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Classically-trained CPG marketer, obsessed with the consumer and consumer insights, a brand innovator and leader... who gets things done with a roll-up-your-sleeves work ethic and attitude. And has a lot of fun along the way.Results-driven senior-level leader with consumer goods marketing experience among diverse categories, i.e. CPG, OTC Healthcare, Children’s Arts & Crafts, and Toy. Passion and expertise for brand management and the overall consumer experience. Proven leadership in driving revenue growth through both innovation and established brands. Experienced and adept at managing brands for diverse distribution channels. Demonstrated general management skills with both Fortune 500 companies as well as fast-moving, entrepreneurial organizations. An inspiring leader of global cross-functional teams and an adaptable marketer with U.S. and Canadian experience.
Seneca Polytechnic
View- Website:
- senecapolytechnic.ca/ce
- Employees:
- 132
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Professor - School Of MarketingSeneca PolytechnicToronto, On, Ca
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Professor - School Of MarketingSeneca Polytechnic Sep 2014 - PresentSeneca@York Campus -
Course Director - Adms 4200 Personal Selling & Sales Force ManagementYork University Jan 2014 - Apr 2023Toronto OnDeveloped curriculum and taught sales/management course to 4th year undergraduate business students. Responsibilities included complete course design, determining learning objectives, selecting textbook & case studies, creating lecture presentations, designing in-class student presentations, establishing grading assessments, arranging guest speakers, and overseeing teaching assistant. -
Senior Marketing ManagerMaple Leaf Foods (Olivieri) Mar 2012 - Jun 2014Mississagua, On, CanadaResponsible for overall direction and marketing leadership of Olivieri brand pasta portfolio, the #1 fresh pasta brand in Canada. Responsibilities include communications/media/advertising strategy including digital/social media marketing, SKU assortment & optimization, pricing, commercialization of new products, market & consumer research. Familiar with Canadian grocery market and proficient with Nielsen syndicated data. Manage direct reports.
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Senior Brand ManagerSpin Master Ltd. Dec 2008 - Nov 2011Toronto, Ontario, CanadaManaged global retail sales revenue of US$175MM within three year period by successfully directing a portfolio of 10+ brands. Directed cross-functional team of 12+ internal departments, direct reports, and external global business partners such as inventors, distributors, licensors, and vendors. Led product development team to design, engineer and commercialize over 40 Asian-sourced SKUs. -
Product ManagerCrayola Sep 2005 - Nov 2008Easton, PennsylvaniaProduct Manager on the Color Explosion line of products targeted at kids aged 6-12. Responsible for fast track growth of line, leading all P&L activities including innovation & new product development, consumer promotions, advertising, & trade. Responsible for leading cross-functional teams of supply chain, R&D, packaging, creative services, finance, engineering, safety, regulatory, & sales. Successfully managed key growth segments within Crayola: Color Explosion® and Color Surge™ with annual sales of US$37.1M and US$7.8M respectively. -
Associate Marketing Manager - Imodium BrandJohnson & Johnson / Mcneil Consumer Health Care Aug 2003 - Aug 2005Fort Washington, PaSenior team member on the third largest McNeil brand and number one brand in anti-diarrheal category. Retail Sales US$150M. Increased market share +1.1% within declining category despite competition launching new products and the brand reducing media spending. Strong copy and efficient trade programs delivered 7% increase in brand profit.
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Associate Marketing Manager - Motrin BrandJohnson & Johnson / Mcneil Consumer Health Care Aug 2002 - Jul 2003Fort Washington, Pa
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Associate Marketing Manager - InternJohnson & Johnson / Mcneil Consumer Health Care May 2001 - Aug 2001Fort Washington, PaDeveloped successful 2002 Internet objectives & strategy for heavy users of McNeil brands.
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Sales Leadership Roles / Customer Development ManagerKraft Foods (Formerly Nabisco, Inc.) 1992 - 1999Held 5 sales/management positions of increasing responsibility within 7 years of company.
Scott Campbell Skills
Scott Campbell Education Details
Frequently Asked Questions about Scott Campbell
What company does Scott Campbell work for?
Scott Campbell works for Seneca Polytechnic
What is Scott Campbell's role at the current company?
Scott Campbell's current role is Professor - School of Marketing.
What is Scott Campbell's email address?
Scott Campbell's email address is sc****@****lege.ca
What is Scott Campbell's direct phone number?
Scott Campbell's direct phone number is +164763*****
What schools did Scott Campbell attend?
Scott Campbell attended University Of North Carolina At Chapel Hill - Kenan-Flagler Business School, Iesa, Michigan State University.
What skills is Scott Campbell known for?
Scott Campbell has skills like Brand Management, Strategy, Cross Functional Team Leadership, Customer Insight, Product Development, Marketing, Consumer Products, Market Planning, Management, Leadership, Advertising, Competitive Analysis.
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Scott Campbell
Design Director @ Hypergiant | Ai Software Solutions & Strategic VisionChilliwack, Bc2directfocus.com, hypergiant.com -
Scott Campbell
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3cancercare.on.ca, thebellgroup.ca, bellnet.ca
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