Scott Baylor, Mba Email & Phone Number

Sycamore, IL, US

Columbus, Ohio, United States

Sycamore, Illinois, United States

Sycamore, Illinois, United States

Oregon, IL

Responsible for planning, launching, and managing the digital product lines throughout their entire life cycle. Prioritize and direct activities by their potential to support the company goal of being the market leader in weather, temperature and time in consumer markets. Provide creativity with financial and process discipline. Emphasis is on SKU.

Itasca, IL

• Functioning as a Channel Marketing Manager for Walmart (US & Canada), which is a $30M portfolio of products across two departments. Working cross-functionally, we landed 11 new SKUs in fall of 2013 resulting in.
• Initiated a field-marketing program for T-Mobile stores that is currently underway with the objective of improving our relationship and market positioning against the leading competitor.

Delavan, WI.

• Managed $130M customer portfolio including The Home Depot, Lowes, Menards, Tractor Supply Company and Sears spanning across North America. Responsible for net sales, direct contribution margin, marketing budget.
• Strategically led a $1M platform rollout for Tractor Supply Company after retaining 100% of the pump business in 2011, increasing direct contribution margin by 6%. Managed the project cross-functionally.
• Established & maintained competitive landscapes for the retail team, highlighting competitive advantages and identifying product placement opportunities when compared with POS reports. Easily updated, this tool is used.
• Commercialized new products within the retail channel by strategically leading the development of packaging, collateral, advertising, launch kit materials and conducting webinar presentations for the sales team. In.
• Created a media rich PK training program for all product categories that educated floor associates on our products, allowing them to serve their customers needs, resulting in a pleasurable shopping and installation.
• Directed the Flotec brand nationally across multiple mediums including social media, Internet, packaging, point-of-purchase, collateral and advertising.

Chicago, IL

• Pentair Water Division
• Supervised the re-launch of the Water Ace brand that was sold at Lowe’s by strategizing product assortment, new product introductions, competitive reviews, and step-up communication. Managed and supervised the new.
• Strengthened business partnerships by demonstrating Marketing Support’s ability to market plumbing products to professional plumbing wholesalers and contractors resulting in business growth and catapulting the account.
• Re-positioned the DieHard brand and introduced it to a new generation by updating the brand logo, packaging and merchandising for a wide variety of products including automotive, marine, power sports, lawn & tractor.

Chicago, IL

• Midas International Corporation
• Assisted in the launch of a successful campaign by participating in pre- and post- wave research, creative brief writing, managing timelines and leading brainstorming sessions. Same store sales have met client’s.
• Supervised test marketing initiatives by participating in strategic meetings which involved reporting local market information, evaluating creative needs, tactical decision making, managing local market budgets and.
• Supervised business partners in producing and presenting a comprehensive competitive review of the aftermarket auto service category that included strategic analysis, creative overview, media spending, and local.

• Murray Incorporated
• Orchestrated a new business pitch that won the agency 100% of Murray’s marketing budget including Murray Select for Home Depot in 2003. The agency gained additional responsibility in launching new products and services.
• Assisted in the national rollout of Stanley lawnmowers for Wal-Mart in 2001. Included pre- and post- wave research, brand positioning, packaging, merchandising and advertising support. Exceeded Wal-Mart’s and Murray’s.
• Strategically developed, produced, and executed six limited time offer promotions for Shoney’s Inc. which included television, radio, outdoor, FSI, and in-store point-of-purchase. Each promotion involved partnerships.
• Developed and strengthened relationships with Shoney’s franchisees with each promotion by providing alternatives and acquiring buy-in approval for each promotion. This ultimately increased agency revenue and aided in.

Master Of Business Administration - Mba, 4.0

Graduated from Northern Illinois University's Online MBA program with a 4.0 GPA.

Bs, Kelly School Of Business, Indiana University, Marketing & Finance (Double Major)

Education record