Scott Collins Email & Phone Number

Melbourne, Australia

• Responsible and accountable for coaching, developing and mentoring a team of Content Designers who are each embedded in cross-functional agile teams across Australia. The chapter designs and delivers market-leading customer experiences across Telstra’s owned digital channels. • Uses best practice design methodologies and agile ways of working to optimise the quality and efficiency of the Content Design Chapter and their output. • A hands-on leader that empowers and engages a large team of Content Designers. • Delivers digital experiences that increase digital sales share, engagement and app adoption. • Leads Content Design Guilds specialising in AI, the Content Style Guide, Content Strategy and Accessibility.• Leads and advocates for Content Design across the enterprise, through design collaboration, stakeholder education and distribution of best practice content assets.Key achievements:• Growing and scaling the Content Design Chapter from 13 to 40+ people in four years.• Developed content strategy capability within Content Design Chapter.• Presented at the Web Directions Summit, September 2023: How to prevent content crimes.• Significant improvement in app rating in Google Play and the App Store.

Melbourne, Australia

• UX writing to support the delivery of new digital customer journeys.• Develops content and optimises customer experiences for new and existing mobile applications.• Develops content for a range of experiences: from button copy, notifications, error messages and tooltips, to content strategies for new and refreshed sites.• Cross-functional collaborator with visual designers, UXers, product owners and stakeholders.• Enjoys explaining writing decisions and methodologies, as well as defining new processes and shaping new products.• Co-author of Content Style Guide and curator of Digital Writing Guides.• Manages other content specialists, across locations.• Partners in user testing as part of a human-centred design process.• Experienced with design and testing software: InVision, Axure and Miro, as well as collaboration tools: JIRA, Confluence, MS Teams, Slack and Trello.

Melbourne, Australia

• Delivers clear, concise and engaging copy for Telstra’s various digital platforms.• Creates copy that increases conversion rates, drives net promoter scores and minimises customer calls.• Collaborates with visual design, UX, producer and development teams to deliver content that makes the complex simple, aligns with style guides and is intuitive to the user.• Drives and supports projects with stakeholders, specialising in ecommerce checkout flows, apps, sales banners, help and support, eDMs and improving customer journeys.• Provides content that supports producer and development / IT support.

Melbourne, Australia

• Content creation and management of the Department’s social media accounts: @DETVic, https://www.youtube.com/user/VicDEECD and http://www.linkedin.com/company/educationvic/.• Researching, writing and editing news bulletins for the homepage for the Department’s website and intranet.• Monitoring, listening and engaging users on social media, as well as reporting of analytics.• Writing media releases, social media posts and pitching news stories for the Minister’s Office.• Live tweeting, in-app moderating and social media posting for major events.

Melbourne, Australia

• Updating, editing and maintenance of the Department’s digital content.• Information architecture and website mapping for the redevelopment of the Department’s public website.• Project management and liaising with key stakeholders across the business.

Melbourne, Australia

• Online e-marketing project work for the luxury shoe brand.• Keyword and SEO for their websites: www.kurtgieger.com, www.ninewest.com, www.shoeaholics.com.• Managing the tracking and appeals process for online fraud.

Melbourne, Australia

Master Of Communication

The course creates global communication professionals through exploring theoretical frameworks and practical applications of contemporary.

Social Science (Psychology) & Human Movement