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CurrentAm responsible for leading the technolgy efforts to support the tactical and strategic efforts at Briggs. Am involved in the active leadership of the organization. Am currently working on leveraging the existing investments to improve working capital productivity 2015 Almost got it right in 2014, but developing Systems of Insight is better path. . Systems of record, Systems of Engagement and Systems Of Insight,the Trifecta to measuring the customer from an outside perspective as well as the Customer Journey. Expanding SFDC platform. 2014Convergence of data and production of information never stops. Focusing on multi-channels of information both traditional and contextual and begin to build the analytics engine to support enhanced reporting, visualization, predictive analytics and modeling. For why? greater share of wallet, greater customer retention,and higher GM's. 2012/2013The Social Enterprise has arrived. 2012 and working on integrating Social Networks,SFDC, Mobility, and Enterprise Software to position Briggs to meet changing needs of how people want to do business and optimize net profitability. Are we on the right track? Have been recognized by Infor winning their Excellence in Action - Innovation award for 2013. 2010/2011Am currently working on a customer stratification model in conjunction with Texas A & M University. Customers will be measured via a matrix which considers loyalty, cost to serve ,sales , and GM contribution. This methedolgy has resulted in salesrep realignment, and optimization of resources towards targeted customer which match up sales competencies with customer needs. As a part of this study is the creation of a market based gap analysis tool . Both the results of customer stratification and the gap analysis have been made available at the customer product class level to the salesforce for visual presentation. The presentation layer we have deployed , is unique to Briggs .