Created and launched Australia's first direct to consumer (DTC) kids prescription eyewear brand.Key responsibilities included GTM strategy, SaaS implementation, procurement, finance, insurance, logistics and health funds accreditation.Implemented wholesale strategy to the Australian independent optical retail channel.Frames = Food :: rolled out community partnership with Eat Up Australia, supporting the 1 in 8 Aussie kids going to school without any food.

Exporting Australian Made to the 🌏✅ Organic Kelp ✅ Natural Pet Food and Treats

Responsible for the growth of the Specialty Channel across Retail, E-Comm, Rural and Wholesale. Cross functional team member working with Marketing, Factories, Finance and SLT.National Accounts inc. PetStock, Best Friends, Pet Circle, My Pet Warehouse, AIRR (Supplier of the Year 2019), Landmark, Indepet and Just For Pets.Developed + launched new rural brand; Stockman & Paddock securing 250 distribution points within 6 months. Lead the roll out of social giveback campaign "Outback Giveback" donating stockfeed to farmers in need.

Sales Director of Ivory Coat Companion Goods. Manufacturer of natural Australian made companion animal products.Grew revenue from $1M to $10M+ in 18 months for successful sale to Real Pet Food Co. (Quadrant P.E) and retail distribution points from from 200 > 1400 in the same period.Awards;- BRW fast starters (2016)- NSW Business Chamber : Excellence in Small Business (2016)

Manage key accounts across various channels, both locally & internationally. Implement, manage and review sales targets. Develop & monitor national sales strategies. Work closely with a wide range of clients (pet specialty/agri-rural & grocery) & assist them with their private label needs, offering turnkey solutions (formulation/specification > supply chain/distribution). Extensive knowledge around supply chain & logistics (road/rail/sea).