properties, each with over 600 units, through data-driven analysis to identify market trends and seize strategic opportunities.Led and motivated a team of seven marketing and leasing professionals, fostering high morale and maintaining individual and team accountability for achieving objectives.Delivered strategic thought leadership by applying statistical analysis to uncover factors influencing rental and renewal rates, resulting in a remarkable $2 million revenue increase and surpassing retention targets.Ensured the accuracy and functionality of online advertising platforms through routine audits, enhancing the effectiveness of marketing campaigns.Leveraged data visualization tools such as Tableau and MS PowerPoint to share insights and presented pricing recommendations to executive leadership, aiding in informed decision-making processes.