Scott Fisk Email & Phone Number

Phoenix, Az, Us

San Jose, California, Us

Responsible for developing, implementing, and managing marketing campaigns that promote Calix and its products and services. Play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Key responsibilities include:Developing and implementing a digital marketing strategy that aligns with the company's goals and objectives.Managing and coordinating various digital marketing channels.Analyzing and reporting on the performance of digital marketing campaigns and making data-driven decisions to optimize and improve results.Collaborating with cross-functional teams, including sales, product, and creative teams, to develop and execute integrated marketing campaigns.Staying up-to-date with the latest trends and best practices in digital marketing and continuously exploring new and innovative ways to reach and engage target audiences.

San Jose, California, Us

Scottsdale, Az, Us

Launched the new InEight.com website in July of 2020Increased organic impressions by 67% in 2020Increased CTR by 14% in 2020Decreased bounce rate from over 57% to under 30% with the launch of the new websiteIncreased form submissions by 68% in 2020Responsibilities: Plan and manage new web builds from ideation and development through launch and beyond. Manage the full digital marketing web experience.Engage with stakeholders to understand needs, interests, and requirements; anticipates future needs and consults on best practices and inclusion of new requests into production roadmaps.Managing ongoing improvements to company websites, ensuring that the site is on-brand, converting leads, and up-to-date.Creating high-performing landing pages and continually optimizing, increasing conversions through pay-per-click, and other marketing campaigns.Crafting long-term UX and conversion rate optimization strategies that use A/B testing, personalization, and dynamic content to improve user journeys and target key audience segments.Implementing SEO campaigns, driving optimizations for search in tandem with updates for the human user experience.Establish and manage web/digital site analytics and metrics; establish critical to success metrics.Create strategies to grow subscriber base, web traffic metrics and conversion rate across key marketing landing pages.Staying up-to-date on the quickly-evolving digital marketing landscape, adding new marketing tools that extend the functionality of websites that help make better data-driven decisions about effectiveness.Managing outsourced web development and design projects, keeping them on budget and aligned with goals and expectations.Ensure website quality and efficiency by conducting a regular test plan and testing/QA of all new pages before go-live to check for quality and responsiveness across devices.Respond to and troubleshoot all website issues. Manage day-to-day break/fix issues.

Colombes, Île-De-France, Fr

Drove the success of a multimillion-dollar corporate website and its related projects for a $2.5B manufacturer of adhesives.Oversaw a global team of 20+ members, collaborating on the corporate strategy and overall alignment of expectations.Controlled project budgets of up to 2 million dollars and built partnerships with key stakeholders.Managed the rollout of 45+ country sites in 20+ languages, collaborating with translation agencies, digital agencies and internal project teams.Directed all projects for the new Bostik.com, a triple award winning corporate website.Successfully launched Bostik.com on a tight timeline, while maintaining a million dollar budget.

Colombes, Île-De-France, Fr

Directed numerous internal and external teams in developing content marketing strategies and leading SEO optimization micro-site projects, focused on aerospace, automotive, rail, marine, solar, construction equipment, and labeling markets. Wrote technical white papers to expand the company’s reputation in the scientific market. Key Projects & Outcomes:• Introduced the Bostik Blog, a site to share market relevant posts to educate target customers.• Increased sales leads through digital channels 150%.• Produced educational videos reaching over 30,000 direct B2B customers

München, Bayern, De

Devised and implemented strategies to focus on lead generation, fully utilizing social media, website advertisements, landing pages, email content, trade show leads, and organic/paid search results. Researched potential leads to continuously identity opportunities for revenue growth.Key Projects & Outcomes:• Launched a new line of compact construction equipment for the North American market. • Built an expanded network of new dealers via innovative marketing campaigns targeted to distributors. • Aided in the launch of the new WackerNeuson.com web site.

München, Bayern, De

Cultivated and sustained relationships with key accounts, aiding with marketing materials, product literature, trade show assistance, and training programs. Built ongoing customer relationships to drive sales; maintained high service levels. Focused on introducing new products into retail stores via customized sales planning strategies.Key Projects & Outcomes:• Managed accounts for Home Depot, Ace Hardware, True value, White Cap, and HD Supply.• Sold $100,000 of rebar cutters to Home Depot.

Eau Claire, Wi, Us

• Coordinating inventory, marketing and product placement, I designed attractive, attention getting product displays in Menards stores• I worked closely with purchasing managers and analysts to accurately project inventory levels for store redesigns, sales and new store openings