Scott Abel

Scott Abel Email and Phone Number

Content Strategy Evangelist | Co-Host of Coffee and Content | Host The Content Wrangler Webinar Series @ Heretto
Scott Abel's Location
Palm Springs, California, United States, United States
Scott Abel's Contact Details
About Scott Abel

Known as "The Content Wrangler," Scott Abel is a content strategist who helps companies improve the way they author, maintain, and deliver information to those who need it. He's co-author of "Intelligent Content: A Primer" and "The Language of Content Strategy" and creator of the Content Strategy Series of books from XML Press. In 2016, Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders. Scott hosts the most popular content-focused webinar show on BrightTALK, attracting tens of thousands of viewers annually. Scott co-produces several events including the annual Information Development World, Technical Documentation RoundUp, and Content Intelligence conferences.Scott is a popular presenter (and panel emcee) at content industry conferences including Intelligent Content Conference (an event he co-founded and later sold to Content Marketing Institute), Content Marketing World, Localization World (North America, Europe, Asia), Content Strategy Applied, Society for Technical Communication Summit and others. He's also a founding member of Content Management Professionals and the organizer of San Francisco Content Strategy Content Marketing Pros Meetup. He has served as a lecturer at the School of Information, University of California, Berkeley.His blog, TheContentWrangler.com, is a popular destination for communication pros seeking information about content management strategy and related topics. Scott’s social networking group on Linkedin, The Content Wrangler Community, is a global network of content professionals that attracts tens of thousands of members from around the world. He also has a large following on Facebook and Twitter.Scott is a frequent contributor to a variety of trade publications, including EContent magazine, where he writes a column called "Flexing Your Content" and Intercom Magazine, where he interviews the movers and shakers in the content space in a column called, "Meet the Change Agents."

Scott Abel's Current Company Details
Heretto

Heretto

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Content Strategy Evangelist | Co-Host of Coffee and Content | Host The Content Wrangler Webinar Series
Scott Abel Work Experience Details
  • Heretto
    Content Strategy Evangelist
    Heretto Feb 2023 - Present
    Rochester, Ny, Us
    Heretto is a cloud-based content operations platform that enables users to create, manage, and publish content efficiently and effectively and deliver it wherever it's needed. The company currently supports product information teams around the globe, with expertise helping software-as-a-service firms, medical information providers, medical device makers, and financial and insurance companies (amongst others) deliver increasingly individualized product information experiences at scale.
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  • The Content Wrangler
    President
    The Content Wrangler 2003 - Present
    Owner of The Content Wrangler, a popular online resource for those interested in learning about content management related news, events, training and more. The Content Wrangler also offers social media, marketing, and content management consulting services for information technology companies including consulting firms, software and hardware manufacturers, and other high tech organizations.
  • Information Development World
    Co-Founder | Program Manager | Organizer
    Information Development World 2014 - Present
    I manage all aspects of Information Development World, the only conference dedicated to helping organizations rethink the way they create, manage, and deliver content experiences. It's the conference for technical, marketing, and product information developers; folks whose job it is to create exceptional customer experiences with content.Attendees from every conceivable industry sector convened to learn from more than 100 of the world's best and brightest content strategists, content marketers, information architects, community managers, experience designers, data scientists, translators, taxonomists, usability pros, content engineers, technical writers, medical writers, editors, indexers, videographers, storytellers, neuroscientists, mindfulness experts, information scientists, and more.In organizations where content is valued as a business asset — and where customer experience is more than just lip service — the people that create customer-facing content work together. They collaborate to ensure that every interaction a customer has with the brand, across every touch point, is consistent. They break down silos between departments that prevent collaboration. Old approaches are discarded. Collaboration becomes the norm. And, they rethink the way they work. Every effort is laser-focused on efficiently producing content that delivers an exceptional customer experience.Information Development World is the only event dedicated to helping content professionals create exceptional customer experiences with content; experiences that differentiate your brand from the competition.www.informationdevelopmentworld.com
  • San Francisco Content Strategy Content Marketing Pros Meetup
    Director
    San Francisco Content Strategy Content Marketing Pros Meetup 2014 - Apr 2020
    As director of the San Francisco Content Strategy/Content Marketing Pros Meetup, I lead monthly lunch-n-learn sessions at San Francisco-area brands including: IBM, AUTODESK, SalesForce and TINT. THe meetup provides advice and education to content professionals in content-heavy organizations seeking to adopt the tools, technologies, and techniques needed to effectively connect the right content to the right prospects and customers. Local meetups feature amazingly valuable presentations by experienced content strategy, content engineering, content management, content marketing, and translation and localization professionals from around the globe.
  • Content Strategy Applied 2019
    Conference Program Manager
    Content Strategy Applied 2019 Jan 2019 - Jan 2020
    Content Strategy Applied conference features case studies, best practices, and lessons learned from content strategy practitioners working in the trenches. The conference includes sessions on how content teams deploy various content strategy methods, approaches, standards, tools or technologies. The event features evidence-based case studies, presentations on hot content technology topics, how-to sessions, and stories about failure and success.
  • Exo Lever
    Interim Director Of Content
    Exo Lever Sep 2018 - Nov 2018
    Dover, Delaware, Us
    I'm worked with ExO Lever to start a movement designed to teach organizations how to unlock purpose-driven abundance by adopting an exponential approach to growth. ExO Lever is building a community, a framework, and a set of automated tools designed to teach a new generation of leaders how to create a new breed of organization that leverages exponential technologies to address humanity’s grand challenges.
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  • Information Today, Inc.
    Columnist - Econtent Magazine
    Information Today, Inc. 2010 - Jul 2018
    Medford, Nj, Us
    Author, "Flexing Your Content"​ -- monthly EContent magazine column that explores how organizations can get the most bang for their content production buck. Column covers topics of importance to organizations that value content as a business asset, worthy of being managed efficiently and effectively.http://www.econtentmag.com/Authors/4218-Scott-Abel.htm
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  • The Rockley Group, Incorporated
    Content Marketing
    The Rockley Group, Incorporated Jan 2002 - Mar 2018
    Toronto, On, Ca
    Responsible for designing and implementing social media marketing strategy for content management consultancy aimed at various vertical markets (life sciences/medical devices/pharmaceutical/high tech). Duties include content creation (presentations, proposals, white papers, articles, posts to blogs and social networks), conducting viral marketing campaigns aimed at publicizing the company and its services and positioning the firm as an expert in the market. Responsible for aggregating content from various authors, managing publication schedules, editing and publication of final content. Implement strategic competitive analysis of other firms in the same vertical market. Coordinate article placements in various industry and trade publications, web sites, email newsletters.
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  • The Rockley Group, Incorporated
    Editor, Ebooks 101: Digital Content Strategy For Reaching Customers Anywhere, Anytime, On Any Device
    The Rockley Group, Incorporated Jan 2009 - Oct 2009
    Toronto, On, Ca
    Whether you sell books, software, or pharmaceuticals — if you produce or distribute large volumes of content, you’re a publisher — and are faced with how to provide your customers the content they need, when they need it, in their language, and on their preferred device.eBooks are an ideal solution. But when it comes to publishing eBooks, there’s no prescribed format for success. Most traditional publishers aren’t good role models because they still employ print production processes that were never intended to tackle today’s electronic challenges.If you’re considering a foray into eBook or app production, you'll want to read "eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime, on Any Device", by digital publishing maven Ann Rockley and eBook production master Charles Cooper. Interested? Send email to moreinfo AT rockley dot com.
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  • Translators Without Borders
    Awareness Committee
    Translators Without Borders Feb 2012 - Jan 2017
    Garden City, Idaho, Us
    To build awareness of the fact that language and translation are vital to increasing access to knowledge. Translators without Borders uses language to increase the access to knowledge. To achieve this goal, we need to build awareness among non-profit organizations and the general public of the importance of translation in communicating more effectively with the beneficiaries of humanitarian aid. Lern more: http://translatorswithoutborders.org/Awareness-Committee
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  • Intercom Magazine — The Magazine Of The Society For Technical Communication
    Columnist
    Intercom Magazine — The Magazine Of The Society For Technical Communication Jan 2012 - Nov 2016
    Columnist covering content strategy and related disciplines.
  • Content Strategy Workshops
    Co-Program Manager
    Content Strategy Workshops 2011 - Sep 2014
    Co-organizer and host of Content Strategy Workshops, inspired by Content Strategy Applied EU. Role includes all aspects of organizing and implementing the event.
  • University Of California, Berkeley, School Of Information
    Lecturer
    University Of California, Berkeley, School Of Information Aug 2013 - Jun 2014
    Guest lecturer in the School of Information.
  • Program Manager/Co-Organizer
    Intelligent Content Conferences
    Program Manager/Co-Organizer Feb 2009 - Jun 2014
    Co-founder and program manager of Intelligent Content Conference, an annual gathering of the best and brightest content professionals on the planet. People who know the secrets (and are willing to share them). People who value content as a business asset. People who have made it their life's work to develop repeatable, systematic approaches to producing amazingly effective content. Content that is produced in the most efficient way possible. Content that leverages the power of math and science. Content that is informed by the wisdom and creative genius of content marketers, content strategists, technical communicators, customer experience advocates, support personnel, software developers, information architects, data scientists, change managers, process engineers, translators, localizers, and accessibility evangelists. Content that works for both the organization that creates it and for the audience for which it was created. Learn more: http://www.intelligentcontentconference.com
  • The Dynamic Publisher
    Editor And Community Manager
    The Dynamic Publisher Jan 2012 - Aug 2012
    Editorial manager for the primary source of information on the web about dynamic publishing and related topics. Role includes content creation, content aggregation, content curation, editing, and managing the publication schedule. Also involved in setting the strategic direction for the future development of the site.
  • Duo Consulting
    Program Manager, Web Content Conferences
    Duo Consulting Feb 2007 - Jun 2011
    Responsible for developing the theme, selecting roster of presenters, selling sponsorship packages, and marketing Web Content Conferences.Additional duties include: overseeing website and printed program development, coordinating advertising efforts, and implementing pre- and post- email marketing campaigns.
  • Horse Rescue Relief, Inc.
    Vice President
    Horse Rescue Relief, Inc. Aug 2009 - Feb 2010
    Assist Executive Director and individual Board of Directors in implementing project plans, coordinating marketing and public relations activities, accomplishing tasks, and setting strategic vision for the organization. Horse Rescue Relief exists to raise funds on behalf of not-for-profit horse rescue agencies. It also aims to help coordinate public education efforts designed to both draw attention to the enormity of the problem, and to provide guidance on how individuals and organizations can help be part of the solution.The organization mobilizes resources to support the efforts of not-for-profit animal rescues by coordinating in-kind donations and organized volunteer services and labor. Horse Rescue Relief rescues horses and helps horse rescue facilities find homes for displaced and neglected horses. It also organizes volunteers, holds charity fundraising functions, and manages an in-kind gift network, including a "services for goods" barter program.Funds raised by Horse Rescue Relief activities will be used to provide goods and services directly to those qualifying organizations in need of help caring for and/or boarding the horses they rescue or foster.
  • Pubsnet
    Program Manager, Doctrain Conference Series (West, East, And Life Sciences)
    Pubsnet Nov 2006 - May 2009
    Responsible for developing the theme, selecting roster of presenters, development of pre- and post-conference half-day workshops, selling exhibition/sponsorship packages, and marketing the Documentation and Training Conference Series: DocTrain West, May 6-9, 2008 (Vancouver, BC); DocTrain Life Sciences, June 23-26, 2008 (Indianapolis); and, DocTrain East, October 2008 (Boston).Additional duties include: overseeing website and printed program development, coordinating advertising efforts, and implementing pre- and post- email marketing campaigns. Also developed time-saving processes and procedures, automated existing manual tasks, and oversaw the single sourcing of content from the website into the printed program.
  • Metacontext, Inc.
    Advisory Board Member
    Metacontext, Inc. Feb 2007 - Feb 2009
    As a member of the company’s Advisory Board, Scott provides consultation on general company strategy, new business development, potential acquisitions and provides advice to the CEO and Board of Directors.
  • Society For Technical Communication (Stc)
    Web Content Strategist, Indiana Stc
    Society For Technical Communication (Stc) 2006 - Oct 2008
    Fairfax, Virginia, Us
    I maintained the community website, developed the content strategy, and automated much of the content publishing functions, including the curation of content from external sources.
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  • Content Management Professionals
    Executive Director
    Content Management Professionals Feb 2007 - Nov 2007
    Executive Director of international trade association, Content Management Professionals (CM Pros). www.cmpros.org
  • Content Management Professionals
    Vice President
    Content Management Professionals Dec 2005 - Feb 2007
    Serve as vice president of the organization and a board of directors member.
  • Content Management Professionals
    Marketing Director
    Content Management Professionals Apr 2005 - Dec 2005
    Responsible for promoting Content Management Professionals (CM Pros) and its events, activities, and members. Responsibilties include creating and distributing press releases, managing marketing materials, creating viral, cooperative, direct, and internet marketing strategies and implementing them with the assistance of volunteer staff.
  • Precisely Write, Inc.
    Contract Content Manager
    Precisely Write, Inc. Jan 2003 - May 2006
    Contract technical writing specialist and content management strategiest working on projects in the manfacturing, medical devices and life sciences industries.
  • Bright Path Solutions
    Contract Technical Writer
    Bright Path Solutions Jan 2004 - Feb 2006
    Responsible for writing/editing content, creating marketing campaigns, providing conference organization and marketing services.
  • State Farm Insurance
    Contract Instructional Designer - Technical Writer
    State Farm Insurance Aug 2003 - Jan 2004
    Bloomington, Illinois, Us
    Responsible for designing and creating instructor-lead training presentations covering .NET, Java, and Object-Oriented Programming, software testing, test case design, and related content. Project goal: Teach State Farm software developers to follow established corporate procedures and industry best practices for testing web-based applications.Authored learning activities, learning objectives, quizzes and other materials for use by instructors and students. Additional responsibilities included: aggregating content from various authors, managing workflow, change/version control, scheduling, editing and preparation of final content for publication.
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  • Babcock And Jenkins
    Contract Web Content Strategist - Microsoft Business Solutions Team
    Babcock And Jenkins Mar 2003 - May 2003
    Portland, Or, Us
    Responsible for adding metadata to existing Microsoft bCentral web content in order for a dynamic content engine to serve up personalized content to newsletter subscribers. Designed translation matrix database to assist Microsoft in translating relevant content for users who speak languages other than English. Marketing campaign aims to draw 1 million new subscribers to the Microsoft Business Solutions newsletter, serving small- to mid-size businesses around the globe.
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  • Roche Diagnostics, Global Marketing, Diabetes Care
    Contract Technical Writer - Project Manager
    Roche Diagnostics, Global Marketing, Diabetes Care Aug 2002 - Feb 2003
    Responsible for assisting the Global Marketing Team in strategizing new content management strategies, policies, procedures and guidelines necessary to accomplish a shortened time frame for getting documentation products to market. Challenged the status quo and fought for the introduction and inclusion of strategic writing, writing for reuse, single-source publishing. Built information product models for new writing templates in Adobe FrameMaker, responsible for knowledge transfer to others. Created updated documentation for two diabetes care software packages. Helped avoid duplication by creating reusable text objects, reducing translation effort and expense.
  • Eli Lilly And Company
    Contract Technical Writer - Content Management Evangelist
    Eli Lilly And Company Jan 2001 - Sep 2002
    Indianapolis, Indiana, Us
    Worked to establish pilot content management program designed to drastically reduce final Investigational New Drug Application preparation and publishing from 150 days to fewer than 30. Efforts estimated to save the company between $1 and $40 million per day, per product (once fully implemented). Assisted in radically rethinking/redesigning the company’s document creation and submission system using Extensible Markup Language (XML), single-sourcing, structured writing and related technologies. Worked as a change agent, evangelizing the importance of paradigm-shifting change, explaining the benefits verbally, in writing and through various in-person and web presentations. Acted as gatekeeper between external software vendors, consultants, integrators and the project team. Coordinated sales calls and presentations, educated vendors, etc.
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  • Babcock And Jenkins - Connected Strategies
    Contract Technical Writer - Web Content Management Strategist
    Babcock And Jenkins - Connected Strategies Jun 2000 - Aug 2002
    Responsible for weekly creation, coordination, management and presentation of all written Web content, both technical and non-technical. Prepared customizable original content for use throughout the site, in personalized newsletters, white papers, training material, online help, advertising, and in both email and direct mail marketing pieces. Characterized all content (by adding metadata) to allow personalized delivery of dynamic content based on user-defined preferences.Developed, deployed, and managed style guide and content standards. Assured content met or exceeded such standards. Managed relationships with both existing and potential content providers, sponsors, Web conference presenters and users. Provided usability guidance to project team, site developers and management. Worked closely with Customer Support Team to improve Web content made available on extranet site. Transferred Web usability, structured writing, template design and navigational knowledge to existing staff.
  • Cincom Systems
    Contract Technical Writer - Web Content
    Cincom Systems May 2000 - Jan 2001
    Riverside, California, Us
    Responsible for developing content for new product web site. Interviewed subject matter experts, wrote copy, edited text, specified fonts, backgrounds and navigational clues. Evangelized the importance of ease-of-use and adoption of defacto Internet usability standards. Provided usability guidance to Web project team. Recommended strategies designed to enhance customer relationship management efforts.
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  • Cybertek
    Contract Technical Writer - Documentation Manager
    Cybertek Feb 1998 - May 2000
    Acting manager of documentation department. Directed 17,000-page Microsoft Word-based documentation conversion to Adobe FrameMaker, Adobe Acrobat (PDF), HTML, and online help formats. Developed single-source FrameMaker templates allowing efficient conversion from FrameMaker to HTML, PDF and online help format. Reduced costs and significantly increased productivity. Integrated third-party productivity utilities designed to automate time-consuming procedures.

Scott Abel Skills

Content Management Technical Writing Content Strategy Web Content Software Documentation Content Development Web Content Management Social Media Marketing Technical Communication User Experience Technical Documentation Blogging Social Media Information Architecture Strategy Email Marketing Newsletters Editing Marketing Communications Web Content Creation Framemaker Xml Publishing Marketing Social Networking Online Help Instructional Design Wordpress Adobe Acrobat Usability Html Structured Authoring Enterprise Content Management Digital Strategy Crm Facebook Excellent Presentation Skills Publications Social Media Campaign Coordination Copy Editing Xml Authoring Robohelp Manuals Process Automation Dynamic Publishing Integrated Marketing Ebooks Creative Direction Strategic Consulting Collaboration Tools

Scott Abel Education Details

  • Indiana University Indianapolis
    Indiana University Indianapolis
    Journalism

Frequently Asked Questions about Scott Abel

What company does Scott Abel work for?

Scott Abel works for Heretto

What is Scott Abel's role at the current company?

Scott Abel's current role is Content Strategy Evangelist | Co-Host of Coffee and Content | Host The Content Wrangler Webinar Series.

What is Scott Abel's email address?

Scott Abel's email address is sc****@****ler.com

What is Scott Abel's direct phone number?

Scott Abel's direct phone number is +131740*****

What schools did Scott Abel attend?

Scott Abel attended Indiana University Indianapolis.

What are some of Scott Abel's interests?

Scott Abel has interest in Mobile, Paypal, Health Care, Microtask, New Technologies, Iphone Applications, Cisco Systems, Web Design, Clean Technology, Google Chrome.

What skills is Scott Abel known for?

Scott Abel has skills like Content Management, Technical Writing, Content Strategy, Web Content, Software Documentation, Content Development, Web Content Management, Social Media Marketing, Technical Communication, User Experience, Technical Documentation, Blogging.

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