Scott Baylor, Mba Email and Phone Number
Sycamore, IL, US
Scott Baylor, Mba's Location
Sycamore, Illinois, United States, United States
Scott Baylor, Mba's Contact Details
Scott Baylor, Mba work email
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Scott Baylor, Mba personal email
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Scott Baylor, Mba phone numbers
About Scott Baylor, Mba
Over 20-year marketing professional with strong record for building brands globally. Offer strong project management skills along with strategic leadership, organizational, interpersonal and team building skills necessary to grow business. • Strategic Planning • P & L / Budgeting • Brand Management• Project Management• Advertising / Promotions • Market Share / S.W.O.T. Analysis• Retail Packaging / Merchandising • Training Seminars• New Product Launch Kits
Scott Baylor, Mba's Current Company Details
Scott Baylor, Mba Work Experience Details
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Director Of Product ManagementGardner Inc.Sycamore, Il, Us
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Director Of Product ManagementGardner Inc. Apr 2023 - PresentColumbus, Ohio, United States -
Product ManagerIdeal Industries, Inc Jun 2022 - Apr 2023Sycamore, Illinois, United States -
Senior Global Product ManagerOregon Tool Aug 2019 - Jun 2022Sycamore, Illinois, United States -
Product Line ManagerOregon Tool Apr 2015 - Aug 2019Oregon, Il
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Digital Product ManagerPrimex Family Of Companies Dec 2013 - Jan 2015Responsible for planning, launching, and managing the digital product lines throughout their entire life cycle. Prioritize and direct activities by their potential to support the company goal of being the market leader in weather, temperature and time in consumer markets. Provide creativity with financial and process discipline. Emphasis is on SKU productivity, which includes cost reduction designs, channel differentiation and merchandising. -
Associate Marketing ManagerFellowes Apr 2013 - Dec 2013Itasca, Il• Functioning as a Channel Marketing Manager for Walmart (US & Canada), which is a $30M portfolio of products across two departments. Working cross-functionally, we landed 11 new SKUs in fall of 2013 resulting in approximately $700K in incremental business. • Initiated a field-marketing program for T-Mobile stores that is currently underway with the objective of improving our relationship and market positioning against the leading competitor. -
Retail Channel Marketing ManagerPentair Inc. Nov 2010 - Jan 2013Delavan, Wi.• Managed $130M customer portfolio including The Home Depot, Lowes, Menards, Tractor Supply Company and Sears spanning across North America. Responsible for net sales, direct contribution margin, marketing budget, merchandising management, fill rate and loss sales performance. • Strategically led a $1M platform rollout for Tractor Supply Company after retaining 100% of the pump business in 2011, increasing direct contribution margin by 6%. Managed the project cross-functionally, commercializing 35 new SKUs within six months. Executed best-in-class packaging and POP within customer guidelines resulting in the best pump set in the retail channel, specifically for Tractor Supply Company’s key target audience and demographics. Exceeded net sales expectations in 2012, surpassed direct contribution margin targets by 1%, achieved a 98% fill rate and was nominated for vendor of the year.• Established & maintained competitive landscapes for the retail team, highlighting competitive advantages and identifying product placement opportunities when compared with POS reports. Easily updated, this tool is used in preparing for line reviews giving Pentair Inc. an edge over the competition.• Commercialized new products within the retail channel by strategically leading the development of packaging, collateral, advertising, launch kit materials and conducting webinar presentations for the sales team. In addition, channel managers participated all steps of the NPD process facilitating communication cross-functionally; resulting in products that meet market needs and financial targets.• Created a media rich PK training program for all product categories that educated floor associates on our products, allowing them to serve their customers needs, resulting in a pleasurable shopping and installation experience.• Directed the Flotec brand nationally across multiple mediums including social media, Internet, packaging, point-of-purchase, collateral and advertising. -
Senior Account ManagerMarketing Support, Inc. (Msi) Jan 2005 - Nov 2010Chicago, IlPentair Water Division• Supervised the re-launch of the Water Ace brand that was sold at Lowe’s by strategizing product assortment, new product introductions, competitive reviews, and step-up communication. Managed and supervised the new package design and merchandising materials resulting in additional distribution centers with Lowe’s while keeping rollout costs within 2% of the proposed multi-million dollar budget. • Strengthened business partnerships by demonstrating Marketing Support’s ability to market plumbing products to professional plumbing wholesalers and contractors resulting in business growth and catapulting the account to one of the top five accounts at MSI in 2006 and 2007Sears DieHard• Re-positioned the DieHard brand and introduced it to a new generation by updating the brand logo, packaging and merchandising for a wide variety of products including automotive, marine, power sports, lawn & tractor, booster cables, and portable power. Efforts benefited Sears by being able to pitch the brand to other retail chains outside the Sears / K-Mart environment.Supervised and managed other global clients including: American Standard, Eljer, United States Gypsum, Pep Boys, Rapid Reel, and Carlton Saw Chains. -
ProducerParkview Christian Church 2007 - 2010
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Account ExecutiveDdb Chicago Sep 2003 - Dec 2004Chicago, IlMidas International Corporation• Assisted in the launch of a successful campaign by participating in pre- and post- wave research, creative brief writing, managing timelines and leading brainstorming sessions. Same store sales have met client’s projections with an overall sales goal of 4% nationwide with double digit growth in select regions throughout the country.• Supervised test marketing initiatives by participating in strategic meetings which involved reporting local market information, evaluating creative needs, tactical decision making, managing local market budgets and test results.• Supervised business partners in producing and presenting a comprehensive competitive review of the aftermarket auto service category that included strategic analysis, creative overview, media spending, and local marketing efforts of our key competitors. This review assisted creative decision making by choosing local market test locations, selecting promotional offers and price points.
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Account ManagerDoe Anderson 1999 - 2003Murray Incorporated• Orchestrated a new business pitch that won the agency 100% of Murray’s marketing budget including Murray Select for Home Depot in 2003. The agency gained additional responsibility in launching new products and services in 2003 and 2004. The billings for 2003 and 2004 were between two and four million dollars in additional revenue. • Assisted in the national rollout of Stanley lawnmowers for Wal-Mart in 2001. Included pre- and post- wave research, brand positioning, packaging, merchandising and advertising support. Exceeded Wal-Mart’s and Murray’s sales projections and solidified Stanley’s presence in the lawn & garden category. Shoney’s Incorporated• Strategically developed, produced, and executed six limited time offer promotions for Shoney’s Inc. which included television, radio, outdoor, FSI, and in-store point-of-purchase. Each promotion involved partnerships with Coca-Cola, the Pork Board and the Bristol Motor Speedway. Results included a 2% increase in same store sales, aided troubled markets including Myrtle Beach and Panama City, as well as exceeded the agency’s income projections by 10%. • Developed and strengthened relationships with Shoney’s franchisees with each promotion by providing alternatives and acquiring buy-in approval for each promotion. This ultimately increased agency revenue and aided in the development of new financial agreements between Shoney’s Corporate and the franchisee community, along with obtaining a buy-in on the new 2003 marketing campaign.
Scott Baylor, Mba Skills
Advertising
Integrated Marketing
Marketing
Competitive Analysis
Brand Management
Strategy
Brand Development
Crm
Marketing Strategy
Marketing Communications
Direct Marketing
Creative Direction
Social Media
Market Research
Retail
Management
Account Management
Digital Marketing
Strategic Planning
Merchandising
Product Development
Interactive Marketing
Creative Strategy
Online Advertising
Copywriting
Social Media Marketing
Direct Mail
B2b
Multi Channel Marketing
Public Relations
Scott Baylor, Mba Education Details
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Marketing & Finance (Double Major) -
Floyd Central High School
Frequently Asked Questions about Scott Baylor, Mba
What company does Scott Baylor, Mba work for?
Scott Baylor, Mba works for Gardner Inc.
What is Scott Baylor, Mba's role at the current company?
Scott Baylor, Mba's current role is Director of Product Management.
What is Scott Baylor, Mba's email address?
Scott Baylor, Mba's email address is sc****@****unt.com
What is Scott Baylor, Mba's direct phone number?
Scott Baylor, Mba's direct phone number is +181550*****
What schools did Scott Baylor, Mba attend?
Scott Baylor, Mba attended Northern Illinois University, Indiana University, Floyd Central High School.
What skills is Scott Baylor, Mba known for?
Scott Baylor, Mba has skills like Advertising, Integrated Marketing, Marketing, Competitive Analysis, Brand Management, Strategy, Brand Development, Crm, Marketing Strategy, Marketing Communications, Direct Marketing, Creative Direction.
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