Scott Willis is a Director at Data Driven Analytics. He possess expertise in analytics, segmentation, customer insight, database marketing, strategy and 11 more skills. Colleagues describe him as "I have had the pleasure of working with Scott for the last 2.5 years on the RoomIt Personalization initiative. Scott is well organized and effective, and really understands what it takes to deliver complex assignments. He leverages his understanding of business when delivering technical solutions. Scott is both: great individual contributor and a team player. His knowledge and understanding of underlying data has been a great asset to the organization. Scott has a great sense of timing and commitment. As a product owner, I can only wish to work with people like Scott: reliable, analytical, honest, able to think outside of the box. Last, but not least, Scott has a great personality and a pleasure to work with. " and "I worked with Scott for almost 3 years at CWT in my role as Enterprise Architect for Data and his role as lead data scientist for our Hotels division. During that time Scott was my "Goto guy" for any data-centric challenge which he then executed upon with innovative data solutions and speedy responses. Scott knew our data back to front and top to bottom, and more importantly could explain it to business stakeholders and laypeople. Working with Scott was a great pleasure and would thoroughly recommend him to others!"