Scott Abel Email & Phone Number

Rochester, Ny, Us

Heretto is a cloud-based content operations platform that enables users to create, manage, and publish content efficiently and effectively and deliver it wherever it's needed. The company currently supports product information teams around the globe, with expertise helping software-as-a-service firms, medical information providers, medical device makers, and financial and insurance companies (amongst others) deliver increasingly individualized product information experiences at scale.

Owner of The Content Wrangler, a popular online resource for those interested in learning about content management related news, events, training and more. The Content Wrangler also offers social media, marketing, and content management consulting services for information technology companies including consulting firms, software and hardware manufacturers, and other high tech organizations.

I manage all aspects of Information Development World, the only conference dedicated to helping organizations rethink the way they create, manage, and deliver content experiences. It's the conference for technical, marketing, and product information developers; folks whose job it is to create exceptional customer experiences with content.Attendees from every conceivable industry sector convened to learn from more than 100 of the world's best and brightest content strategists, content marketers, information architects, community managers, experience designers, data scientists, translators, taxonomists, usability pros, content engineers, technical writers, medical writers, editors, indexers, videographers, storytellers, neuroscientists, mindfulness experts, information scientists, and more.In organizations where content is valued as a business asset — and where customer experience is more than just lip service — the people that create customer-facing content work together. They collaborate to ensure that every interaction a customer has with the brand, across every touch point, is consistent. They break down silos between departments that prevent collaboration. Old approaches are discarded. Collaboration becomes the norm. And, they rethink the way they work. Every effort is laser-focused on efficiently producing content that delivers an exceptional customer experience.Information Development World is the only event dedicated to helping content professionals create exceptional customer experiences with content; experiences that differentiate your brand from the competition.www.informationdevelopmentworld.com

As director of the San Francisco Content Strategy/Content Marketing Pros Meetup, I lead monthly lunch-n-learn sessions at San Francisco-area brands including: IBM, AUTODESK, SalesForce and TINT. THe meetup provides advice and education to content professionals in content-heavy organizations seeking to adopt the tools, technologies, and techniques needed to effectively connect the right content to the right prospects and customers. Local meetups feature amazingly valuable presentations by experienced content strategy, content engineering, content management, content marketing, and translation and localization professionals from around the globe.

Content Strategy Applied conference features case studies, best practices, and lessons learned from content strategy practitioners working in the trenches. The conference includes sessions on how content teams deploy various content strategy methods, approaches, standards, tools or technologies. The event features evidence-based case studies, presentations on hot content technology topics, how-to sessions, and stories about failure and success.

Dover, Delaware, Us

I'm worked with ExO Lever to start a movement designed to teach organizations how to unlock purpose-driven abundance by adopting an exponential approach to growth. ExO Lever is building a community, a framework, and a set of automated tools designed to teach a new generation of leaders how to create a new breed of organization that leverages exponential technologies to address humanity’s grand challenges.

Medford, Nj, Us

Author, "Flexing Your Content"​ -- monthly EContent magazine column that explores how organizations can get the most bang for their content production buck. Column covers topics of importance to organizations that value content as a business asset, worthy of being managed efficiently and effectively.http://www.econtentmag.com/Authors/4218-Scott-Abel.htm

Toronto, On, Ca

Responsible for designing and implementing social media marketing strategy for content management consultancy aimed at various vertical markets (life sciences/medical devices/pharmaceutical/high tech). Duties include content creation (presentations, proposals, white papers, articles, posts to blogs and social networks), conducting viral marketing campaigns aimed at publicizing the company and its services and positioning the firm as an expert in the market. Responsible for aggregating content from various authors, managing publication schedules, editing and publication of final content. Implement strategic competitive analysis of other firms in the same vertical market. Coordinate article placements in various industry and trade publications, web sites, email newsletters.

Toronto, On, Ca

Whether you sell books, software, or pharmaceuticals — if you produce or distribute large volumes of content, you’re a publisher — and are faced with how to provide your customers the content they need, when they need it, in their language, and on their preferred device.eBooks are an ideal solution. But when it comes to publishing eBooks, there’s no prescribed format for success. Most traditional publishers aren’t good role models because they still employ print production processes that were never intended to tackle today’s electronic challenges.If you’re considering a foray into eBook or app production, you'll want to read "eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime, on Any Device", by digital publishing maven Ann Rockley and eBook production master Charles Cooper. Interested? Send email to moreinfo AT rockley dot com.

Garden City, Idaho, Us

To build awareness of the fact that language and translation are vital to increasing access to knowledge. Translators without Borders uses language to increase the access to knowledge. To achieve this goal, we need to build awareness among non-profit organizations and the general public of the importance of translation in communicating more effectively with the beneficiaries of humanitarian aid. Lern more: http://translatorswithoutborders.org/Awareness-Committee

Columnist covering content strategy and related disciplines.

Co-organizer and host of Content Strategy Workshops, inspired by Content Strategy Applied EU. Role includes all aspects of organizing and implementing the event.

Guest lecturer in the School of Information.

Co-founder and program manager of Intelligent Content Conference, an annual gathering of the best and brightest content professionals on the planet. People who know the secrets (and are willing to share them). People who value content as a business asset. People who have made it their life's work to develop repeatable, systematic approaches to producing amazingly effective content. Content that is produced in the most efficient way possible. Content that leverages the power of math and science. Content that is informed by the wisdom and creative genius of content marketers, content strategists, technical communicators, customer experience advocates, support personnel, software developers, information architects, data scientists, change managers, process engineers, translators, localizers, and accessibility evangelists. Content that works for both the organization that creates it and for the audience for which it was created. Learn more: http://www.intelligentcontentconference.com

Editorial manager for the primary source of information on the web about dynamic publishing and related topics. Role includes content creation, content aggregation, content curation, editing, and managing the publication schedule. Also involved in setting the strategic direction for the future development of the site.

Responsible for developing the theme, selecting roster of presenters, selling sponsorship packages, and marketing Web Content Conferences.Additional duties include: overseeing website and printed program development, coordinating advertising efforts, and implementing pre- and post- email marketing campaigns.

Assist Executive Director and individual Board of Directors in implementing project plans, coordinating marketing and public relations activities, accomplishing tasks, and setting strategic vision for the organization. Horse Rescue Relief exists to raise funds on behalf of not-for-profit horse rescue agencies. It also aims to help coordinate public education efforts designed to both draw attention to the enormity of the problem, and to provide guidance on how individuals and organizations can help be part of the solution.The organization mobilizes resources to support the efforts of not-for-profit animal rescues by coordinating in-kind donations and organized volunteer services and labor. Horse Rescue Relief rescues horses and helps horse rescue facilities find homes for displaced and neglected horses. It also organizes volunteers, holds charity fundraising functions, and manages an in-kind gift network, including a "services for goods" barter program.Funds raised by Horse Rescue Relief activities will be used to provide goods and services directly to those qualifying organizations in need of help caring for and/or boarding the horses they rescue or foster.

Responsible for developing the theme, selecting roster of presenters, development of pre- and post-conference half-day workshops, selling exhibition/sponsorship packages, and marketing the Documentation and Training Conference Series: DocTrain West, May 6-9, 2008 (Vancouver, BC); DocTrain Life Sciences, June 23-26, 2008 (Indianapolis); and, DocTrain East, October 2008 (Boston).Additional duties include: overseeing website and printed program development, coordinating advertising efforts, and implementing pre- and post- email marketing campaigns. Also developed time-saving processes and procedures, automated existing manual tasks, and oversaw the single sourcing of content from the website into the printed program.

As a member of the company’s Advisory Board, Scott provides consultation on general company strategy, new business development, potential acquisitions and provides advice to the CEO and Board of Directors.

Fairfax, Virginia, Us

I maintained the community website, developed the content strategy, and automated much of the content publishing functions, including the curation of content from external sources.

Executive Director of international trade association, Content Management Professionals (CM Pros). www.cmpros.org

Serve as vice president of the organization and a board of directors member.

Responsible for promoting Content Management Professionals (CM Pros) and its events, activities, and members. Responsibilties include creating and distributing press releases, managing marketing materials, creating viral, cooperative, direct, and internet marketing strategies and implementing them with the assistance of volunteer staff.

Contract technical writing specialist and content management strategiest working on projects in the manfacturing, medical devices and life sciences industries.

Responsible for writing/editing content, creating marketing campaigns, providing conference organization and marketing services.

Bloomington, Illinois, Us

Responsible for designing and creating instructor-lead training presentations covering .NET, Java, and Object-Oriented Programming, software testing, test case design, and related content. Project goal: Teach State Farm software developers to follow established corporate procedures and industry best practices for testing web-based applications.Authored learning activities, learning objectives, quizzes and other materials for use by instructors and students. Additional responsibilities included: aggregating content from various authors, managing workflow, change/version control, scheduling, editing and preparation of final content for publication.

Portland, Or, Us

Responsible for adding metadata to existing Microsoft bCentral web content in order for a dynamic content engine to serve up personalized content to newsletter subscribers. Designed translation matrix database to assist Microsoft in translating relevant content for users who speak languages other than English. Marketing campaign aims to draw 1 million new subscribers to the Microsoft Business Solutions newsletter, serving small- to mid-size businesses around the globe.

Responsible for assisting the Global Marketing Team in strategizing new content management strategies, policies, procedures and guidelines necessary to accomplish a shortened time frame for getting documentation products to market. Challenged the status quo and fought for the introduction and inclusion of strategic writing, writing for reuse, single-source publishing. Built information product models for new writing templates in Adobe FrameMaker, responsible for knowledge transfer to others. Created updated documentation for two diabetes care software packages. Helped avoid duplication by creating reusable text objects, reducing translation effort and expense.

Indianapolis, Indiana, Us

Worked to establish pilot content management program designed to drastically reduce final Investigational New Drug Application preparation and publishing from 150 days to fewer than 30. Efforts estimated to save the company between $1 and $40 million per day, per product (once fully implemented). Assisted in radically rethinking/redesigning the company’s document creation and submission system using Extensible Markup Language (XML), single-sourcing, structured writing and related technologies. Worked as a change agent, evangelizing the importance of paradigm-shifting change, explaining the benefits verbally, in writing and through various in-person and web presentations. Acted as gatekeeper between external software vendors, consultants, integrators and the project team. Coordinated sales calls and presentations, educated vendors, etc.

Responsible for weekly creation, coordination, management and presentation of all written Web content, both technical and non-technical. Prepared customizable original content for use throughout the site, in personalized newsletters, white papers, training material, online help, advertising, and in both email and direct mail marketing pieces. Characterized all content (by adding metadata) to allow personalized delivery of dynamic content based on user-defined preferences.Developed, deployed, and managed style guide and content standards. Assured content met or exceeded such standards. Managed relationships with both existing and potential content providers, sponsors, Web conference presenters and users. Provided usability guidance to project team, site developers and management. Worked closely with Customer Support Team to improve Web content made available on extranet site. Transferred Web usability, structured writing, template design and navigational knowledge to existing staff.

Riverside, California, Us

Responsible for developing content for new product web site. Interviewed subject matter experts, wrote copy, edited text, specified fonts, backgrounds and navigational clues. Evangelized the importance of ease-of-use and adoption of defacto Internet usability standards. Provided usability guidance to Web project team. Recommended strategies designed to enhance customer relationship management efforts.

Acting manager of documentation department. Directed 17,000-page Microsoft Word-based documentation conversion to Adobe FrameMaker, Adobe Acrobat (PDF), HTML, and online help formats. Developed single-source FrameMaker templates allowing efficient conversion from FrameMaker to HTML, PDF and online help format. Reduced costs and significantly increased productivity. Integrated third-party productivity utilities designed to automate time-consuming procedures.