Scott Casson

Scott Casson Email and Phone Number

Business Development Manager (Legal Vertical) @ LeadingResponse
Texas, United States
Scott Casson's Location
Dallas-Fort Worth Metroplex, United States, United States
About Scott Casson

I’m very passionate about marketing, data & analytics and building viable working solutions for my clients. My professional career has provided me with vast knowledge, training and expertise in client needs analysis using a consultative approach to sales, marketing and business development. As a result, I’m a proven producer and leader who builds strategic partnerships and successful long-term relationships with clients, prospects and industry partners. And I have repeated success guiding large and small sized companies as well as cross-functional teams in the Go To Market launch of various products and services. Additionally, my team management, territory management and human capital management experience gives me the ability to build consensus throughout an organization to achieve Specific, Measurable, Achievable, Realistic and Time-Based goals.I’m comfortable communicating and presenting to C-Suite, leading high dollar negotiations and developing corporate strategy. And I’m very familiar with Salesforce as a CRM as well as an internal B2B lead generation engine with marketing automation tools for my sales & marketing teams to collaborate, track and build a pipeline that generates revenue via new and existing business.Specialties: Digital Marketing, Lead Generation, Data & Analytics and SaaS.

Scott Casson's Current Company Details
LeadingResponse

Leadingresponse

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Business Development Manager (Legal Vertical)
Texas, United States
Employees:
142
Scott Casson Work Experience Details
  • Leadingresponse
    Business Development Manager (Legal Vertical)
    Leadingresponse
    Texas, United States
  • Leadingresponse
    Business Development Manager
    Leadingresponse Jan 2017 - Present
    Tampa, Fl, Us
    Leading Response is a client acquisition specialist that delivers data-driven digital marketing solutions. We are a prospecting engine capable of generating consistently high-quality leads to help grow your business. Our success across a wide range of industry verticals with unique and complex needs gives us the expertise and tools to drive measurable improvement in new client conversion for virtually any business model.
  • Realpage, Inc.
    Regional Director
    Realpage, Inc. Jul 2015 - Dec 2016
    Richardson, Texas, Us
    RealPage, Inc (Axiometrics, Inc. (SaaS Company)) is the leading provider of multifamily and student housing market intelligence empowering clients—investors, operators, managers and developers—to improve property and portfolio performance, as well as to identify markets, sub markets and specific sites for acquisitions and development.New business development role. Sold SaaS multifamily data & analytics solutions using a consultative sales approach to investors, developers, lenders, and property management companies. Utilize Go To Meeting and Join.me for web-based presentations; Salesforce for CRM.● Top producing Regional Director in Western Region● Established profitable relationships with long-term high profile targets: CalPERS, Shea Properties and Jones Lang LaSalle (JLL)● Successfully upsold and cross-sold accounts adding ~20% more revenue on average while generating early renewals
  • American Direct Marketing Services, Inc.
    President
    American Direct Marketing Services, Inc. Aug 1999 - Jun 2015
    Provided financial services marketing, investor lead generation and lead-list solutions for new client acquisition purposes. Managed all sales, marketing, and new business development. Utilized consultative sales approach to maximize client companies’ sales and marketing efforts.Monetized ADMS’ proprietary database of 8.3 million investors and digital assets for outbound sales initiatives, digital marketing, multi-channel marketing, ad sales, and sponsorships. Predominately served financial services firms, private equity, publishers and oil & gas firms. ● Increased Annual Sales by 400% within 4 years● Generated ~$250,000,000+ in funding for Private Equity and Oil & Gas firms● Established ADMS as the industry leader for Accredited Investor lead-list solutionsExecutive Responsibilities: Corporate policy and strategy, new client acquisition and existing client development. Others include: Implementing inbound and outbound sales & marketing strategies (PPC, SEO, SEM, website, email, and social media) product development and purchasing. Possess extensive knowledge of SEC, FINRA, CAN SPAM and DNC compliance regulations.Management Responsibilities: Manage sales teams (4-6) to achieve specific goals and quotas. Conduct employee evaluation, training and development for ADMS’ products and services.
  • Casson Media Group, Inc.
    Vice President
    Casson Media Group, Inc. Sep 2004 - Jun 2011
    Created custom multichannel marketing and digital marketing solutions. Monetized online/offline audiences, databases and digital assets of investors and consumers leveraging CMG’s three subsidiaries: InvestorsInsight Publishing, American Direct Marketing Services and Insight Communications. InvestorsInsight Publishing, Inc. Sold and coordinated newsletter sponsorship, ad inserts, online ads, website and database list sales predominately to financial services and publishing companies. ● Firm generated ~$100,000,000 in funding for Altegris Investments (Hedge Fund) between 2003-2010 via high net worth Accredited Investor leads ● Published world renowned economist and NY Times bestselling author: John Mauldin Insight Communications, Inc. Developed corporate communications solutions for publicly traded companies and Investor Relations firms to increase the shareholder base, generate liquidity and branding. ● Increased Tiens Biotech stock price by 246% and volume 1,500% over 3 months ● Successfully executed campaigns on the NASDAQ, OTC and TSX stock exchanges ● Generated daily vol. of 50,000 shares for China Automotive Systems (up from 1,000/day)

Scott Casson Skills

Marketing Direct Marketing Marketing Strategy Email Marketing Lead Generation Digital Marketing Sales Direct Mail New Business Development Online Advertising Business Development Strategy Advertising Marketing Communications Contract Negotiation Social Media Fundraising Strategic Partnerships Integrated Marketing Real Estate Social Media Marketing Account Management Sales Management Brand Awareness Financial Services Real Estate Development Investor Relations Public Relations Mobile Marketing Publishing Investment Properties Public Speaking Copywriting Analytics Web Analytics Database Management Apartments Data Analysis

Scott Casson Education Details

  • Westminster College (Mo)
    Westminster College (Mo)
    Political Science And History

Frequently Asked Questions about Scott Casson

What company does Scott Casson work for?

Scott Casson works for Leadingresponse

What is Scott Casson's role at the current company?

Scott Casson's current role is Business Development Manager (Legal Vertical).

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What is Scott Casson's direct phone number?

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What schools did Scott Casson attend?

Scott Casson attended Westminster College (Mo).

What are some of Scott Casson's interests?

Scott Casson has interest in Health.

What skills is Scott Casson known for?

Scott Casson has skills like Marketing, Direct Marketing, Marketing Strategy, Email Marketing, Lead Generation, Digital Marketing, Sales, Direct Mail, New Business Development, Online Advertising, Business Development, Strategy.

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