Scott Wright Email & Phone Number

Australia

Brisbane, Queensland, Australia

7 Diddams Lane, Brisbane, 4000

At Vmation we are passionate storytellers, we love helping our clients prepare compelling content that connects with audiences, creates deep engagement, and supports business objectives in a tangible wayWe are one of Brisbane’s only full-service video production businesses offering animated video, full video production, and editing. We also offer a fully comprehensive DIY video kit for incredible value when lots of video content is required, you shoot, we edit for professional-looking video at an incredible price. We have a full-time studio with a green screen and a great creative space for our client workshops, all conveniently located in Brisbane’s CBD.

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

Business and marketing consultant

Brisbane, Queensland, Australia

Product Strategy & DevelopmentThe main aim of this project was to re-design product creation and curation aimed at creating a more exciting and compelling product offering for Flight Centre Brand. Beginning by defining what is an “irresistible” product for Flight Centre Brand customers. Then proceeding to test various forms of this product in the market, segmented to customer profiles, designing an end-to-end process of curation and delivery that is sustainable, yielding greater customer engagement, better customer value, higher transaction values and better margins.Research document outlining current market opportunities,all procedures and various market segments with projections of volume and profit cases showing risk reward profiles.Creating brochures and mood boards to test concepts in-house and with focus groups and define product criteria before commencing various forms of digital A/B testing.Designed and initiated a digital program of continual product testing with measures of customer engagement, margin and transaction volumes. Using Agile product development techniques and scrum methodologies to gain feedback, new ideas and better processes across multiple product and marketing teams.

Brisbane, Australia

Marketing and Business Strategy - for all businesses.Companies engage external marketing and business development consulting firms because they have a need to-• Increase sales• Increase margin• Expand into new marketsIn todays world businesses are complicated, there are lots of moving parts, markets are changing more quickly than ever. Marketing Express delivers a clearly defined strategy that cuts above the competition, with easy to follow action plans and clear measurable outcomes.We believe that if it can't be measured then you shouldn't do it. Our strategies are usually setup with a 90 day action plan to ensure some quick wins combined with a longer time frame plan of activities to ensure you grow your business. Fundamental to these are easy to measure KPI's and accountability for ensuring the tasks are completed.We are extremely customer focused as they are the source of most income for businesses and we go to great lengths to ensure that the customer needs are being met. Customer journey mapping with an integrated segmentation, targeting and positioning model built on customer data and understanding is a corner stone of our marketing strategy.We work with digital marketing specialist, video and content creators, event sales experts and data analysts to deliver the full marketing service.

South Brisbane, Queensland, Australia

Atria Student Living is a Goldman Sachs/ Blues Sky joint venture and is a major provider of purpose built student accommodation in Australia.The initial work entailed a complete rebranding of Atira to align better with our target market. This required a completely new website delivered within 6 weeks ( to meet the years major intake of students period) and all new marketing collateral This was achieved with significant increases in key metrics within 2 months.Responsible for the daily operations of all digital and traditional marketing, working closely with the sales team to deliver quality leads and conversions.Daily tracking, weekly reporting and analysis of all key metrics with constant testing and refining of copy, images and video.

Brisbane, Australia

Traditional Old Style Hawaiian Massage training, workshops and retreats.Marketing, website design, content creation, sales and course facilitation.

Brisbane, Australia

The Main objectives of the project entailed-Travel Shopping Of The Future, the Reinvention of the whole travel shopping experience, combining in store and digital product and pricing in a seamless uniform distribution. Designing the logic and building a product platform to deliver a vastly expanded product range that was automated with direct supplier feeds and was searchable by multiple criteria’s.Eliminating repetition and streamlining the whole process of the customer journey of purchasing travel products within the Flight Centre retail group.The main goal was to significantly increase Flight Centre Travel Group’s margin by increasing the speed of the sales process and being able to offer significantly more higher value product.Successful Roll out of The Innovation Market Place- where innovation ideas can quickly be assessed and allocated resources with minimal time and paperwork. Quick to measure prototyping style innovation with a system to scale up to project level and onto business level.

Management and strategy for Flight Centres Global Distribution systems. Most significant was the GDS (Global Distribution System) RFP tender and the follow up to operationalise this. This was an 11 month process.The tender resulted in an over 50% gain in dollar contract revenue value (off an already large base) plus significant additions of technology and systems. The initial immplementation strategy and overseeing of all major stakeholders was an ongoing part of this remit.Another highlight was the conceptulisation and operationalisation of a Global Air ticket buying team that became the most productive team in Flight Centre Ltd. This took advantage of airline ticket arbitrage based on variances of regional airline pricing policies.Refined systems to reduce booking times by retail consultants by 15%Introduced overarching global product contracts for the Flight Centre Group

Brisbane, Australia

Fcm is Flight Centre's Global travel management division working with over 50 licencee's around the world delivering travel solutions to large global companies.The role required developing products and contracting with suppliers to enhance Fcm's offering to clients and attract more licensees to the network. Retaining licensees and entities within the Flight Centre group training and best practices for the best use of products to enhance sales. Contributing to the overall strategic direction of Fcm as a Global SWOT team member.Some of these initiatives were-The successful contracting, role out of and licencing of the Amadeus online booking engine across the Fcm network.The implementation of Global Fares (the cross country buying and selling of airline tickets to increase margin) across the network.Negotiated an overarching GDS deal over and above each agency deal.

Brisbane

Management and strategy of all aspects of product creation; distribution; contract negotiation; account management and fulfilment for Australia. Our team achieved 60% , 70% , 65% and 70% increase in profit yoy respectively growing quickly to account for 1/3 rd of flight centres profits. These large increases were achieved mainly through -employing the right people for the right job-developing a portfolio style of managing contracts and investing in a greater understanding of our suppliers.-Market research at the micro and macro level for better product development initiatives-innovative product development processesPart of the Flight Centre Retail Product Executive Team-Responsible for the strategic direction of all retail product for Australia and the successful execution of outcomes.The role also entailed -Developing better tracking systems for monitoring airline contracts and targets.Developing and enhanced fares database for easier search and display.Developing more informative and predictive reporting for the Flight Centre Executive team.

Brisbane, Australia

Responsible for retail product for QLD-Distribution-retail consultant training-Distribution of product-Best Product for Markting -state based travel industry relationship management-Product expert for retail problem solving

Bachelor’S Degree, Biochemistry And Biotechnology

Diploma, Psychosomatic Therapy

Bachelor Of Science - Bs, Biochemistry And Molecular Biology