As a member of the Senior Management team, my role provided leadership to ensure all parts of the stores retail operations were met. Delivering excellence in customer service, sales performance, team recruitment, development, training & mentorship, as well as managing the store’s P&L’s to achieve profit growth, were all integral parts of the position. I worked closely with the support functions of the Business, including people & culture, design and merchandise planning, finance, marketing & logistics, acting as the key conduit between store and the Retail support centre. The role also was also responsible for providing direction for the management of the property portfolio throughout Australia / NZ.

• Responsible for the development and growth of company “start up” brand.• A general management role with full accountability for all aspects of the business and brand operation.• Research and analysis of market trends and category competitors to identify opportunities to fill gaps in the market. • Definition of the target consumer and evolution of the brand culture and brand positioning.• Development of 3 year strategic plan for growth.• Management of product development team: design manager, buying manager, and technical manager to develop product ranging in line with the Brand positioning.• Management of the Brand margin with establishment of supply chain and management of supplier relationships to achieve budgeted margin.• Manage Merchandise planning team so as to ensure OTB budgets are not exceeded, maximise stock availability so as to minimise out of stocks, maintain stock levels.• Delivery of sales growth in line with agreed Business Plan and budgets, whilst managing sales objectives and operational costs.• Development and establishment of a Marketing strategy to support maximum sales growth, maximise all opportunities to enhance the Brand positioning, and ensure all marketing initiatives and communications are consistent with the Brand position and tone of voice.• Ensure high levels of visual merchandising standard, ensure advertising campaigns have impact and are coherent with the Brand position and with maximum sales impact.• Development of store design format, working with external design consultants as required, to deliver a consistent in-store Brand experience.• Work with the Retail Property team to ensure the store location strategy and store numbers is in line with the Brand business plan.• Recruitment and selection of key personnel to build brand structure and set up of departments for expansion in line with 3 year strategic plan.

Forever New Clothing – India, China, Turkey, South Africa, Singapore, Phillipines.Based in Melbourne, AustraliaApril 2010 – April 2011(100 stores in portfolio)• Responsible to Identify/Investigate potential markets for Brand expansion along with potential “Brand” partners.• Work with Brand partners in each market to ensure Brand standards and guidelines are maintained in line with Brand positioning.• Appropriate leasing/site acquisition opportunities identified for each market, both stand alone, factory outlets and concession. This included financial business cases prepared for Senior Management review.• Responsible to ensure store design and fit out completed in line with Brand design expectations and customer service/experience is in line with brand expectation. • Conduit for Brand partners to liase and provide Head Office support functions, including Product Development, Merchandise Planning, HR, IT and Finance.• Manage Store Design process in consultation with Brand partner.• Manage fixture/fitting procurement supply to each market.

• Responsible for the successful opening of the first 77 free standing stores in Australia. As well as 2 stores in New Zealand and 1 store on Singapore.• Developed retail operations platform for stores including National Sales Management structure, Human Resource requirements to support store operations, Visual Merchandising support network for stores.• Managed State Management teams, promoting a “ customer first” selling/service culture. Ensuring brand standards/guidelines were maintained to the highest levels at all times. • Planning and implementation of motivational schemes and sales conferences to support the achievement of sales budgets.• Co-ordination and implementation of all HR policy and procedures and review of same when required. • Analysis and preparation of Budgets in consultation with the CFO.• Worked with Product Planning teams, recommending and reviewing stock levels to maximise sales opportunities for new and existing stores.• Enhance and cultivate communications between the Product/design teams and the Sales teams through formal and informal forums, meetings, store visits. • Co-ordinate and execute store leasing strategy, to meet company store expansion plan targets (Australia), as agreed with CEO.• Co-ordinate store growth strategy in consultation with International Brand Partners as well as markets managed directly through Australia.• Managed Leasing Consultant, review and prepare financial business cases for various location and leasing opportunities for CEO/Senior Management approval.• Responsible for identification of opportunities for store growth on an ongoing basis.• Managed external Project Management Company. This included the Store Design process, the store opening timeline schedule, fit out costs (including ongoing review and store maintenance programmes).• The procurement of the store fixtures and hardware packages, recommendations on suppliers, improvements and costs.

Brands – Just Jeans, Jay Jays, Portmans, Jacqie E, Dotti, Peter Alexander210 stores in portfolioResponsible for all aspects of the day to day retail operations of 210 stores.• Accountable for profit & loss of all group stores.• Managed the State Management team consisting of 9 Group Regional Managers, Group Visual Merchandising Manager, Group Human Resource Manager, Group Loss Prevention Manager and state office administration team. This also included development and research of each manager.• Analysis and review of all Budgets in relation to store sales and overall operation of the QLD group.• Manage “special projects” for various Brands as required by the Senior Management Team.• Liase with all head Office support functions (Human Resources, IT, Visual Merchandising, Marketing, Product, Finance) to ensure resources as required for the efficient productivity of the QLD Group.• Work closely with the Group Leasing Manager, in regards to location/leasing opportunities within QLD.• Liasing with the Group Store Operations team, ensuring on time store fit out delivery to meet opening time line schedules and delivery of timely minor works or maintenance works as required.• Work closely with other State based Group Business Managers.

GENERAL MANAGER NEW ZEALANDBrands – Just Jeans, Jay Jays, Portmans, Jacqie E100 stores in portfolio

SOUTHERN DIVISIONAL MANAGER - VICTORIA, WESTERN AUSTRALIA,SOUTH AUSTRALIA, TASMANIABrands – Just Jeans, Jay Jays110 stores in portfolio

NEW ZEALAND MANAGERBrand – Just Jeans45 stores in portfolio

Just GroupSTATE MANAGER – NEW SOUTH WALESBrand – Just Jeans