I have over 25 years of experience in the marketing communications industry, with a passion for helping clients harness the power of data to inform their creative and media strategies, cut campaign wastage, and improve return on investment. As the founder and managing director of Precision creative and media, a full-service creative and media agency, I lead a team of experts who combine data, media, and creative to deliver the most powerful, targeted, and personalized campaigns for our clients across various sectors and channels. We use marketing data and our own data resources to understand the wants, needs, and desires of our target audience, and provide innovative and effective solutions that generate leads, conversions, and loyal customers for our clients.I also serve as the group CEO, and a non executive director at Six & Flow, a Manchester-based inbound marketing agency that helps businesses grow through digital channels. I support the agency's vision, strategy, and growth, and leverage my business and agency management experience to help them achieve their goals.