Scott Campbell Email & Phone Number

Toronto, On, Ca

Seneca@York Campus

Toronto On

Developed curriculum and taught sales/management course to 4th year undergraduate business students. Responsibilities included complete course design, determining learning objectives, selecting textbook & case studies, creating lecture presentations, designing in-class student presentations, establishing grading assessments, arranging guest speakers, and overseeing teaching assistant.

Mississagua, On, Canada

Responsible for overall direction and marketing leadership of Olivieri brand pasta portfolio, the #1 fresh pasta brand in Canada. Responsibilities include communications/media/advertising strategy including digital/social media marketing, SKU assortment & optimization, pricing, commercialization of new products, market & consumer research. Familiar with Canadian grocery market and proficient with Nielsen syndicated data. Manage direct reports.

Toronto, Ontario, Canada

Managed global retail sales revenue of US$175MM within three year period by successfully directing a portfolio of 10+ brands. Directed cross-functional team of 12+ internal departments, direct reports, and external global business partners such as inventors, distributors, licensors, and vendors. Led product development team to design, engineer and commercialize over 40 Asian-sourced SKUs.

Easton, Pennsylvania

Product Manager on the Color Explosion line of products targeted at kids aged 6-12. Responsible for fast track growth of line, leading all P&L activities including innovation & new product development, consumer promotions, advertising, & trade. Responsible for leading cross-functional teams of supply chain, R&D, packaging, creative services, finance, engineering, safety, regulatory, & sales. Successfully managed key growth segments within Crayola: Color Explosion® and Color Surge™ with annual sales of US$37.1M and US$7.8M respectively.

Fort Washington, Pa

Senior team member on the third largest McNeil brand and number one brand in anti-diarrheal category. Retail Sales US$150M. Increased market share +1.1% within declining category despite competition launching new products and the brand reducing media spending. Strong copy and efficient trade programs delivered 7% increase in brand profit.

Fort Washington, Pa

Fort Washington, Pa

Developed successful 2002 Internet objectives & strategy for heavy users of McNeil brands.

Held 5 sales/management positions of increasing responsibility within 7 years of company.

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International Business School Exchange Student - Caracas, Venezuela

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