Scott Williamson Email and Phone Number
Scott Williamson work email
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Scott Williamson personal email
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I am a Global Marketing Director and Consultant with extensive experience of the entertainment and sports industries. Prior to opening my consultancy, I worked for Merlin Entertainments Plc for fourteen years where I marketed a range of existing attractions before taking on a global director position to develop highly effective marketing strategies for the launch of 39 new attractions.My strategies include the ability to position attractions prominently in the press and on major TV channels around the world. I’m also skilled in social media where I can ensure an event or attraction is trending #1 on Twitter prior to opening. I have developed data-driven tools to plan and evaluate marketing activities. In addition, I am skilled at pricing strategies and revenue assessments.In sports and entertainment, customers are first. If they enjoy the experience, they return and also recommend the venue to others. Important interests include sponsors and partners for mutually beneficial initiatives. With my internal teams, good leadership ensures they are enthused and empowered to deliver the kind of excellence that grows membership, ticket sales and revenues.
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Chief Executive OfficerMagic Little Giants Ltd Mar 2021 - Present
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Marketing ConsultantBrand Incrementum Ltd May 2016 - Present• Set up a consultancy on brand planning and marketing initiatives • Carried out and advised on strategic revenue assessments• Forged a partnership with Florida-based Integrated Insight Inc• Conducted reviews and assessments with Merlin Entertainments• Advised Merlin’s CMO on a global brand planning process • Devised a strategy to boost performance in 33 Merlin businesses• Served as Marketing Director for brands globally including the London Eye • Assessed the performance of a David Lloyd club in Madrid• Created a marketing planning tool that predicts performance • Developed a new annual pass pricing and product strategy • Managed project teams of up to 20 specialists for each project
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Global Marketing Director - Midway New OpeningsMerlin Entertainments Plc Dec 2011 - May 2016Poole, England, Gb• Led the marketing strategies for the launch of 39 new attractions• Managed marketing budgets for new attraction launches • Implemented promotion activities locally and across 23 countries• Established strategic partnerships including Coke, Pepsi and LEGO • Ensured upcoming attractions gained extensive TV coverage • Ensured attractions were trending #1 on Twitter prior to launch• Secured 100,000+ ticket sales for each attraction prior to launch • Consistently achieved or surpassed all EBITDA and KPI targets • Improved the launch strategy for SEA LIFE and LEGOLAND• Conducted market and competitor research, and monitored trends• Gathered data and feedback to champion the customer perspective • Liaised closely with General Managers regarding pricing strategies • Collaborated with Marketing Managers on brands and campaigns• Established and maintained an international network of contacts -
Marketing Director - Sea Life & DungeonsMerlin Entertainments Plc 2006 - 2011Poole, England, Gb• Devised marketing initiatives across the relevant brands and countries• Led a 20-strong team, and restructured marketing teams for both brands• Devised and delivered a successful global re-brand of SEA LIFE aquariums• Outsourced the Dungeons website to improve the customer journey • Conducted a correlation analysis on SEA LIFE KPIs, driving satisfaction to 93%• Oversaw a CRM system for secure customer data collection and analysis• Managed marketing budgets and consistently delivered on all targets
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Head Of Marketing - DungeonsMerlin Entertainments Plc 2004 - 2006Poole, England, Gb• Devised marketing strategies for the brand and for locations• Developed major regional promotions in alliance with sponsors• Managed a collaboration with a partner to combat a competitor
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Brand Manager - DungeonsMerlin Entertainments Plc Mar 2004 - Dec 2005Poole, England, Gb
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Marketing Executive - Edinburgh & York DungeonsMerlin Entertainments Plc Apr 2002 - Dec 2003Poole, England, Gb
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Marketing ExecutiveEdinburgh Leisure 2003 - 2004Edinburgh, Gb• Charged with growing membership at the leisure facilities• Developed and implemented a re-launch of three gyms• Branded and launched a new five-a-side football centre• Devised marketing via traditional and digital channels • Spearheaded the first website for Edinburgh Leisure• Organised a wide range of successful publicity events • Lead marketing and press liaison for Edinburgh Rugby • Lead promoter of boxing events at Meadowbank stadium• Sponsored the professional boxer Alex Arthur -
Marketing Executive, DungeonsMerlin Entertainments Plc 2000 - 2002Poole, England, Gb• Managed incentive schemes and point of sale communication for upselling• Led, developed and motivated teams to deliver trade on a site-by-site level• Assessed and signed off retail ranges to ensure there was no brand conflict
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Sales Marketing ExecutiveDunbar Decorations Ltd 1999 - 2000• Won and managed major client accounts
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Vice President Moray HouseEdinburgh University Students' Association 1998 - 1999Edinburgh, Gb• Managed Moray House for Edinburgh University Students Association
Scott Williamson Skills
Scott Williamson Education Details
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Heriot-Watt UniversityLeisure Management -
Anderson High School
Frequently Asked Questions about Scott Williamson
What company does Scott Williamson work for?
Scott Williamson works for Magic Little Giants Ltd
What is Scott Williamson's role at the current company?
Scott Williamson's current role is Chief Executive Officer at Magic Little Giants.
What is Scott Williamson's email address?
Scott Williamson's email address is sc****@****nts.biz
What is Scott Williamson's direct phone number?
Scott Williamson's direct phone number is +4412026*****
What schools did Scott Williamson attend?
Scott Williamson attended Heriot-Watt University, Anderson High School.
What skills is Scott Williamson known for?
Scott Williamson has skills like Marketing Strategy, Marketing, Marketing Communications, Management, Social Media Marketing, Advertising, Leadership, Public Relations.
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