Scott Wright Email & Phone Number

We are a specialized firm focused on accelerating growth for personal injury, probate, and immigration law practices. Our expert team of Law Firm CMOs, our proven approach, and leading-edge digital marketing implementation transform law firm marketing functions, resulting in powerful brand differentiation, accelerated lead and case generation, and the foundational capability to sustain ongoing growth.

We’re an experienced team of Fractional Chief Marketing Officers helping small to medium-sized businesses across a variety of industries accelerate growth through the application of a proven approach that transforms their marketing function into a growth engine.Contact me for a free marketing assessment. We'll discuss your business, identify potential gaps, and define the things that may be standing in the way of growth.

Unlocking growth for brands and businesses dealing with the new challenges of a changing landscape. Defining a more powerful vision of the future and building simple actionable strategies to accelerate growth and sustain it. Identifying key insights that lead to a profitable future through brand optimization, integrated marketing, lead generation, digital capabilities, product portfolios, and more.https://wgsaccelerator.com/

Houston, Tx, Us

Chief Outsiders is a national fractional CMO and CSO consulting firm with over 120 seasoned and battle-tested Chief Marketing Officers and Chief Sales Officers, many with immediate availability. We have worked with over 1,850 B2B and B2C companies across more than 70 industry verticals. We have the experience to help businesses quickly define a path to accelerate growth. We work alongside CEOs as a member of the leadership team to develop strategies, build organization and technical capabilities, and execute marketing and sales to create growth engines. The result is a new growth trajectory and the capacity and capability to deliver that growth ongoing, with or without our help. We also have a successful track record with 220+ PE firms supporting the entire life cycle of portcos: Pre-acquisition evaluation, post-acquisition ramp-up, growth acceleration for stalled portcos, and pre-exit strategy and execution.Industry experience spans B2C, B2B, and B2B2C across CONSUMER GOODS AND SERVICES, AUTOMOTIVE PRODUCTS AND SERVICES, PROFESSIONAL SERVICES, FINANCIAL SERVICES, INSURANCE, HEALTH CARE, RETAIL, AND INDUSTRIAL.

Houston, Tx, Us

Chief Outsiders is one of the fastest-growing strategic management consulting firms in the United States. Chief Outsiders provides best in class business practices from top companies to mid-sized and growth-oriented businesses on a part-time or fractional basis. All consultants have been CMOS of leading organizations and are proven, action-oriented leaders.

Marietta, Ohio, Us

Responsible for strategic brand positioning and implementation of business growth strategies across a diverse multi-million dollar portfolio of businesses, including high tech industrial equipment, property management, construction, entertainment and hospitality, marketing and advertising services, and a number of other B2B and B2C businesses. Led the creation of brand strategies to differentiate these brands in their categories vs. competition, and led delivery of new brand positioning and effective lead generation to accelerate business growth.The Alliance Industries business portfolio includes:Terra Sonic International™, High Tech Sonic Drilling EquipmentHi-Vac™ Corporation, High Tech Industrial Vacuum and Excavation EquipmentMole•Master™, Silo Cleaning Services and EquipmentPromanco, Property Management and ConstructionClayman & Associates, Marketing and AdvertisingSignality, Signs and GraphicsAardvark, Telecommunications and SecurityBig Hometown MotorsportsThe Galley Restaurant, an Exceptional Dining ExperienceThe Adelphia Music Hall, the MOV's Destination for Live MusicThe Hackett Hotel, a Boutique Hotel Experience in Historic MariettaMarietta Office Supply / Parkersburg Office Supply

Marietta, Ohio, Us

Responsible for strategic direction, P&L, client acquisition and development, and creative product for a full-service creative and strategic marketing agency that serves clients in the Midwest and Mid-Atlantic regions of the U.S. Led the accelerated growth of agency capability and scale. Partnered strategically with diverse clients across industrial, hospitality, healthcare, consumer goods, and retail sectors to differentiate brands and delight customers in an ever-changing, crowded marketplace.

Phoenix, Arizona, Us

Providing Chief Marketing Officer leadership on a fractional basis in all areas of brand building, integrated marketing strategy, and digital capabilities. ExecHQ™ is an advisory firm of 100+ executive C-Suite advisors (e.g. CFO, COO, CMO, CEO, etc.) delivering solutions to complex business problems for CEOs, business owners, PE firms, and VC firms on a fractional basis.ExecHQ® provides the as-needed services of executive-level human capital required for the way healthy companies are run today. Our team of over 100 highly-experienced experts are available on an as-needed basis to immediately impact strategic initiatives and generate results at a fraction of the cost of full-time executives. What’s your challenge?

Urbandale, Ia, Us

Brokers International is one of the nation’s largest and longest standing insurance marketing organizations. Responsible for company and brand strategic positioning, and enabling profitable growth of an extensive downline of agencies, independent agents, and advisors. Established and executed against a 3 year growth strategy focused on doubling the business. Accelerated growth with the redesigned and relaunched of the corporate brand positioning against the challenges of a changing landscape. Created clear competitive differentiation and accelerated growth through a new brand execution across a new website and social media spaces. Targeted sales efforts with a comprehensive customer segmentation, new collateral, and training.Designed and launched a new brand, “Retirement Well Spent," that educates consumers on retirement planning, connects them with a local professional who can help them, and serves as a lead conversion engine. Implemented a sophisticated digital marketing infrastructure from the ground up and built a high performing marketing organization now functioning as a full in-house agency.

Lexington, Kentucky, Us

Led the Global Enterprise through a multi-million dollar digital transformation to leap ahead of competition and accelerate growth through delivery of breakthrough customer and consumer experience and improved efficiency of internal operations. This included defining, aligning, and delivering a 3 year digital roadmap and directing a 160+ team of consultants and employees through business requirements, design, build, and launch of 15 key digital capabilities and platforms. Digital capabilities range from foundational (content, identity access, analytics, etc.) to those that directly engage the customer and consumer (customer portal, CRM, eCommerce, customer service, etc.). As part of this transformation, I built a high performing digital organization from the ground up and implemented a new company operating model.

Lexington, Kentucky, Us

Led business and marketing strategy, and P&L for Valvoline’s Installers Channel business that sells and distributes lubricants and automotive products to over 12,000 installer locations. Redesigned and implemented a new commercial and marketing strategy to accelerate growth against a changing competitive landscape.Built a high performing marketing organization from the ground up to deliver the strategies and execution, and to sustain the new growth over time.

Brook Green, London, Gb

Led development of growth strategies with Fortune 500 CPG and beverage clients through the leverage of dunnhumby’s massive and granular data base and expert team of data scientists. Solutions included brand architecture, brand and product portfolios, category engagement models, shelving strategies, consumer/shopper insights, shopper marketing, category management, co-merchandising, and ethnic strategies. Implemented a new corporate process to more effectively engage clients on their key business strategies.

Foster City, California, Us

Led US marketing strategy and execution for the Visa Signature brand and Visa Cross Border business. Led development and implementation of a new marketing strategy for the Visa Signature brand against a changing competitive landscape and delivered competitive differentiation of the brand, accelerated growth, and a dramatic increase in marketing ROI. Digital and social media success led to an overall corporate Visa strategy and execution “blueprint”. Developed and implemented a new targeted cross border strategy to accelerate revenue from ATM’s located within profitable international travel corridors. Directed an extensive global consumer segmentation establishing a new product platform strategy and card feature architecture focused on enabling breakthrough consumer engagement and differentiation versus competition.

Cincinnati, Ohio, Us

Led global brand, product, and marketing strategy, and P&L for Global Old Spice and Gillette Emerging Markets brands totaling more than $1.2 B in global retail sales. Redesigned and relaunched the Global Old Spice brand to effectively engage young guys and deliver accelerated growth against a dramatically changing competitive landscape. Delivered a new brand vision, purpose, equity, product portfolio and architecture, packaging, website, social media execution, and Cannes Grand Prix winning advertising. Followed the launch with the first product collections launches in the US and drove the brand relaunch around the globe. Delivered a strategy for sustained growth through development and alignment of a 5 year pipeline of product initiatives, geographic expansion, and entry into adjacent categories.

Cincinnati, Ohio, Us

Led global brand strategy, marketing campaigns, product portfolio, and P&L for global therapeutic shampoos and conditioners, naturals, hair treatments, and styling hybrid product lines totaling ~$2 B in sales. Renewed the global brand strategy to refocus the brand in all regions on core ownable equities and category leading innovation that would differentiate and accelerate growth. Implemented a global rapid launch process to accelerate global role out of key product initiatives. Designed, developed, and launched Pantene Nature Fusions, a global performance naturals line of products and hair treatments.

Cincinnati, Ohio, Us

Led regional brand strategy, marketing campaigns, product portfolio, and P&L for $500 MM Pantene Pro-V product lines across the CEEMEA region (Central & Eastern Europe and the Middle East). Consolidated brand management from 14 local marketing organizations covering 114 countries into one effective regional model. Designed, developed and executed the first total brand re-stage in 5 years, including a new brand advertising campaign, and launched seven very successful product initiatives that dramatically accelerated growth across the region.

Cincinnati, Ohio, Us

Led marketing campaign, product positioning, and overall financial delivery (NOS, gross margin, profit) for new product launches supporting the $750 MM North America Crest toothpaste business. Designed, developed, and launched Crest Whitening Expressions, the largest Crest initiative in 20 years. Led one of the most successful brand package changes in P&G history (current “Blue Starburst” design), and led design and positioning of Crest Pro-Health toothpaste product lines (“Protects against the 7 signs dentists check most”.)

Cincinnati, Ohio, Us

Led cross functional teams to design, build, and start-up new manufacturing systems supporting numerous new product launches in the health care category.