Scott Bahr Email & Phone Number

Extensive qualitative and quantitative research experience in a variety of research applications such as customer relationship management (loyalty, retention, acquisition), consumer decision-making, product development, product testing, branding, advertising development and effectiveness, image/awareness and public policy. Particular expertise applying a wide range of methodological, statistical, modeling, and forecasting techniques including advanced research designs, decision-making paradigms and predictive modeling.Specialties: Extensive background in research methodology with a broad spectrum of industry experience including over 20 years in the Outdoor Hospitality sector. I have worked extensively in Advertising & Marketing Communications, Business Services, Gaming, Healthcare, Indoor/Outdoor Hospitality, Insurance, Municipalities and Government, Non-profit Organizations, Outdoor Recreation, Public Opinion, Public Utilities, Food & Dining, Retail and Consumer Products, and Technology.

Listed skills include Market Research, Marketing Research, Quantitative Research, Marketing Strategy, and 14 others.

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  Western Michigan University