Manage day-to-day issues communications and response on behalf of America's dairy farmers. Oversee relationships with industry trade media outlets that cover dairy.

Responsible for statewide implementation of dairy image programs, farmer communications and crisis preparations. Specific responsibilities included:• Monthly newsletter• Annual report• Electronic communications to farmers• FDF crisis management plan• Oversaw FDF Scientific Advisory Panel and maintained relationships with dairy allies and third-party spokespersons• Wrote and pitched farmer- and industry-related news releases• Authored content for www.floridamilk.com• Submitted stories to state and national agriculture publications• Created consumer education tools (“From The Farm To The Fridge” video, “Green Pastures, Fresh Milk” brochure, school curriculum packet, interactive milk glass kiosk, dairy farm animation video)• Conducted farmer communications (Telling Your Story) and crisis training sessionsExternal Involvement• Ag Institute of Florida, Second Vice President (served on board 2001-10)• Florida Public Relations Association (2001-10)• University of Florida Agriculture Education Communications advisory panel (2008-10)• National Dairy Shrine communications committee (2009-10)

Wrote feature stories for official publication of the NBA’s Orlando Magic franchise.

Responsible for deadline reporting of Orlando Magic, University of Central Florida and Atlanta Braves spring training games and news conferences, plus other Central Florida-based assignments.

Responsible for overseeing production of official monthly news magazine of the University of Central Florida athletic department. Produced 84-page magazine for each home football game and 120-page, magazine-style annual preseason football yearbook. Served as analyst for UCF pregame radio show on “740 The Team” and made appearances on weekly “Into The Knights” radio show. Provided daily content for www.intotheknights.com web site. Wrote breaking news stories, features and game stories, as well as posted photos and performed other daily web-related maintenance.

Managed team of copy editors and reporters responsible for local sports news for two years. Previously held position of State Sports Desk Chief for three years.